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Cool Tools of the Week by Robin Good

Cool Tools of the Week by Robin Good | Social Marketing Revolution |

Weekly Cool Tools from The Tool Guy
If you've never followed or read Robin Good's tool reviews they are works of art. Robin is the best "tool guy" on the planet. Robin has started sending out a weekly Tools of the Week email. Here are his selections for this week:

1) Mobile Visitors Insta-check
2) Google Mobile Compatibility Rating
3) Free Live Chat
4) Save & Organize

5) Cloud Storage Cost Comparisons

Foll @Robin Goodand subscribe to his Tech Tool Roundup (couldn't find the link to encourage subscription, so Robin if you read this ping the link to subscribe and will include).

Sign up for Robin's Newsletter Here:

Robin Good's comment, March 20, 6:28 PM
Thank you Marty! To sign-up for my newsletter you can send your readers here:
Alicia Rodriguez Ruiz's comment, March 23, 2:20 PM
My pleasure
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Year End Cool Tools Report: Twitter,, Gplus & Haiku Deck

Year End Cool Tools Report: Twitter,, Gplus & Haiku Deck | Social Marketing Revolution |

Social Media Marketing Tools
Team Curagami thought it would be interesting to look across the tools we love to use to see who is helping and how much:

Total Views
GPlus: 1.92M Views: 173,000
Haiku Views: 83,464
Twitter: ?

Use Time

Twitter: 6 Years Use: 3 Years
GPlus: 2 Years
Haiku Deck Use: 1 Year

Content Created
Scoops: 6,716
Tweets: 17,300
Haiku Decks: 38
Google Plus: 2,000 (estimate)

Following 34,000
Twitter: 5,355
GPlus: 4,397

Haiku Deck: Doesn't Offer Yet (have talked to them about this)

If your Apples to Oranges warning light is on we agree. There are so many variables with one of the variables being how each of these tools helps the others so comparison is somewhat moot.

That said here are some random thoughts about each social media / content marketing tool:

Twitter = Frustration
Twitter is always 3 steps forward and 2 back. Each day @Scenttrail ( and @Curagaqmi ( )gain and lose followers. Engagement is limited in this kind of "fire hose" marketing and for every 3 followers 2 drop off (I trim with JustUnfollow) despite my generally trying to follow everyone even remotely related who has followed me or us.

When we see Ashton Kutcher has millions of followers and treats what we work at so HARD as a big joke it's frustrating and maddening. I don't think any team can DO WITHOUT the "radio of the web", but its hard to grow a tribe there. Best to use Twitter for what it is good at - informing your tribe about what is happening now. = Following & Future of Content Marketing's ability to form a tribe is outstanding. The stumble comes when we try to figure out how to communicate with, listen to or curate from our followers. We think our "Magazine" Page: @Martin (Marty) Smith should be MORE IMPORTANT. has 1M users now. We would love to see more Hero Marketing similar to what Haiku Deck does so well. Where is the Top Curators list? Where are the stats showing the Top Scoops of 2014 on a variety of dimensions (share, links, views)? is sitting in the catbird seat since content curation is about to be the big win, but we would love a more proactive stance from Team That said, they've been KIND and GENEROUS adopting me despite tough financial times due to cancer treatments. Like Haiku Deck has a great team and they will figure it out.

Goole Plus
We LOVE Google Plus, but losing the charismatic leader Vic Gundotra was a shock. I love hangouts, but they are not enterprise ready full of creaks, pops and cracks when used. Not easy either. GPlus has a LEARNING CURVE.

On the positive side IT'S GOOGLE. I don't know anywhere else where a following of less than 5,000 can generate page views close to 2M. Content on Google gets seen, commented on and that's worth our investment and continued learning. 

Haiku Deck
For team Curagami the real revelation is Haiku Deck. We get MORE for LESS with Haiku Deck than any other social media tool (period, full stop). The fact that our decks, even the old sleepy ones, continue to generate new views is amazing.

Haiku Deck's adoption of our favorite online community / Hero Marketing idea is why our 38 decks are slouching toward 100,00 views after only a year and much less ditch digging than our first two years on We created a Haiku Deck about their creation of online community:

Haiku Deck Model

Yes, Haiku Deck is being helped by the entire ecosystem especially, but if you have ONE thing you can do create decks and pray.

Because no one can do ONE THING anymore (sadly). What about you? What are your favorite social media tools and why?

