Social Marketing Revolution
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Does Blogging Matter to Social Media

Does Blogging Matter to Social Media | Social Marketing Revolution | Scoop.it

Blogging and Social Media
Asking if blogging matters to social media is to ask the wrong question in the wrong way. Social media, like blogging, is a marketing tactic. Like all marketing tactics blogging and social media should come wrapped in a blanket of strategy.

Like all marketing strategy the tactical and strategic blanket that wraps blogging and social media should start with a brand's why - the raison d'être for a product, company, brand or service to exist. 

Every communication should flow from the spring of what Simon Sinek so well defined in his must read book Start With Why (use that link to buy the book on Amazon to make a small donation to cure cancer).  Sharing is what is happening. 
 
The "sharing economy" may be part hyperbole, but sharing is a form of communication and a tactic and a strategy few can afford to not embrace. Our Curagami post notes the importance of content curation in support of blogging.

We mention @Scoop.it as the best content curation tool we know and use. Curation is important to form community and so your voice doesn't begin to sound shrill and demanding. Better to curate the relevant (to your branding) communication of others than attempting to create (write or blog) you way to submission these days. 

Blogging, done right, is a conversation between a company, brand or product's WHY and customer reactions, ideas and desire to join the movement. Movements are bigger ideas than brands, but smart brands have harnessed the power of bigger ideas.

Nike's Just Do It, North Face's "Never Stop Exploring" and Apple's Think Different are all brilliant examples of connecting brands to bigger ideas (read Jim Stengel's excellent Grow for more on Brand Ideals). Blogging is a share and so a natural extension of harnessing brands to movements and bigger ideas.

Goes blogging matter? Yes and in more ways than we know or fully appreciate. Is blogging critical to social media? Yes since blogging confirms a company, brand or products digital listening skills while reaffirming the brand, company or website's presence in the game / conversation.  

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Social Media Darwinism - Curagami

Social Media Darwinism - Curagami | Social Marketing Revolution | Scoop.it

Social Media Darwinism
The world is irretrievably social. If you combine the Eli Pariser’s “Filter Bubbles” with how social media is becoming a search engine you will understand how your online branding and marketing can win and win big. 

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Revolution #9: Free Social Media Analytics Tools via @Curagami

Revolution #9: Free Social Media Analytics Tools via @Curagami | Social Marketing Revolution | Scoop.it
9 Free Social Media Analytics Tools feature everything from Klout to Addictomatic. Most new to us, but worth checkout out.
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The $240,000 Nissan Rogue Social Marketing Event That Didn't Happen- Curagami

The $240,000 Nissan Rogue Social Marketing Event That Didn't Happen- Curagami | Social Marketing Revolution | Scoop.it

The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.

As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.

We may NEVER need water and canned goods...sadly.


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Social Media Marketing...Because Your Past Doesn't Scale

Social Media Marketing...Because Your Past Doesn't Scale | Social Marketing Revolution | Scoop.it

Social Media Doubters Begone
Created an interesting spontaneous "campaign" for New Years. New Years day is my birthday. It is my father's birthday too. After a great suggestion from @Kelly HungerfordI set up a spontaneous event.

Every Happy Birth generated a $10 donation to Dr. John Byrd's work at the James Cancer Center at Ohio State where I'm being treated for the leukemia my father and I share.

After the event I created a report showing where my 72 Happy Birthdays came from:

33% Came from Social Media Friends (many made here on @Scoop.it).
24% came from work friends.

19% came from Greenwich (where I grew up during a special time)
12% came from Vassar where I graduated i 1980
11% came from Choate where I graduated in 1976

Still think social media doesn't matter? As I noted in the GPlus post, the ONLY thing that can scale in that list is Social Media. I may be able to incrementally increase my alumni networks, but only Social Media can quadruple.

The future is social. Get used to it and realize it changes everything.

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Kelly Hungerford's comment, January 22, 2015 8:03 AM
This was an awesome idea, but you give me far too much credit! It was a true collaboration of blending ideas and inspiration! And in any case, you are always the catalyst Marty! That's one of the many things I love and respect so much about you! Love the stats you include in this post, by the way. Great analysis and social proof! :)
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7 Social Media Tools That Make an Impression via Business 2 Community

7 Social Media Tools That Make an Impression via Business 2 Community | Social Marketing Revolution | Scoop.it

Level up your brand by getting social Twenty years ago, GeoCities made its online debut. As one of the world’s first social media communities, GeoCities set the benchmark for future sites like…

Marty Note
Agree, half of these tools were new to me and I do this (social media curation and marketing) for a living. Great post. Note: I changed the graphic from the original Scoop since the Sales Force ad wasn't related to the B2C post.


