Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.
If I want to serialize stories Storify.
If I want to test an infographic Pinterest.
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.