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Rescooped by Martin (Marty) Smith from digital marketing strategy
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Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | Social Marketing Revolution | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek
Martin (Marty) Smith's insight:

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight
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Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media?

Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | Social Marketing Revolution | Scoop.it

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.

 


Via Jeff Domansky
Martin (Marty) Smith's insight:

Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. 

Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

 

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Jeff Domansky's curator insight, March 7, 2013 6:07 PM

Interesting research study and trend. Can you spell antidisestablishmentarianism? ;-)

Martin (Marty) Smith's comment, March 7, 2013 9:05 PM
No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear. This SMobile revolution is going to happen whether brands decide to lead, follow or get out of the way :).M
Jeff Domansky's comment, March 7, 2013 9:40 PM
Best line this week Marty: No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear.