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Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management
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Time To Think of Content As Part of User Experience

Time To Think of Content As Part of User Experience | Social Marketing Revolution | Scoop.it
Posted by wrttnwrd
Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.

Via malek, massimo facchinetti
Martin (Marty) Smith's insight:

YES, agree content is part of "user experience". Thinking social media should be in the same category.

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malek's curator insight, October 29, 2014 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
Suggested by Agnipravo Sengupta
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3 Tactics That Fail At Social Media Marketing

3 Tactics That Fail At Social Media Marketing | Social Marketing Revolution | Scoop.it

"Being active in social media platforms does not mean that you are guaranteed to get higher rankings and better exposure. Sadly, most companies are failing at social media marketing as they are either not implementing the right tactics to market themselves properly.

 

And when told to classify the different types of people who are failing at social media marketing, I came up with 3 categories."

Martin (Marty) Smith's insight:

This post was titled "3 People Who Fail At Social Media". I thought these three mistakes were more tactical than personal:

* Let's Create A Facebook Account (and then never use it).

* Let's post some stuff and hope (have to be smarter than that).

* Let's like and comment.

The post makes the correct point that being present and real on social media is the key to winning no matter what kind of person you are.  

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Agnipravo Sengupta's comment, July 20, 2014 3:15 AM
Thanks for the great insight, Martin...
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The Powerful Content Curation Tool You're Not Using via @jkennedy93

The Powerful Content Curation Tool You're Not Using via @jkennedy93 | Social Marketing Revolution | Scoop.it
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
Martin (Marty) Smith's insight:

Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.

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Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck

Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck | Social Marketing Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If you aren't creating LOVE and winning hearts and minds online this Haiku Deck may help you join the revolution (in a good way). 

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Clare Wakeman's curator insight, April 26, 2014 2:54 PM

social media is social services too and they are bent