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7 Social Media Tools That Make an Impression via Business 2 Community

7 Social Media Tools That Make an Impression via Business 2 Community | Social Marketing Revolution | Scoop.it

Level up your brand by getting social Twenty years ago, GeoCities made its online debut. As one of the world’s first social media communities, GeoCities set the benchmark for future sites like…

Marty Note
Agree, half of these tools were new to me and I do this (social media curation and marketing) for a living. Great post. Note: I changed the graphic from the original Scoop since the Sales Force ad wasn't related to the B2C post.


Via Mike Milazzo
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Time To Think of Content As Part of User Experience

Time To Think of Content As Part of User Experience | Social Marketing Revolution | Scoop.it
Posted by wrttnwrd
Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.

Via malek, massimo facchinetti
Martin (Marty) Smith's insight:

YES, agree content is part of "user experience". Thinking social media should be in the same category.

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malek's curator insight, October 29, 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
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Social Media Marketing: 12 Free Tools

Social Media Marketing: 12 Free Tools | Social Marketing Revolution | Scoop.it

there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.



Via Kamal Bennani, oconnorandkelly
Martin (Marty) Smith's insight:

Great and many new to me tools.

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Marianne Naughton's curator insight, October 4, 1:02 PM

Tools for social media

Robert M. Crawford's curator insight, October 5, 9:01 AM

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

Evelyne Phiane's curator insight, October 5, 12:02 PM

tools 

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Social Media Marketing's Top 10 Benefits via Forbes

Social Media Marketing's Top 10 Benefits via Forbes | Social Marketing Revolution | Scoop.it

Ten Benefits of Social Media Marketing

1. Increased Brand Recognition.

2. Improved brand loyalty.

3. More Opportunities to Convert.

4. Higher conversion rates.

5. Higher Brand Authority.

6. Increased Inbound Traffic.

7. Decreased Marketing Costs

8. Better Search Engine Rankings

9. Richer Customer Experiences.

10. Improved Customer Insights

Martin (Marty) Smith's insight:

I agree with 9 out of 10. I don't think social media, done right, lowers your marketing costs (#7). Maybe eventually, and eventually is in three years or more when your social engine is really tuned, you might sort of lower costs.

More likely you costs will shift from paying for robots to paying for people. We think that is a GREAT trend consistent with the say we see he web moving (from traffic acquisition to creating cherished and valued experience).

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Jakarta Web Developer's curator insight, August 12, 9:57 AM

Social Media Marketing's Top 10 Benefits via Forbes

Jakarta Web Developer's curator insight, August 12, 10:23 AM

Social Media Marketing's Top 10 Benefits via Forbes

Stephen Van Delinder's curator insight, August 12, 11:43 AM

I agree with Marty (@ScentTrail) on this one. Social Media Marketing will probably not lower your costs if you are doing it correctly. The rest of this is spot on. Your competition may or may not already be utilizing social, but either way it is something you need to be doing. The real beauty is customer availability, whether your competition is social or not, virtually all of your customers are. Social gives you the opportunity to start a dialogue with them in real time where they already are in a non-intrusive way. When used correctly, the results can far exceed this list of 10. 

 

Companies also have more opportunities to be creative when outreaching on social. Traditional email outreach open rates are typically around 20% depending on the industry (http://support2.constantcontact.com/articles/FAQ/2499); but I've conducted guerrilla outreach on social platforms that exceeded 90% response rates. There's really no reason not to utilize social in a B2C model. 

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5 Social Media Marketing Safety Tips: Part 2

5 Social Media Marketing Safety Tips: Part 2 | Social Marketing Revolution | Scoop.it
In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet.

Martin (Marty) Smith's insight:

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Rescooped by Martin (Marty) Smith from Pinterest
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Building Consumer Trust With Pinterest

Building Consumer Trust With Pinterest | Social Marketing Revolution | Scoop.it
Find out how to build consumer trust with Pinterest. Written by Vincent Ng of MCNG Marketing.