Via Mike Milazzo
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Connection: The New Ecommerce - A Haiku Deck by Martin Smith

Connection: The New Ecommerce - A Haiku Deck by Martin Smith | Social Marketing Revolution | Scoop.it
Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.
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Sales In A Social Marketing World: Calls How Many? via @InsightSquared

Sales In A Social Marketing World: Calls How Many? via @InsightSquared | Social Marketing Revolution | Scoop.it

Insight Squared
Link is to an interesting InsightSquared study that may answer the wrong question the wrong way. The question, should your sales person keep calling, should be should your sales person call. Calling or "cold calling" prospects in a social / mobile / connected world is a nonstarter.

Eli Pariser's Filter Bubbles explains why (TED Talk link: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en ). Pariser explains there is NO WAY you can call me cold and win. Most "prospects" are surrounded by a fortress of content, friends and known and trusted resources.

Warm Is Better Than Cold
We don't know what we don't know and we don't care (lol). NO WAY I would suggest a call until your CRM (Customer Relationship Management like SalesForce) system shows and quantifies interest. I would email a prospect relevant information before I would call.

Calling is intimate and presumes a relationship that may not exist yet. I HATE talking on the phone, but I tweet, Scoop and G+ all day long. Interacting with me on any or all of those platforms earns the right to do something I hate (talk to me on the phone). I'm not in the market for enterprise SaaS stuff at the moment, but bet my feelings aren't too far off (since it wasn't all that long ago I managed a large ecommerce website).

Better when your prospects contact you. Contacting you means you are an order of magnitude more likely to "make a sale". Acceptable ways to contact someone cold include:

* Know one of my friends and they suggested contacting me.
* Read something I published and want to follow or add to the post.
* Responding to one of my requests for help on social media.


An example of that last bullet is I'm looking for a place to stay in Columbus, Ohio for several weeks in November. Help with that and I would be glad to listen to a relevant pitch. The most important point is not to be COLD anymore. There is so much information about all of us so easily available build on something shared, known and collaborative.

BUT BE CAREFUL TOO

I'm way to presumptive. I make errors of commission. Each step in a relationship requires time to solidify, improve and strengthen. Hurry = death in a sales call. Leave some openness. Don't worry or hurry and try not to make errors or commission or omission. Easy to write when I am years away from my last "MUST MAKE" sales goal.

The irony of TODAY is to hurry and push will kill you faster than almost anything. To be patient, relevant and invest is the key to long term sales success. Do I miss having quarterly goals hanging over me? Not so much :). M

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Social Media Marketing: 12 Free Tools

Social Media Marketing: 12 Free Tools | Social Marketing Revolution | Scoop.it

there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.



Via Kamal Bennani, oconnorandkelly
Martin (Marty) Smith's insight:

Great and many new to me tools.

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Marianne Naughton's curator insight, October 4, 2014 1:02 PM

Tools for social media

Robert M. Crawford's curator insight, October 5, 2014 9:01 AM

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

Evelyne Phiane's curator insight, October 5, 2014 12:02 PM

tools 

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Social Media Marketing Good, Bad, Ugly [INFOGRAPHIC]

Social Media Marketing Good, Bad, Ugly [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it

Marty Note
The Bad and Ugly shared convincingly in this infographic speaks more to OUR (i.e. business) continued ignorance that problems inherent in WHAT IS HAPPENING. Business is social, get used to it.

But there's a problem.

The problem, as is true in any transition time, is the OLD ain't fully dead yet. At some point, possibly soon, those "social media deniers" in the C suite are going to be dead (one way or the other lol).

Don't have to look far for convincing evidence. Look around in any public space and you will see people with head down keying the secret social STUFF of our lives. One would think the ubiquity of smart phones would convince the C suite to wake up.

Not so much apparently.

The C Suite isn't connecting the dots:

Smart Phone = social media. Social Media = traffic. Traffic = Money.

Read Ian McCarthy on why the Selfie Gets Bigger to understand why social media laggards will pay a high price to catch back up:
http://www.linkedin.com/pulse/article/20140923131408-1879-gopro-drones-and-making-wearables-social

Meantime enjoy this inforgraphic that says more about US than SMM.

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Social Media: It's The conversation, Stupid - via @HaikuDeck

Social Media: It's The conversation, Stupid - via @HaikuDeck | Social Marketing Revolution | Scoop.it
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
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Master This Content Formula To Dominate Any Social Media Platform - Copyblogger via @_bradmiller

Master This Content Formula To Dominate Any Social Media Platform - Copyblogger via @_bradmiller | Social Marketing Revolution | Scoop.it
When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...
Martin (Marty) Smith's insight:

Great post with "inside baseball" secrets from a trusted source. 

