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Serendipity of TIME Finding @AlexeiVella via @MuseumModernArt & Suggesting To @RedBulletinUSA

Serendipity of TIME Finding @AlexeiVella via @MuseumModernArt & Suggesting To @RedBulletinUSA | Social Marketing Revolution | Scoop.it

Sticker Bomb Book Journey
Feeling CRAPPY and DOWN one day last week I went wandering around museum sites to cheer up. I found a great book in MoMA's Store. Sticker Bomb  (bit.ly/1pyfxES ) is a book of carefully printed stickers from cool graffiti artists such as Alexei Vella (http://www.alexeivella.com ). Alexei's work was new to me, but LOVE IT!

Sticker Bomb is best $25 bucks I've spent in a long time (great for kids too). THINKING about where I'm going to "bomb" these stickers is fun. I wrote Alexei a quick email saying how much I like the work and got to thinking about places I know where the work could would fit.

So I sent a Tweet to one of the few publications I will read NOT on a computer - the RedBullBulletin (http://www.redbulletin.com/us/us ) - and hope they use Alexei.

Thinking about ways we can employ Alexei on Curagami our Durham, NC based startup too. Great stuff!!!

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Eye Tracking, Banner Blindness, Website Design & REI.com

Eye Tracking, Banner Blindness, Website Design & REI.com | Social Marketing Revolution | Scoop.it
An article on Banner Blindness which explains the physcology behind it and enlists common techniques to reduce it and improve ad revenues.

Via Peg Corwin
Martin (Marty) Smith's insight:

Interesting post and definitions that is true to my experience designing high converting ecommerce websites. There are ways to manipulate eye tracking with images and call-to-actions, but that area on the right the "strong fallow area" was a GUTTER.

REI is my favorite example at how to manipulate the "gutter" tendency to be a black hole or a roach motel (visitors check in but never out). REI takes a link they know everyone is looking for, their SALE link, they color it different than the rest of their menu (red).

REI defeats the "roach motel" aspects of the right gutter with intelligence and design. In my experience the SALE area shopper will ferret that link out no matter where you put it.

By taking an area that is normally a dead end and putting something the sale shopper will surely find they kill the proverbial two birds -

* Their SALE shoppers can beeline right to their favorite place to check BEFORE they do anything else.

* The SALE curios can easily find the link too so they lose nothing and gain an active link in an area that is typically weak. Just one reason why REI is one of the best-crafted ecommerce website:

http://www.rei.com

 

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Peg Corwin's curator insight, February 22, 12:51 PM

Take advantage of how people read web pages to get your message across with design, color, layout, etc.


If you like this scoop, would you consider a thumbs up or share?

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Content Marketing For Lawyers 1,2,3 - Martin Marty Smith Marketing Blog

Content Marketing For Lawyers 1,2,3 - Martin Marty Smith Marketing Blog | Social Marketing Revolution | Scoop.it
  . Content Marketing Tips For Lawyers Imagine you are a lawyer. You work hard, graduated with honors from law school and don’t understand why your billing this year will be slightly less than last continue a three year trend.
Martin (Marty) Smith's insight:

Had fun writing this post after reading a Neil Ferre post encouraging lawyers to embrace content and social marketing or pay the consequences (slowly decling billable hours).

Neil's post is here:
http://circleoflegaltrust.com/is-not-participating-in-social-media-a-liability/

Neil's post got me thinking, "If I were a lawyer how would I create a website to win fast..."
http://martinmartysmith.com/content-marketing-lawyers-123/ 


Added some new lawyer web designa and content marketing ides on GPlus today: https://plus.google.com/102639884404823294558/posts/VXnDh36cXKK 

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lorrinda's curator insight, November 7, 2013 1:35 AM

The retainer is a  projectized version of the lawyer's billable hour.  Content marketing can be the current day "retainer" for lawyers.

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9 Great Things To Know About Social Login - via @GrowthHackers

9 Great Things To Know About Social Login - via @GrowthHackers | Social Marketing Revolution | Scoop.it
[Optimization] Forward-looking businesses are using social logins as a method to help increase conversions, improve user engagement and user experience, and gather more accurate data about users.


If you're using social logins - or plan to use them - here are nine things you should consider:


  • 86% of Users Report Being Bothered By Having To Create New Accounts On Websites.
  • 77% of Users Believe Social Login Is A Good Registration Solution.
  • 92% of Users Will Leave A Site Instead Of Resetting or Recovering Login Info.
  • 88% of Users Admit to Entering Incomplete or Incorrect Data on Registration Forms.
  • 100% of The Blue Research Poll Participants Reported Receiving Irrelevant Information & Promotions.
  • 78% of People Say They’ll Post Messages to Their Social Network About Products & Services They Like
  • Better Data Means (Potentially) Better Marketing Decisions.
  • 82% Of Users Said They’d Consider Trying A New Product If Someone In Their Social Network Recommended It.
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Give Your Business a Facebook Facelift #infographic

Give Your Business a Facebook Facelift #infographic | Social Marketing Revolution | Scoop.it
By now most businesses have realized the growth potential that an active Facebook account can bring, but not everyone is seeing the results.

Via Brian Yanish - MarketingHits.com
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