Most Important Social Media Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus. If I want feedback from friends Facebook. If I want to generally test Scoop.it. If I want a "set it and forget it" content solution Paper.li. If I have something happening now or want to newsjack Twitter. To raise money on creative or gaming projects Kickstarter. If I want to share videos YouTube.
If I want to serialize stories Storify. If I want to test an infographic Pinterest. If I want to do something with audio then SmartCloud. If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions). If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.
Great post from my friends at Paper.li (@SmallRivers) on how to get your blog ready for all the new stuff happening now and in 2013. Is your blog ready for 2013? Not until you've read this excellent post from Paper.li.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.