Neil Ferree's curator insight, December 31, 2014 4:58 PM

Metrics that Matter from an A+ Content Curator @Martin (Marty) Smith

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The Powerful Content Curation Tool You're Not Using via @jkennedy93

The Powerful Content Curation Tool You're Not Using via @jkennedy93 | Social Marketing Revolution |
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
Martin (Marty) Smith's insight:

Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.

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Rescooped by Martin (Marty) Smith from Pinterest for Business!

16 Tips, Tools,Tricks To Build Community On Pinterest

16 Tips, Tools,Tricks To Build Community On Pinterest | Social Marketing Revolution |
Getting started with pinterest marketing, that has grown to over 70 million users, can be tough. Here's the beginners guide to pinterest marketing:

Via Peg Corwin
Martin (Marty) Smith's insight:

I'm building community faster on Pinterest THAN ANY OTHER Social Net including, Twitter and G+. Pinterest stands on the vanguard of the next generation of visual marketing. I had highly successful real estate broker in Boston, my friend @Bill Gassett soon to be a CrowdFunde partner, tell me he gets more traffic from Pinterest THAN ANY OTHER social net. 

Makes sense to use this amazing tool is what I'm thinking.  

Peg Corwin's curator insight, February 2, 2014 10:25 AM

Rev up PINTEREST MARKETING with these tips, tools and strategies...

 - Create a business page

 - GIFs

 - Rich pins

 - Emphasize the current season with your boards

 - Tall graphics

 - Use tools...

 - Have fun...

Click for more tips and details!

If you like this scoop, please consider a thumbs up or share.

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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | Social Marketing Revolution |
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns, malek, Jesús Hernández
Martin (Marty) Smith's insight:

Wow, didn't know half of these. Great free resources to create ORM and proactive SMM ROI. 

Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Delphine Lalande's curator insight, September 14, 9:15 AM

44 outils gratuits pour un SOCIAL MEDIA MONITORING efficace

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Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool?

Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool? | Social Marketing Revolution |
It's not a dramatic new look, but if you spend some time with Pinterest's latest overhaul, you'll see it's easy to find more content you'll enjoy, quickly. And as a result, you'll probably spend more time on the social network.

Via Kelly Lieberman
Martin (Marty) Smith's insight:

The First Million Dollar Social Tool?
Agree the new look is subtle but significant. The "random" feel is maintained but there is new cairity in the interface. Add the new look together with Pinterest's new analytics and before you know it this tool is going to be ready for prime time and its ability to make money is hardly in question. 

I still want a "store within" Pinterest option since half the visiting traffic is lost with each click, but the new look and feel + Pinterest analytics means someone is going to make a million bucks on this tool here very soon. 

Sure Facebook, Twitter et al. are WORTH millions, but how WE make money has always been the rub. Pinterest felt like a cool store the first time I went in and only more so now.  

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Why Social Media Isn't As Important As Big Ideas - Chris Brogan

Why Social Media Isn't As Important As Big Ideas - Chris Brogan | Social Marketing Revolution |
I love writing posts that you don’t believe. But it’s true. I don’t really care much about social media. I used to. But it’s just not the most amazing thing in the world to ...
Martin (Marty) Smith's insight:

I left a long comment on Chris Brogan's excellent piece that I won't rehash here, but I agree we got lost there for a moment or two. The shiny things became ends unto themselves. We forgot all shinny things SERVE our desire to connect, to really know and understand fleeting truth and experience something larger than ourselves. 

Tools, even great ones such as, are means to some greater end. Tools help us create BIG IDEAS says one of my favorite authors, Chris Brogan. I agree. What about YOU? 

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5 Best Digital Tools For Business Branding [Infographic]

5 Best Digital Tools For Business Branding [Infographic] | Social Marketing Revolution |
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding
Martin (Marty) Smith's insight:

Love that this infographic opens with social bookmarking, the most underutilized SEO positive tool I know. Social bookmarking is simply sharing your source material in an organized way via a tool such as Delicious. 

Love that this Infographic from Chintan Jain shares great examples of each strategy, who is using the tool for great online presence and branding now. That helps see all the way down the funnel. 

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30 Twitter Tools To Boost Marketing Results In 2015

30 Twitter Tools To Boost Marketing Results In 2015 | Social Marketing Revolution |

This article covers the best Twitter tools to use in 2015 for getting better marketing results. If you want to get the most out of this year: click now!

