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What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Content Curation = Most Important IM TacticContent Curation can help Search Engine Optimization (SEO) when created with care, a sense of the new rules of SEO and commitment. This post, a response to another post, explains what content curation is and isn't, why greate rcontent rearch and testing is possible with content curation and how to add the most important Internet marketing tactic to your 2014 strategy - content curation.
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Truth In Advertising Social media needs an interpreter. I've never read a more true statement than, "fans and followers have not value as a stand alone number". That statement is correct in particular and in general. Web metrics are best used as part of a modeled system of Key Performance Indicators (KPIs). KPIs should inform actions. If you are monitoring something and NOT changing your Internet marketing based on what it says (in some way and don't forget numbers that make up your ecosystem and so inform action) then stop measuring it. The distance between your KPIs and action should be short. The time it takes to take action can be long, depending on the KPI, but creating informed action is why you measure and this post explains HOW to measure social media. No article can tell you exactly how to measure SMM for your business since how you segment and group is usually highly individual, but this post can help you get started. Metrics are magical and can keep the financial gatekeeper bears at the door, but only measure what has meaning and create that meaning from your modeled ecosystem.
Execs from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true like email, search marketing and site optimization in favor of chasing the Next Big Thing.
The Longer I'm An Internet Marketer... The longer I'm in this strange business of creating connection online the more I see the need for a tapestry approach. Internet marketing is a giant loom and we are weavers. Our looms are in service of our organic but somewhat immutable things such as: * Company Values.
* Unique Value Propositions.
* Expression of who we (company, brand or product) are.
I agree with this article that core to any weaver's online trade are thing like technical SEO, email marketing and conversion optimization. As weavers we live in the land of AND not BUT. If we layer social media marketing and other new shinny dancing ideas and objects into our core we will succeed. If we take a zero sum Internet marketing approach and move core (and working) strategies OUT in favor of the new shinny-dancing thing we lose. If we apply existing ROI standards to THE NEW we lose.
Weaving (or Internet marketing) is a process, a process of testing and incorporating, incorporating and testing. There is a problem. Most of the world functions on a Zero Sum basis. As we bring a new thing on we diminish the old things. Internet marketers can't afford a zero sum approach. They must life in the land of AND keeping core and working strategies as they test and incorporate new. Think of all the value you've created after thousands of email tests. You know what kind of hero image, headline and call to actions work for your business vertical. NEVER give up such treasure to the new shinny-dancing thing since to do so is crazy and goofystupid. Instead set aside time and budget to test THE NEW even as you continue to trim the old because that is just what weavers do.
Executivess from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true marketing tactics like email, search marketing and site optimisation in favor of chasing the Next Big Thing! Good advice.
First Curatti Editors of Chaos PostI shocked a Raleigh SEO Meetup recently by suggesting we content marketers should curate 90% and create 10%. Cost and solipsism are the two reasons for this ratio. CostsContent curation creates more reach faster showing if a piece of content has legs or not (i.e. generates social shares). Content curation isn't simply sharing a link. I like to add from 100 to 300 words of comments on curated content to add tone and a framework to why the content was curated. Let's call these curated comments "snippets" and the best tool I know for curating snippet content is Scoop.it. The post explains why Scoop.it is my #1 content testing and content curation tool. So costs are one big reason content curation should trump content curation. SolipsismWhen we create we are in danger of talking to ourselves about ourselves. Since such circular conversations aren't helpful and they can be harmful I like to use content curation to inform what content should be created (about 25% of content in our "content calendar" is reserved for something we see and want to respond to from sharing curated content). Content curation done well is the most disruptive Internet marketing strategy (i.e generates competitive advantage).
This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.
Solid and wide ranging atticle about how to optimize content and the social signals that support it. We know social signals are critical to SEO. We also know not all contnet is equal in its ability to engage social signals. This post provides ways to make sure your SMM is in line with your SEO (always a good thing).