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Social Media GOLD Lessons via The Pit & The Bank (via @ThePitBBQ & @FoodBankCENC )

Social Media GOLD Lessons via The Pit & The Bank (via @ThePitBBQ & @FoodBankCENC ) | Social Marketing Revolution | Scoop.it

SMM Lessons From The Pit & The Food Bank
Poking fun at my @CrowdFunde cofounder Phil Buckley today I wrote a new caption for The Pit's Cuegrass photo. I noted that either Phil was holding court or Cuegrass was coming soon.

My "inside" joke with my partner Phil, former "Mayor" of The Pit BBQ in Raleigh, NC, IS THE MOST DISCUSSED CONTENT on my social nets today. Let that statement sink in for a minute.


What do you call it when someone blows up your Tweet? Answer: Social Media GOLD.

My "inner circle" social nets have about 12,000 followers. I share content from Scoop.it (daily shares with 2,300 followers @Martin (Marty) Smith ), G+ (2,896 followers share daily https://plus.google.com/u/0/+MartinWSmith/posts ),Twitter (@Scenttrail 4,200 followers share daily http://www.twitter.com/scenttrail ) and  Pinterest (4,929 followers post daily http://www.pinterest.com/scenttrail/ ) and the most shared post today is an "inside" joke with a handful of friends.

A handful of friends and some SMART social media marketers shared some great social media marketing lessons today!

The Pit, our favorite BBQ joint in downtown Raleigh immediately RTed my new caption of their photo with a supportive tag ("now that's a caption"). The Pit's RT prompted several Cuegrass, the event I wrote the new caption for, vendors to RT too.

This is the POWER of the recognized conversation.

The Pit could have been MAD I wrote a new caption for their Cuegrass event pic. Nope, too smart for that they provided encouragement and RTed demonstrating what Phil and I are working so hard to create at CrowdFunde - conversations RULE.

AND the more responsive, lean, funny and fun your social content is the more shares you achieve. The more shares you achieve the more awareness you gain. When I opened a new chapter on Cuegrass the Pit jumped on it. Now I see Phil got home and joined the conversation. Phil's nets are the size of mine so the Pit just picked up 20,000 potential followers or attendees at this year's Cuegrass (I still don't even know what it is lol). 

So, not only is the Pit the home of our favorite BBQ and Cuegrass, but today they've put their secret rub down long enough to share two important social marketing lessons:

* When someone is talking about YOU ENCOURAGE THEM.
* Encourage them IN Social Media so the "lesson' is immediately shared and "social kudos" points transfer. 

Duh, who knew. Actually LISTENING and being SOCIAL are important to social media marketing success. The Pit knew, several of their vendors know and the Food Bank knows (https://twitter.com/FoodBankCENC ). In Fact my "cool follow of the day" award goes to the Food Bank of Central and Eastern North Carolina since they FOLLOWED ME!

Not giving them the award for following me as much as seeing a great conversation and jumping in with both feet. Every Twitter following that is only a tiny % of those following them could take a lesson from the Food Bank. You can't create relationships with people you don't follow.

And, as the Food Bank demonstrated, when you see a great conversation happening jump in, SHARE and FOLLOW. What do you call it when someone writes a new caption for your photo? Answer: User Generated Content GOLD and I hope you are as smart about what to do with SMM gold as the tribe that formed around my "inside joke" on The Pit's Cuegrass photo today.

And whatever Cuegrass is and whenever it is happening I hope it is as fun as the picture :). Marty

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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
Martin (Marty) Smith's insight:

Love these 4 social media lessons:

* Respond Immediately To Customer Concerns.
* Use Technology So You CAN Respond 24/7/365.
* Get Personal.

* Social Media for the Enterprise is as powerful as SMM.

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We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti

We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti | Social Marketing Revolution | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue:

  • Be specific & BIG NUMBERS are great ways to be specific.
  • Be branded – take advantage of existing brands such as Shades of Grey.
  • Be topical – March is “fashion week” in NYC and both magazines have extensive features.
  • Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).
  • Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.
  • Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.
  • Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.
  • Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 

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