Via Kelly Lieberman
Martin (Marty) Smith's insight:

Great tips here for the mystery wrapped in an enigma social network - Pinterest. Pinterest is the most asynchronous of social nets meaning its hard to map putting in 2 and taking out 3. 

Love the multi-channel nature of the tips here. Pinterest is an important community builder. Here are a few tips I would add:

* Pinterest is most focused on Pinterest and pinning.

* Pinterest demographics are 6 to 4 women.
* Pinterest community boards are amazing because they take care of themselves lowering your social media costs and increasing results.  

The other reason Pinterest creates trust is its is so beautifully visual. Does put pressure on your visual marketing, but get used to that as all of our visual marketing is under pressure now whether we fully realize it or not :). M 

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Social Media: It's The conversation, Stupid A a @HaikuDeck

Social Media: It's The conversation, Stupid A a @HaikuDeck | Social Marketing Revolution | Scoop.it
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
Martin (Marty) Smith's insight:

Social media is about being social...who knew :).

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Does Your Business or Brand LOVE Social Marketing? Take The Test via @HaikuDeck by Martin Smith

Does Your Business or Brand LOVE Social Marketing? Take The Test via @HaikuDeck by Martin Smith | Social Marketing Revolution | Scoop.it
Does your business LOVE social media marketing OR are you simply complying with lowest requirements. Take the test to find out and discover tips to learn how to love social media marketing.
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Life After Google: Why Google Isn't Growing & More PAIN Ahead [ + exclusive chart link]

Life After Google: Why Google Isn't Growing & More PAIN Ahead [ + exclusive chart link] | Social Marketing Revolution | Scoop.it

"Google’s growth is ultimately limited by the population of users and that itself is a predictable number."

Marty Note
We wrote about this last week on G+ (https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz ) with a graph showing Year over Year Google search growth slowing as smartphone and social media adoption goes crazy.

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Social Media Marketing's Party Has Started!

Social Media Marketing's Party Has Started! | Social Marketing Revolution | Scoop.it

Tackling a social media marketing plan is a bit like eating an elephant - you gotta do it just one bite at a time. 

Marty Note
Great starter advice here such as:

Steer clear of divisive topics. Sharing strong opinions on sensitive topics – from politics to parenting – can alienate potential customers. Especially if they have nothing to do with your business, keep opinions away from your social media.

Share and share alike. If you want to grow your network, take the time to provide feedback to people you network with. Share comments on posts in Google+ circles, “like” things on Facebook, take the time to retweet. Oftentimes people in your community will respond in kind.

Add insight. Providing tips or insight to your network gives your business credibility. Take the time to share information that your customers may value.

Master the #hashtag. 

If you haven't come to the realization social media IS your business never too late to get with the program. Get started with social media.  

 

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Witmer Group's comment, April 6, 11:59 AM
Thanks for scooping and sharing!
Witmer Group's comment, April 9, 11:54 AM
Thank you for scooping!
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Riffing Andrew Chen's Creating Social Products on ScentTrail Marketing

Riffing Andrew Chen's Creating Social Products on ScentTrail Marketing | Social Marketing Revolution | Scoop.it

Andrew Chen's How to design successful social products with 3 habit-forming feedback loops is so important I'm riffing by paragraph over several nights.


This first post discuss the 3 core feedback loops social marketing is built upon:

A feedback loop that rewards content posters when they push new content into the network.
*  
A feedback loop that rewards passive content consumers with relevant and valuable content.
* A feedback loop that rewards (and culls) connections within the network. 


 

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Coca-Cola's Social Media Guard Proves Coke Riffs SM Like JAZZ

Coca-Cola's Social Media Guard Proves Coke Riffs SM Like JAZZ | Social Marketing Revolution | Scoop.it

Sometimes humans are so engaged with their smartphones that they walk right off a pier. (No, seri..