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Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck

Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck | Social Marketing Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If you aren't creating LOVE and winning hearts and minds online this Haiku Deck may help you join the revolution (in a good way). 

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Clare Wakeman's curator insight, April 26, 2014 2:54 PM

social media is social services too and they are bent

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Is Social Media Killing Game of Thrones & Artists, Creators and Audience Relationships?

Is Social Media Killing Game of Thrones & Artists, Creators and Audience Relationships? | Social Marketing Revolution | Scoop.it

HBO’s Games &  Game Theory
Game of Thrones season 5 finale was disturbing, depressing and as close to experiencing chemotherapy by watching TV you will ever get (and we hope you ever get period). The season 5 finale has us wondering if social media marketing is changing the way we create art and not always in good ways. 

What about you? Share your GOT and social media thoughts on Curagami: http://www.curagami.com/magical-thinking/news/game-of-thrones-whack-a-mole/  

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Cool Tools of the Week by Robin Good

Cool Tools of the Week by Robin Good | Social Marketing Revolution | Scoop.it

Weekly Cool Tools from The Tool Guy
If you've never followed or read Robin Good's tool reviews they are works of art. Robin is the best "tool guy" on the planet. Robin has started sending out a weekly Tools of the Week email. Here are his selections for this week:

1) Mobile Visitors Insta-check
http://mobileratio.com/
 
2) Google Mobile Compatibility Rating
3) Free Live Chat
 
4) Save & Organize
 

5) Cloud Storage Cost Comparisons
https://cloudvertical.com/


Foll @Robin Goodand subscribe to his Tech Tool Roundup (couldn't find the link to encourage subscription, so Robin if you read this ping the link to subscribe and will include).

Sign up for Robin's Newsletter Here:
http://forms.aweber.com/form/61/518534561.htm

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Robin Good's comment, March 20, 2015 6:28 PM
Thank you Marty! To sign-up for my newsletter you can send your readers here: http://forms.aweber.com/form/61/518534561.htm
Alicia Rodriguez Ruiz's comment, March 23, 2015 2:20 PM
My pleasure
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Social Media Marketing A Waste? Nope & Harvard = Wrong via @Curagami

Social Media Marketing A Waste? Nope & Harvard = Wrong via @Curagami | Social Marketing Revolution | Scoop.it

A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

Marty Note
Don't be fooled by nattering nabobs of negativity. Social media is changing the world and marketing at its core. Here's why....

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30 Twitter Tools To Boost Marketing Results In 2015

30 Twitter Tools To Boost Marketing Results In 2015 | Social Marketing Revolution | Scoop.it


This article covers the best Twitter tools to use in 2015 for getting better marketing results. If you want to get the most out of this year: click now!

Great list of "new to me" Twitter tools. Twitter is the "radio of the web" and so indispensable to an online marketing strategy. Content evolves, changes and spins. As it does so always good idea to share the latest revolutions on Twitter.

Just don't forget to curate content from from other trusted sources related to your brands and don't push too hard. Twitter is like water - hard to hold in your hand and always flowing  downstream.


Via Levent Cem Aydan
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Year End Cool Tools Report: Twitter, Scoop.it, Gplus & Haiku Deck

Year End Cool Tools Report: Twitter, Scoop.it, Gplus & Haiku Deck | Social Marketing Revolution | Scoop.it

Social Media Marketing Tools
Team Curagami thought it would be interesting to look across the tools we love to use to see who is helping and how much:

Total Views
GPlus: 1.92M
Scoop.it Views: 173,000
Haiku Views: 83,464
Twitter: ?

Use Time

Twitter: 6 Years

Scoop.it Use: 3 Years
GPlus: 2 Years
Haiku Deck Use: 1 Year

Content Created
Scoops: 6,716
Tweets: 17,300
Haiku Decks: 38
Google Plus: 2,000 (estimate)

Following

Scoop.it: 34,000
Twitter: 5,355
GPlus: 4,397

Haiku Deck: Doesn't Offer Yet (have talked to them about this)

Caveat
If your Apples to Oranges warning light is on we agree. There are so many variables with one of the variables being how each of these tools helps the others so comparison is somewhat moot.

