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Consumers and Social Media New Research : Social Media Examiner and Sprout Research1

Consumers and Social Media New Research : Social Media Examiner and Sprout Research1 | Social Marketing Revolution | Scoop.it

What Do Consumers Think About Social Media?
We found it interesting that "being responsive" on social media was the #1 thing consumers rate as a purchase intent influence. This is why we prefer to curate, coach and reward using social media more than push sales or other one-sided agendas. 

Social media is a conversation and the more marketers use it to signal their commitment to listening and being responsive the more social media works. Using social media as digital print ads never work and will never work. 

 

That said, #2 on the list is making offers, so using social media as part of conversational program where part of that conversation is sharing deals, specials, and offers makes sense. There's a link to the Sprout Research that powered this post and both are worth reading. 

Martin (Marty) Smith's insight:

Interesting summary of a Sprout Research report on how consumers view social media. Both are worth reading. 

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New Research: Facebook Social Login Large & In Charge, Twitter Cust Service Growing Too

New Research: Facebook Social Login Large & In Charge, Twitter Cust Service Growing Too | Social Marketing Revolution | Scoop.it

Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy:

* We like Facebook for social login.
* Customer service via social nets grows especially on Twitter.
* Youngsters NOT unfriending Facebook.
* Instragam fastest growing site globally.


Marty Note
I'm not a big fan of Facebook marketing, but may need to rethink that at least on the social login and "trust mark" side of the equation. Not surprised to see customer service growing on Twitter (duh). Think what it will do when most companies understand that Twitter is NOT broadcast push platform but a pull conversation media.

Instagram growing fastest doesn't surprise. Visual marketing is growing and growing and growing with Instagram leading the charge. Surprised to see Pinterest so far down the list since they occupy much the same space, but Instragram is more mobile phone friendly.

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3 Reasons Marketers Fail Using Social Media | @TedRubin

3 Reasons Marketers Fail Using Social Media | @TedRubin | Social Marketing Revolution | Scoop.it

Marty Note
Solid post by Ted that explains the subterranean traps many marketers fall into when using social media. Rubin points out that some OLD marketing truths still hold water such as:

  1. You are NOT Your Customer—Do Your Research
  1. Frequency Isn’t a Bad Thing
  1. Story is Important

Great tips here about lessons every marketer learned but seem to forget when "social media" is in front of "marketing".


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Neil Ferree's curator insight, December 31, 2014 5:05 PM

Finding your voice, your tempo, your style and your frequency are "almost" as important as the content you curate and share.

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Why Your Content Marketing Must Disrupt To Win [ @CMIContent Research Report]

Why Your Content Marketing Must Disrupt To Win [ @CMIContent Research Report] | Social Marketing Revolution | Scoop.it
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, spo...
Martin (Marty) Smith's insight:

Disrupt To Win
If you are an Internet marketer who has believed and advocated content marketing for as long as I have (since 2002) there is good and bad news. Good news is everyone thinks content marketing is important now. Bad news is everyone thinks content marketing is important now.

Why Your Internet Marketing Must Disrupt To Win
http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html 


Teams I've managed have made over $30M online. How? By NOT doing what everyone else was doing the way everyone else was doing it. If you read this excellent Content Marketing Institute report as, "Time to change our content marketing approach," then you read it as I do. Anytime 45% of your peers are doing something you MUST do something else, something different and better. 

What?
Sorry the answer to that question depends on your vertical so impossible to answer without you sharing your insights into how your ecosystem functions. Since it is a lousy thing to do to say, "You must be GREAT and Different," without sharing HOW I will be glad to help (for free as usual :). 

Descirbe your Internet marketing problem / opportunity, your major competitors and your ideas and I will take a look and do my quick 5 KPI thumbnail. 

Marty's 5 KPIs
These 5 Key Performance Inidcators tell me almost everything about a website:

1. PageRank of homepage and 3 key pages. 

2. # Inbound Links. 

3. # Twitter Followers and Facebook Likes.

4. Pagespread - how many pages is Google indexing now?

5. Top 10 keywords bringing traffic now. 


Use my work email: Martin.Smith(at)AtlanticBT.com or personal MartinSellingZoe(at)aol. Offer is only good until end of 2013 as I leave to work on http://www.CureCancerStarter.org full time next year. 

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