Coca Cola''s Social Media Power
What this goofy riff proves, beyond a doubt, is those rumors you've been reading about that Coca-Cola knows how to play social media are correct. .Coke understands something we all should.

They are agnostic about content. They will riff positive SM content when there is attention and therefore money to be had. They will riff funny SM content always and they will surf the waves that are there.

What do you think about Coke's Social Media Guard?

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Smesauda's curator insight, March 3, 7:24 AM

great post....

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Truth About Social Media's Impact, ROI and Strategies

Truth About Social Media's Impact, ROI and Strategies | Social Marketing Revolution | Scoop.it

It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?

Marty Note
Don't agree with every aspect of this "truth", but I have been working on a new concept about social media marketing that discusses means and ends. The means of social media helps find the wind to sail.

The ends of social media should be positive ROI. ROI can be difficult since attribution is something we don't currently have the tools to accurately measure and that is one truth this post skips over.

I also don't agree that social media's forward momentum stops the instant promotional efforts cease. Yes that is the way traditional one sided advertising works. No money no momentum.

Social media is a conversation so YOU the marketer are being changed by the interaction (if you are doing it right) and that benefit could pay returns for a long time. This is the means not fully discussed in these "truths".

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3 Reasons Marketers Fail Using Social Media | @TedRubin

3 Reasons Marketers Fail Using Social Media | @TedRubin | Social Marketing Revolution | Scoop.it

Marty Note
Solid post by Ted that explains the subterranean traps many marketers fall into when using social media. Rubin points out that some OLD marketing truths still hold water such as:

  1. You are NOT Your Customer—Do Your Research
  1. Frequency Isn’t a Bad Thing
  1. Story is Important

Great tips here about lessons every marketer learned but seem to forget when "social media" is in front of "marketing".


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Rescooped by Martin (Marty) Smith from digital marketing strategy
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I spent 48 hours on Ello. This is what I saw via @malekalby

I spent 48 hours on Ello. This is what I saw via @malekalby | Social Marketing Revolution | Scoop.it


 Ello is currently in beta, and we are inviting new users in small groups as we roll out new features.

Marty Note
Fellow Scoopiteer @malek
post notes favorable disposition to the ad free nature of Ellow, but doubts the nascent social net is ready to de-throne Facebook. Others agree: http://mashable.com/2014/09/29/ello-is-no-facebook-killer/ .

I will weigh in once I get my double secret beta login (and if that last statement sounds frustrated already you are correct).


Via malek
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malek's curator insight, October 1, 6:17 PM

Top secret new social media. Going back to the ad-free model, that may be the secret behind the rapid expansion of Ello. But too early to name Ello as the killer of Facebook.

[url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] called it the new/better Facebook here

Adlava's curator insight, October 2, 5:56 PM

Haven't heard of a lot of these, thanks for sharing, @Martin (Marty) Smith

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Invisible Giant & Social Media: Why New SEO So Hard To See via @HaikuDeck

Invisible Giant & Social Media: Why New SEO So Hard To See via @HaikuDeck | Social Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

Martin (Marty) Smith's insight:

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Social Media: It's The conversation, Stupid - via @HaikuDeck

Social Media: It's The conversation, Stupid - via @HaikuDeck | Social Marketing Revolution | Scoop.it
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
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3 Tactics That Fail At Social Media Marketing

3 Tactics That Fail At Social Media Marketing | Social Marketing Revolution | Scoop.it

"Being active in social media platforms does not mean that you are guaranteed to get higher rankings and better exposure. Sadly, most companies are failing at social media marketing as they are either not implementing the right tactics to market themselves properly.

 

And when told to classify the different types of people who are failing at social media marketing, I came up with 3 categories."

Martin (Marty) Smith's insight:

This post was titled "3 People Who Fail At Social Media". I thought these three mistakes were more tactical than personal:

* Let's Create A Facebook Account (and then never use it).