That said here are some random thoughts about each social media / content marketing tool:

Twitter = Frustration
Twitter is always 3 steps forward and 2 back. Each day @Scenttrail (http://www.twitter.com/scenttrail) and @Curagaqmi (http://www.twitter.com/curagami )gain and lose followers. Engagement is limited in this kind of "fire hose" marketing and for every 3 followers 2 drop off (I trim with JustUnfollow) despite my generally trying to follow everyone even remotely related who has followed me or us.

When we see Ashton Kutcher has millions of followers and treats what we work at so HARD as a big joke it's frustrating and maddening. I don't think any team can DO WITHOUT the "radio of the web", but its hard to grow a tribe there. Best to use Twitter for what it is good at - informing your tribe about what is happening now.

Scoop.it = Following & Future of Content Marketing
Scoop.it's ability to form a tribe is outstanding. The stumble comes when we try to figure out how to communicate with, listen to or curate from our followers. We think our Scoop.it "Magazine" Page: @Martin (Marty) Smith should be MORE IMPORTANT.

Scoop.it has 1M users now. We would love to see more Hero Marketing similar to what Haiku Deck does so well. Where is the Top Scoop.it Curators list? Where are the stats showing the Top Scoops of 2014 on a variety of dimensions (share, links, views)?

Scoop.it is sitting in the catbird seat since content curation is about to be the big win, but we would love a more proactive stance from Team Scoop.it. That said, they've been KIND and GENEROUS adopting me despite tough financial times due to cancer treatments. Like Haiku Deck Scoop.it has a great team and they will figure it out.

Goole Plus
We LOVE Google Plus, but losing the charismatic leader Vic Gundotra was a shock. I love hangouts, but they are not enterprise ready full of creaks, pops and cracks when used. Not easy either. GPlus has a LEARNING CURVE.

On the positive side IT'S GOOGLE. I don't know anywhere else where a following of less than 5,000 can generate page views close to 2M. Content on Google gets seen, commented on and that's worth our investment and continued learning.

https://plus.google.com/u/0/+MartinWSmith/posts 

Haiku Deck
For team Curagami the real revelation is Haiku Deck. We get MORE for LESS with Haiku Deck than any other social media tool (period, full stop). The fact that our decks, even the old sleepy ones, continue to generate new views is amazing.

Haiku Deck's adoption of our favorite online community / Hero Marketing idea is why our 38 decks are slouching toward 100,00 views after only a year and much less ditch digging than our first two years on Scoop.it. We created a Haiku Deck about their creation of online community:

Haiku Deck Model
http://shar.es/1H5cUm

Yes, Haiku Deck is being helped by the entire ecosystem especially Scoop.it, but if you have ONE thing you can do create decks and pray.

Because no one can do ONE THING anymore (sadly). What about you? What are your favorite social media tools and why?

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Neil Ferree's curator insight, December 31, 2014 4:58 PM

Metrics that Matter from an A+ Content Curator @Martin (Marty) Smith

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3 Reasons Marketers Fail Using Social Media | @TedRubin

3 Reasons Marketers Fail Using Social Media | @TedRubin | Social Marketing Revolution | Scoop.it

Marty Note
Solid post by Ted that explains the subterranean traps many marketers fall into when using social media. Rubin points out that some OLD marketing truths still hold water such as:

  1. You are NOT Your Customer—Do Your Research
  1. Frequency Isn’t a Bad Thing
  1. Story is Important

Great tips here about lessons every marketer learned but seem to forget when "social media" is in front of "marketing".


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Neil Ferree's curator insight, December 31, 2014 5:05 PM

Finding your voice, your tempo, your style and your frequency are "almost" as important as the content you curate and share.

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Time To Think of Content As Part of User Experience

Time To Think of Content As Part of User Experience | Social Marketing Revolution | Scoop.it
Posted by wrttnwrd
Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.

Via malek, massimo facchinetti
Martin (Marty) Smith's insight:

YES, agree content is part of "user experience". Thinking social media should be in the same category.

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malek's curator insight, October 29, 2014 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
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I spent 48 hours on Ello. This is what I saw via @malekalby

I spent 48 hours on Ello. This is what I saw via @malekalby | Social Marketing Revolution | Scoop.it


 Ello is currently in beta, and we are inviting new users in small groups as we roll out new features.

Marty Note
Fellow Scoopiteer @malek
post notes favorable disposition to the ad free nature of Ellow, but doubts the nascent social net is ready to de-throne Facebook. Others agree: http://mashable.com/2014/09/29/ello-is-no-facebook-killer/ .

I will weigh in once I get my double secret beta login (and if that last statement sounds frustrated already you are correct).


