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Scooped by Martin (Marty) Smith
Scoop.it!

Top 5 Most Read Posts 2016 via @Curagami

Top 5 Most Read Posts 2016 via @Curagami | Social Marketing Revolution | Scoop.it

Most Read As Sign of the Times

Funny how what your readers read teaches two things. First your "most read" or viewed posts share what is happening in the world. Curagami's Top 5 Most Read posts in 2016 are about SEO, marketing, hacking and branding. 

While the mix of subjects isn't a surprised, Curagami is a digital marketing company, the 80:20 Rule is. Scoop.it remains 2x as important in pure views as our blog. While that fact may distress some it pleases us. 

Curation is what is next in content marketing. Soon no one will be able to afford to blog about untested or unknown result subjects. Risks of damage to existing benchmarks is simply too great to blog "at will" anymore. 

We've seen predictions in Barabasi's book Linked: How Everything Is Connected To Everything Else come true. Linked is proving correct probably because Barabasi's predictions are based on his observations about how networks form and evolve. 

The "Rich Get Richer" concept isn't new. Big brands have been exploiting "rich get richer" for decades. Walmart is built on the idea of a tiny advantage from massive scale is a big advantage and lots of money with Amazon their digital counterpart. 

That Scoop.it creates greater reach than our blog is a truth many marketers will need to understand and adjust to. Scoop.it's power speaks to content curation's greater reach, efficiency, and lower costs. It is easier to create community when you listen and content curation is a form of "digital listening". 

The rich getting richer is the mathematical destiny of networks. Our jobs, as digital marketers, is not to figure out how to be loved by more customers than Coca Cola but find ways to incorporate our customers better, learn faster, and do what is right, true, and honest for our brands. 


Enlist 5 customers today in your movement and ask them to help. When they enlist 5 friends as them to help too and before you know it you aren't the only one reading a post, sharing a Scoop or reading a book. We are smarter together than alone...always. 

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Rescooped by Martin (Marty) Smith from Curation Revolution
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Why I Don't Like Scoopit Links on Twitter II [Robin Good & Scenttrail Conversaton]

Why I Don't Like Scoopit Links on Twitter II [Robin Good & Scenttrail Conversaton] | Social Marketing Revolution | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note
If you missed I don't Like Scoop.it Links I, here's a link:
http://sco.lt/5ZrOcb

First post prompted a great note from my curator mentor coach Robin Good:

« Marty, I can't agree more. I hate it myself when I see Scoop.it links in my Twitter stream because I know that most of the time it's a lame post with next to no content leading me somewhere else.

I think this is part of the culture of Scoop.it, and the only ones that can change it significantly are those who direct and promote its editorial and marketing policy.

Until you promote a tool like Scoop.it as a tool to save time and produce more content, target it to novice content marketers, and don't moderate actively what you showcase (like Flipboard or Medium do), you can't expect a different kind of outcome. I may be wrong but this is the impression I get. What's your take Marty? »

Yes, but
I agree with Robin much more than I disagree. Points of agreement include:

Agree 80%

* Difficulty of Creating Branded Curators on Scoop.it due to little or no "SHOWCASE".
* Spam control on backs of curators.
* Difficulty of building community on Scoop.it due to the first bullet.

Disagree 20%

* Adding Google authorship signals a desire by Scoop.it to share back value of the commons making Scoop.it UNIQUE in social nets / tools.
* No commons is constructed as much as guided, influenced and moved like weather or a wave at a football game.

The disagreement 20% speaks to the highly distributed nature of any commons. When content is coming in from pirates and the navy then content cherished, featured and held up as examples creates powerful social signals.

This very TINY balancing beam is where cutators and editors of any commons must excel. Too heavy a hand and free discourse is squashed. Too light a hand and the commons (substitute community if it makes it easier to understand lol) can't find or share its spirit.

Robin is successful because he is creative, intelligent and generous. Robin's skills mean he can be successful anywhere, so finding ways to partner with Robin, giving Robin (and Michele, Jan, Karen and Brian) "jobs" or defined roles would help shore up the GOOD and so decrease chances for the BAD to run amok.

This "Showcasing" is a fine art since it too walks a fine and tiny beam between elitist and populist. When Robin hit 1M views on Scoop.it I would have been tempted to have a much bigger party (lol). The key push and pull between curators and any commons is how much value will be shared with the sharecropping contributors.

When Robin and then Ana-Christina right behind him passed a million views I would have stopped time a little to interview them, qualify their tactics and strategies and in so doing call attention to a tool capable of helping a sharecropper reach a lot of people.

For me, the third act of any commons is always "Review the Reviewer" or Brand the Curator (in Scoop.it's case). Who gets that? Red Bull gets it. I think FlipBoard does too though Robin has more experience there than me (recent innovations make me want to go back and check it out).

Tools, like life itself, aren't permanent fixtures. As Scoop.it crosses this next chasm it walks a tight rope across the Grand Canyon and competitors such as FlipBoard are generating lots of wind. The Scoopit team is smart and they must sense a pivot is upon them. Personally I want to help. In for a penny...:). Marty

 

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Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 2014 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
Scooped by Martin (Marty) Smith
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Year End Cool Tools Report: Twitter, Scoop.it, Gplus & Haiku Deck

Year End Cool Tools Report: Twitter, Scoop.it, Gplus & Haiku Deck | Social Marketing Revolution | Scoop.it

Social Media Marketing Tools
Team Curagami thought it would be interesting to look across the tools we love to use to see who is helping and how much:

Total Views
GPlus: 1.92M
Scoop.it Views: 173,000
Haiku Views: 83,464
Twitter: ?

