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3 Reasons Marketers Fail Using Social Media | @TedRubin

3 Reasons Marketers Fail Using Social Media | @TedRubin | Social Marketing Revolution | Scoop.it

Marty Note
Solid post by Ted that explains the subterranean traps many marketers fall into when using social media. Rubin points out that some OLD marketing truths still hold water such as:

  1. You are NOT Your Customer—Do Your Research
  1. Frequency Isn’t a Bad Thing
  1. Story is Important

Great tips here about lessons every marketer learned but seem to forget when "social media" is in front of "marketing".


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Neil Ferree's curator insight, December 31, 2014 5:05 PM

Finding your voice, your tempo, your style and your frequency are "almost" as important as the content you curate and share.

Rescooped by Martin (Marty) Smith from Digital Storytelling
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Robert McKee STORY Seminar in London Visual Notes [Cool Infographic]

Robert McKee STORY Seminar in London Visual Notes [Cool Infographic] | Social Marketing Revolution | Scoop.it

Sunni Brown: "As I grow in my visual thinking work, it’s become abundantly clear that the story is 100 times more powerful than the visuals that support it" ...

Marty Note
Since story is one of the biggest tent poles of the social revolution I include Sunni Brown's, a trusted visual source, notes from one of my favorite authors (McKee's book Story is a must read for script writers AND Internet marketers). Very cool way to tell a story about story :). 


Via siobhan-o-flynn, The Digital Rocking Chair, José Carlos
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