Social Marketing Revolution

Henry Copeland (@hc) is the Internet marketing genius behind blogads and a good friend of my friend Phil Buckley's (@1918). I promise to do another post on how cool Blogads is (http://web.blogads.com/ ), but Phil shared something at lunch today that has my palms sweating it is so exciting.

Why Pull Quote Is So Cool
Curators on Scoop.it like Robin (@RobinGood), Guillaume (@Gdecugis) and Ally (@AllyGreer) will get how cool Henry's pullquote app is immediately. The app allows you to "pull" a piece of content from a favorite post, share it on social media and be able to curate your "pulled" stack.

I've been writing about the "snipitization" and "appification" of everything and Henry just proved the point. Curators usually LOVE 10% of a post, like another 20% and can take or leave the rest.

Now, thanks to Henry's very cool app you can create this:

http://www.pullquote.com/hc/files/innovation

That link is to Henry's PullQuotes tagged "innovation". Here is the link to all of his curated groups:

http://www.pullquote.com/hc

Every curator out there is now fully focused on THIS piece (lol). Not an easy feat, but that is the power of Henry's brilliant idea. Henry's PullQuote App is like a writers index cards ONLY there is a special secret.

Let's move all the way through Henry's invention.

http://www.pullquote.com/hc/files/innovation

We click on the first pullquote and get this page:

http://www.pullquote.com/quote/hc/IKVsU2

Click on the tiny URL at the top to get this page:

http://pullquote.com/pq/IKVsU2

Click on the post link at the bottom and we've arrived back at the ScienceDaily post Henry pulled from

http://www.sciencedaily.com/releases/2013/09/130912095241.htm#pq=IKVsU2

PullQuote just built curated relationships between content snippets Henry tags as "innovation", but those new relationships don't break the link back to the post.

Imagine how much easier it will be to write a post about innovation with PullQuote. Creators can go to their tagged "innovation" basket and find cool references and relationships they didn't even know existed.

Now let’s fast forward into the curation implications. I read a TON of content every day. I have to read mountains of content because things I read yesterday aren't categorized and tagged.

Scoop.it is great and using its FILTERS must have saved a year of my life. Problem is we lack this view:

http://www.pullquote.com/hc

That view of the tages you use is an incredible feedback loop because you can see how rich each "basket" is. Henry has 22 PullQuotes in innovation and so it ranks among his top interests exceeded only by health.

By curating the QUOTE we can easily arrange our baskets so writing or curating a post about innovation takes MUCH LESS TIME. If Scoop.it could add a tag cloud view across all feeds much the same benefit could be created (from a dashboard) perspective.

I see PullQuote and Scoop.it as natural allies. When something BIG about Google is blooming on Scoop.it then a quick check of PullQuotes curated and tagged as Google might lend weight and credibility to a Scoop or blog post (and then a Scoop or social feed).

Did you see the secret? The secret is since you are only grabbing pieces of many articles overhead is a fraction of what storing the article would be. With the way the cloud is today I bet you could PullQuote the galaxy and it wouldn't require much backend iron to support.

The real benefit is in how we as curators and creators will learn to create and cross index our cards (PullQuotes). Any tools like Scoop.it and PullQuote that promise MORE even as they require LESS has my attention. What about you?

Bravo Henry!