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Rescooped by Martin (Marty) Smith from 21st_Century Good: Social and Content!

A Radical Idea - There Is No NEW SEO @Scenttrail Explains

A Radical Idea - There Is No NEW SEO @Scenttrail Explains | Social Marketing Revolution |

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.

Read more at:!xCI7Y

Via Antonino Militello, Jack Varnell
Martin (Marty) Smith's insight:

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO  via @scoopit #SEO

AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

9Dotstrategies's curator insight, February 27, 2014 10:12 PM

Search Engine Optimization: SEO New Rules  (Infographic) #seo #new #rules

Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM


Scooped by Martin (Marty) Smith!

Twitter To Target Ads Based On Your Timeline [expect more of this]

Twitter To Target Ads Based On Your Timeline [expect more of this] | Social Marketing Revolution |

Fast Company posted that Twitter will follow Facebook's lead and use the links you share and keywords you type to tighten their advertising sweater around you. 

Web 3.0 is going to be the intersection of predictive analytics with social shares so expect more of this kind of algorithmic tightening. Every now and again I try to toss in a search or a tweet that is totally rogue just to drive the profiling algorithms watching my every move a little crazy :).  

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Scooped by Martin (Marty) Smith!

Facebook's Latest News Feed Algorithm Changes & What They Mean For Your Social Marketing via @curatti_

Facebook's Latest News Feed Algorithm Changes & What They Mean For Your Social Marketing via @curatti_ | Social Marketing Revolution |
The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers.
Martin (Marty) Smith's insight:

Great post here about the ever changing merry-go-round that is Facebook marketing. Here is what Facebook's latest changes mean:

  • Writing skills now matter more.
  • Social media is a work IN PROGRESS
  • Engagement Matters too.
  • Stay Social Network Agnostic

Great post and good idea to assume those tips apply to all social nets.

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