Use Time

Twitter: 6 Years

Scoop.it Use: 3 Years
GPlus: 2 Years
Haiku Deck Use: 1 Year

Content Created
Scoops: 6,716
Tweets: 17,300
Haiku Decks: 38
Google Plus: 2,000 (estimate)

Following

Scoop.it: 34,000
Twitter: 5,355
GPlus: 4,397

Haiku Deck: Doesn't Offer Yet (have talked to them about this)

Caveat
If your Apples to Oranges warning light is on we agree. There are so many variables with one of the variables being how each of these tools helps the others so comparison is somewhat moot.

That said here are some random thoughts about each social media / content marketing tool:

Twitter = Frustration
Twitter is always 3 steps forward and 2 back. Each day @Scenttrail (http://www.twitter.com/scenttrail) and @Curagaqmi (http://www.twitter.com/curagami )gain and lose followers. Engagement is limited in this kind of "fire hose" marketing and for every 3 followers 2 drop off (I trim with JustUnfollow) despite my generally trying to follow everyone even remotely related who has followed me or us.

When we see Ashton Kutcher has millions of followers and treats what we work at so HARD as a big joke it's frustrating and maddening. I don't think any team can DO WITHOUT the "radio of the web", but its hard to grow a tribe there. Best to use Twitter for what it is good at - informing your tribe about what is happening now.

Scoop.it = Following & Future of Content Marketing
Scoop.it's ability to form a tribe is outstanding. The stumble comes when we try to figure out how to communicate with, listen to or curate from our followers. We think our Scoop.it "Magazine" Page: @Martin (Marty) Smith should be MORE IMPORTANT.

Scoop.it has 1M users now. We would love to see more Hero Marketing similar to what Haiku Deck does so well. Where is the Top Scoop.it Curators list? Where are the stats showing the Top Scoops of 2014 on a variety of dimensions (share, links, views)?

Scoop.it is sitting in the catbird seat since content curation is about to be the big win, but we would love a more proactive stance from Team Scoop.it. That said, they've been KIND and GENEROUS adopting me despite tough financial times due to cancer treatments. Like Haiku Deck Scoop.it has a great team and they will figure it out.

Goole Plus
We LOVE Google Plus, but losing the charismatic leader Vic Gundotra was a shock. I love hangouts, but they are not enterprise ready full of creaks, pops and cracks when used. Not easy either. GPlus has a LEARNING CURVE.

On the positive side IT'S GOOGLE. I don't know anywhere else where a following of less than 5,000 can generate page views close to 2M. Content on Google gets seen, commented on and that's worth our investment and continued learning.

https://plus.google.com/u/0/+MartinWSmith/posts 

Haiku Deck
For team Curagami the real revelation is Haiku Deck. We get MORE for LESS with Haiku Deck than any other social media tool (period, full stop). The fact that our decks, even the old sleepy ones, continue to generate new views is amazing.

Haiku Deck's adoption of our favorite online community / Hero Marketing idea is why our 38 decks are slouching toward 100,00 views after only a year and much less ditch digging than our first two years on Scoop.it. We created a Haiku Deck about their creation of online community:

Haiku Deck Model
http://shar.es/1H5cUm

Yes, Haiku Deck is being helped by the entire ecosystem especially Scoop.it, but if you have ONE thing you can do create decks and pray.

Because no one can do ONE THING anymore (sadly). What about you? What are your favorite social media tools and why?

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Neil Ferree's curator insight, December 31, 2014 4:58 PM

Metrics that Matter from an A+ Content Curator @Martin (Marty) Smith

Scooped by Martin (Marty) Smith
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Scoop.it's Creates Best One-Two Punch In Content Curation: Adds Google+ Authorship & Page Posting

Scoop.it's Creates Best One-Two Punch In Content Curation: Adds Google+ Authorship & Page Posting | Social Marketing Revolution | Scoop.it

HUGE NEWS
Scoop.it adding authorship and the ability to post directly to a GooglePlus brand page is HUGE. I love BOTH tools for different things:

* GooglePlus rocks longform content and conversations.
* Scoop.it helps curate the REACH needed to do effective content marketing in today's Content Shock world.

By adding Google authorship Scoop.it creates benefits for the commons as the rising tide of all those well ranked authors tag up AND they give credit back to individual curators. Brilliant and a BIG vote FOR author rank. I believe Scoop.it is the FIRST major "commons" play to take this significant action.

The action is significant because it shares BACK benefit we, the curators who use Scoop.it, create. There are many "commons" around such as Facebook, Twitter and Kickstarter. Most "commons" feed off the power a user brings and multiplies it by the thousands or even millions using their platform.

This is why the "commons" forms the new math, the new "thank you" economy. Problem is most commons are all TAKE and rarely give back or they don't give back anywhere close to the value they've received. Today Scoop.it said they are willing to collaborate with their curators. BRAVO!

The other new feature, the ability to curate directly into Google brand pages, may make those pages actually work. I find it hard to remember to post beyond my personal page. This new Scoop.it feature will make it easy to curate content to CrowdFunde and Scenttrail.

My friend @Bill Gassettchallenged his GPlus army to use Scoop.it the other day. The reaction wasn't as enthusiastic as he or I would have liked (lol). Now there is NO QUESTION that the combination of G+ and Scoop.it makes a more powerful tool set than either alone. So I would challenge my big time G+ friends to add in Scoop.it since that rising tide will lift OUR BOATS :). M

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Bill Gassett's comment, February 20, 2014 7:52 PM
Thanks for the mention Marty. I saw these awesome features a couple of hours ago!
oconnorandkelly's comment, February 21, 2014 12:42 PM
Pity one has to upgrade their account to access the service though ....
Carla Deter's comment, February 21, 2014 7:09 PM
Why, Yes it is huge news. Thanks for letting me know. Authorship all around works@ "Scoop.it adding authorship and the ability to post directly to a GooglePlus brand page is HUGE."