* Let's post some stuff and hope (have to be smarter than that).

* Let's like and comment.

The post makes the correct point that being present and real on social media is the key to winning no matter what kind of person you are.  

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Agnipravo Sengupta's comment, July 20, 3:15 AM
Thanks for the great insight, Martin...
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9 Great Things To Know About Social Login - via @GrowthHackers

9 Great Things To Know About Social Login - via @GrowthHackers | Social Marketing Revolution | Scoop.it
[Optimization] Forward-looking businesses are using social logins as a method to help increase conversions, improve user engagement and user experience, and gather more accurate data about users.


If you're using social logins - or plan to use them - here are nine things you should consider:


  • 86% of Users Report Being Bothered By Having To Create New Accounts On Websites.
  • 77% of Users Believe Social Login Is A Good Registration Solution.
  • 92% of Users Will Leave A Site Instead Of Resetting or Recovering Login Info.
  • 88% of Users Admit to Entering Incomplete or Incorrect Data on Registration Forms.
  • 100% of The Blue Research Poll Participants Reported Receiving Irrelevant Information & Promotions.
  • 78% of People Say They’ll Post Messages to Their Social Network About Products & Services They Like
  • Better Data Means (Potentially) Better Marketing Decisions.
  • 82% Of Users Said They’d Consider Trying A New Product If Someone In Their Social Network Recommended It.
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Klout: How Social Media Helps Build Your Business

Klout: How Social Media Helps Build Your Business | Social Marketing Revolution | Scoop.it
Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.
Martin (Marty) Smith's insight:

Great share from my G+ friend Mike Alton. Many cast aspersions on Klout as an idea. I don't. Klout is what helps us SEE into the social radar. Like any "modeled" number your Klout score will go up and down, but THAT is valuable information.

To deny Klout is to deny the importance of social media and such denial is becoming increasingly crazy.

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Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck

Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck | Social Marketing Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If you aren't creating LOVE and winning hearts and minds online this Haiku Deck may help you join the revolution (in a good way). 

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Clare Wakeman's curator insight, April 26, 2:54 PM

social media is social services too and they are bent

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The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith

The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith | Social Marketing Revolution | Scoop.it

As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?

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A Radical Idea - There Is No NEW SEO @Scenttrail Explains

A Radical Idea - There Is No NEW SEO @Scenttrail Explains | Social Marketing Revolution | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello, Jack Varnell
Martin (Marty) Smith's insight:

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

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9Dotstrategies's curator insight, February 27, 10:12 PM

Search Engine Optimization: SEO New Rules  (Infographic) #seo #new #rules

Go Viral Exposure's curator insight, March 3, 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Pallab Kakoti's curator insight, March 26, 7:06 AM

......reviewing.......

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Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test

Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test | Social Marketing Revolution | Scoop.it

Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.

You Know Your Company Is A Social Media Snob If...

* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow. 
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!

* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.

* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.

* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.

* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).

* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way. 

* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.  


* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.  

Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.  

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Rescooped by Martin (Marty) Smith from MarketingHits
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29 Social Media Tools Used By Pros

29 Social Media Tools Used By Pros | Social Marketing Revolution | Scoop.it
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Many of these tools new to me. Nimble, Harvest and BuzzFork look cool. M

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Bart van Maanen's curator insight, February 26, 5:52 AM

Een flinke lijst met nieuw of aanbevolen social media gereedschap. Kijk eens of er iets voor je bij zit dat je kan helpen. Het is wel een potentiële tijdvreter, dit lijstje, dus misschien even de link bewaren. ;-)

Sara Prendergast's curator insight, March 6, 9:50 PM

25 social media tools that can be used to enhance your social media. You've probably never heard of most of these, I know I hadn't, but these can help expand your professional portfolio, as well as make your life easier. These are brought to you straight from the pros and are sure to be helpful!