Social Marketing Revolution
22.1K views | +3 today
Follow
Social Marketing Revolution
Social Media Marketing Revoluiton
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Holy Connection Batman, Social Media Is Transforming Business [Infographic]

Holy Connection Batman, Social Media Is Transforming Business [Infographic] | Social Marketing Revolution | Scoop.it

Great, easy to understand and visually arresting infographic on how social media marketing is transforming business. Great Mashable post on 4 ways businesses are being transformed inspired the graphic: http://mashable.com/2009/09/22/social-media-business/

more...
Nicole Paquet's curator insight, February 18, 2014 1:18 PM



The article title “Social Media is Changing Business” is certainly an understatement. In my mind, the new and emerging ways of broadcasting is more of a revolution that is sweeping countries all over the world. In this particular scoop, the author describes four significant ways in which social media has been able to benefit companies and help them to become even more successful over the years. One major switch that has become a growing trend is the idea that directly selling is not always the most effective means of generating sales. Researchers have been finding that they can be much more efficient by working on building relationships with customers instead. Social media can be an extremely useful tool for engaging and it can help to give interested consumers a taste of what employees are like who work for a company as well as delving more into the personality of a business. By doing this, customers are going to feel much more connected to a brand and will be more apt to purchase something from a business whom they deem that they can trust and rely on. Another huge benefit of switching from traditional means of advertising to a more virtual take is the idea that feedback is instantaneous. Through being capable of attaining information about consumers right as they happen, employees are able to gather information on how they are reacting to changes or posts. It can also be a powerful tool for diluting any complaints that people may have about a particular product or service. In order to build a relationship with people, one must remember to act more like a friend rather than any old company representative. By talking to people through channels and expressing oneself based on personal interests over talking about products, the public are going to feel a lot more connected to that business as they feel like they are more friends and not just a brand they are following who is constantly pushing them to buy products. In doing so, businesses can generate more popularity by not making it so obvious that they are trying to do so. Lastly, social media certainly helps to broaden the manner in which consumers can communicate with a company. With so many different websites (Facebook, Twitter, Instagram, Tumblr, Pinterest, etc.), consumers can revert to following a company on whatever channel works best for them. This gives people flexibility and makes their lives easier than simply having to contact a company through an impersonal email or phone conversation. Overall, I look forward to seeing more companies convert to social media in the future and perhaps even find more efficient ways in which they can interact with their consumers.

Scooped by Martin (Marty) Smith
Scoop.it!

Cool Ways To Put Pinterest To WORK [Infographic]

Cool Ways To Put Pinterest To WORK [Infographic] | Social Marketing Revolution | Scoop.it
Learn how and why using Twitter can help you access tips and strategies from the leading experts in your field.
Martin (Marty) Smith's insight:

Interesting ways to use Pinterest at work.

more...
No comment yet.