Great list of "new to me" Twitter tools. Twitter is the "radio of the web" and so indispensable to an online marketing strategy. Content evolves, changes and spins. As it does so always good idea to share the latest revolutions on Twitter.

Just don't forget to curate content from from other trusted sources related to your brands and don't push too hard. Twitter is like water - hard to hold in your hand and always flowing  downstream.

Via Levent Cem Aydan
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Social Media Marketing: 12 Free Tools

Social Media Marketing: 12 Free Tools | Social Marketing Revolution |

there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.

Via Kamal Bennani, oconnorandkelly
Martin (Marty) Smith's insight:

Great and many new to me tools.

Marianne Naughton's curator insight, October 4, 2014 1:02 PM

Tools for social media

Robert M. Crawford's curator insight, October 5, 2014 9:01 AM

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

Evelyne Phiane's curator insight, October 5, 2014 12:02 PM


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29 Social Media Tools Used By Pros

29 Social Media Tools Used By Pros | Social Marketing Revolution |
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today.

Via Brian Yanish -
Martin (Marty) Smith's insight:

Many of these tools new to me. Nimble, Harvest and BuzzFork look cool. M

Bart van Maanen's curator insight, February 26, 2014 5:52 AM

Een flinke lijst met nieuw of aanbevolen social media gereedschap. Kijk eens of er iets voor je bij zit dat je kan helpen. Het is wel een potentiële tijdvreter, dit lijstje, dus misschien even de link bewaren. ;-)

Sara Prendergast's curator insight, March 6, 2014 9:50 PM

25 social media tools that can be used to enhance your social media. You've probably never heard of most of these, I know I hadn't, but these can help expand your professional portfolio, as well as make your life easier. These are brought to you straight from the pros and are sure to be helpful!

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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | Social Marketing Revolution |

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test
If I want a "set it and forget it" content solution
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  

malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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Evernote Cool, Under Utilized : 100 Different Uses

Evernote Cool, Under Utilized : 100 Different Uses | Social Marketing Revolution |

Great list of ways to use what may be the great under utilized content marketing and social media tool - EVERNOTE.

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Alltop for Content Curation, 5 Cool Tips

Alltop for Content Curation, 5 Cool Tips | Social Marketing Revolution |
Peg Fitzpatrick gives Five Tips for Content Curation using Alltop, the online magazine rack.
Martin (Marty) Smith's insight:

Never thought of using Alltop for content curation, but it sure works if you follow the simple tips in this post.

Visit my Alltop page here:

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Rescooped by Martin (Marty) Smith from Bussines Improvement and Social media!

Survive the Coming Social Media Bust

Survive the Coming Social Media Bust | Social Marketing Revolution |
The social media bust shakeout is coming. You have 18-24 months to make sure your social media software or services company survives. How? Jay Baer provides 3 approaches.

Via Ricard Lloria
Martin (Marty) Smith's insight:

Yes, the social media bust is coming.

This bust will thin the herd of social media tools. This article focuses on how TOOLS can survivie. Internet marketers should read it differently.

If you are using a tool that hasn't achieved a sufficient level of scale to survive you may want to jump off that horse before it falls.

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Why Google Plus ROCKS

Why Google Plus ROCKS | Social Marketing Revolution |

5 Reasons Marty things Google plus ROCKS and it will become an uber-successful social net. 

Martin (Marty) Smith's insight:

Google Plus Nation
Thanks to my friends Mark Traphagen (@Marktraphagen) and Phil Buckley (@1918) I am a G+ BELIVER.  Here's why:

* Much more conversational than Twitter.

* Fits nicely between's magazine and Twitter stream.

* The cool features such as Hangouts and communities I don't know how to use yet. 
* It's GOOGLE.

Apparently our area (Raleigh / Durham NC) is one of the largest users of G+ in the country and that is because we have great leaders and guides like Mark, Phil and I would put Jesse Wojdylo in there (and others I've yet to meet).  

I'm so SOLD I am going to use G+ in Cure Cancer Starter instead of creating a Zappos-like Twitter Wall despite how cool that wall is (see it here: ). 

If you are one of those G+ doubters or haters I hope you are one of our competitors because this thing is going to be a HUGE weapon, a game changing social net once we figure how to get our hands half way around it. 

KUDOS to the RDU Google Plus leadership. You guys ROCK. Couple of these guys, a little time and a few bucks and the world gets changed. Too cool.  


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