Via malek
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malek's curator insight, October 1, 2014 6:17 PM

Top secret new social media. Going back to the ad-free model, that may be the secret behind the rapid expansion of Ello. But too early to name Ello as the killer of Facebook.

[url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] called it the new/better Facebook here

Adlava's curator insight, October 2, 2014 5:56 PM

Haven't heard of a lot of these, thanks for sharing, @Martin (Marty) Smith

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Is Ello The New / Better Facebook?

Is Ello The New / Better Facebook? | Social Marketing Revolution | Scoop.it

Ello Manifesto

We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.

We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.


You are not a product.


Mark Traphagen
Mark was on Ello early creating helpful tools as is his way.


Mark's Take on Ello

https://plus.google.com/102639884404823294558/posts/ZxRjQkTFPhf


Mark's Free Ello Guide
https://www.stonetemple.com/ello-the-complete-guide-to-the-ad-free-social-network/

 

 

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Jan-Olof Steen's comment, September 30, 2014 1:38 AM
As long as it is invite only it will fail...
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Social Media Marketing's Top 10 Benefits via Forbes

Social Media Marketing's Top 10 Benefits via Forbes | Social Marketing Revolution | Scoop.it

Ten Benefits of Social Media Marketing

1. Increased Brand Recognition.

2. Improved brand loyalty.

3. More Opportunities to Convert.

4. Higher conversion rates.

5. Higher Brand Authority.

6. Increased Inbound Traffic.

7. Decreased Marketing Costs

8. Better Search Engine Rankings

9. Richer Customer Experiences.

10. Improved Customer Insights

Martin (Marty) Smith's insight:

I agree with 9 out of 10. I don't think social media, done right, lowers your marketing costs (#7). Maybe eventually, and eventually is in three years or more when your social engine is really tuned, you might sort of lower costs.

More likely you costs will shift from paying for robots to paying for people. We think that is a GREAT trend consistent with the say we see he web moving (from traffic acquisition to creating cherished and valued experience).

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Jakarta Web Developer's curator insight, August 12, 2014 9:57 AM

Social Media Marketing's Top 10 Benefits via Forbes

Jakarta Web Developer's curator insight, August 12, 2014 10:23 AM

Social Media Marketing's Top 10 Benefits via Forbes

Stephen Van Delinder's curator insight, August 12, 2014 11:43 AM

I agree with Marty (@ScentTrail) on this one. Social Media Marketing will probably not lower your costs if you are doing it correctly. The rest of this is spot on. Your competition may or may not already be utilizing social, but either way it is something you need to be doing. The real beauty is customer availability, whether your competition is social or not, virtually all of your customers are. Social gives you the opportunity to start a dialogue with them in real time where they already are in a non-intrusive way. When used correctly, the results can far exceed this list of 10. 

 

Companies also have more opportunities to be creative when outreaching on social. Traditional email outreach open rates are typically around 20% depending on the industry (http://support2.constantcontact.com/articles/FAQ/2499); but I've conducted guerrilla outreach on social platforms that exceeded 90% response rates. There's really no reason not to utilize social in a B2C model. 

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9 Great Things To Know About Social Login - via @GrowthHackers

9 Great Things To Know About Social Login - via @GrowthHackers | Social Marketing Revolution | Scoop.it
[Optimization] Forward-looking businesses are using social logins as a method to help increase conversions, improve user engagement and user experience, and gather more accurate data about users.


If you're using social logins - or plan to use them - here are nine things you should consider:


  • 86% of Users Report Being Bothered By Having To Create New Accounts On Websites.
  • 77% of Users Believe Social Login Is A Good Registration Solution.
  • 92% of Users Will Leave A Site Instead Of Resetting or Recovering Login Info.
  • 88% of Users Admit to Entering Incomplete or Incorrect Data on Registration Forms.
  • 100% of The Blue Research Poll Participants Reported Receiving Irrelevant Information & Promotions.
  • 78% of People Say They’ll Post Messages to Their Social Network About Products & Services They Like
  • Better Data Means (Potentially) Better Marketing Decisions.
  • 82% Of Users Said They’d Consider Trying A New Product If Someone In Their Social Network Recommended It.
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Klout: How Social Media Helps Build Your Business

Klout: How Social Media Helps Build Your Business | Social Marketing Revolution | Scoop.it
Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.
Martin (Marty) Smith's insight:

Great share from my G+ friend Mike Alton. Many cast aspersions on Klout as an idea. I don't. Klout is what helps us SEE into the social radar. Like any "modeled" number your Klout score will go up and down, but THAT is valuable information.

To deny Klout is to deny the importance of social media and such denial is becoming increasingly crazy.

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