Social Media Darwinism
The world is irretrievably social. If you combine the Eli Pariser’s “Filter Bubbles” with how social media is becoming a search engine you will understand how your online branding and marketing can win and win big.
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Martin (Marty) Smith's insight:
Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty
Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy:
Mark Kelley, co-founder and CEO at Taggs (www.taggs.co), a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts.
Martin (Marty) Smith's insight:
Wow, this study was almost perfectly backwards from my predictions and experience designing a website. Fascinating to know you get more likes on Facebook by showing a hand holding a cup of coffee than a head shot - a little crazy but FB is crazy and so different.
|Suggested by Agnipravo Sengupta|
Several useful social media stats here including why you should only post once or max twice a day on Facebok and why blogging is so critical now.
|Suggested by Belinda Summers|
Okay, people are all-eyes-and-ears on social media. But attention doesn’t always equate to productivity. So is it really working?
We will know we are truly THERE when there isn't a need for an article like this, an article that sings social media's praise as if it was needed. Sad thing is we still need reassurance.
It is as if we can't get comfortable with what is clear and right in front of us. The old ways are more than gone they are all but fogotten. The new ways are here and have been for longer than most realize.
Net effect? We will know we've successfully arrived at NOW when we no longer have a need for an article like this until then read away.
Wow, this infographic cover tons of territory fast. Great and very "ean content movement".
What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.
Facebook's Graph Search has several uses, such as looking up restaurants in Tokyo that your friends like, or seeing photos that they've posted from San Francisco.
There Money In Facebook Graph Search
I sense there is money to be made with graph search. I haven't figured out exactly how to make money yet, but this infographic helps by clearly defining what Facebook Graphi Search is all about and how you can take advantage.
Blog post at SeoCustomer : Social networking has become an essential marketing process for almost all varieties of businesses.
Nowadays, if you do not have a certai[..]
Good Facebook SEO tips here. Few realize thier Facebook page will gain PageRank.Type Page Rank Checker and you will find a tool to check your Facebook page's rank. Once the page has rank make sure you send it to helpful places (i.e. sites you own).
We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.
We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.
You are not a product.
Mark was on Ello early creating helpful tools as is his way.
Mark's Take on Ello
Mark's Free Ello Guide
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).
Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.
You Know Your Company Is A Social Media Snob If...
* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow.
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!
* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.
* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.
* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.
* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).
* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way.
* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.
* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.
Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.
This infographic reveals some of the biggest recent trends in social sharing, including just how much Pinterest's popularity has grown.
Great infographic from my friend @Phil Buckleyshowing the rise of visual marketing a MONSTER TREND for 2014.
12 Last-Minute Super Festive Facebook Holiday Contest Ideas
Business 2 Community
Wait, what?! You haven't put up any Facebook contests yet this month? No worries! We've got 12 really easy contest ideas that you can implement in minutes, right here!
Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail
The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).
When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).
if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).
Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..
If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.
I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).
Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.
A few of the statistics:
40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites
Don’t know your hashtags from your handbags? You’re a #bigfanofhashtags but want to know what it’s integration into Facebook will mean for brands? Read on.
The # hashtag is the greatest underutilized secret weapon in Internet marketing. This post explains why and how to use it.
Tapestry Not Either Or
AND is the most important work in an Internet marketer's vocabulary as htis infogrpahic showing the profitability of different social tactics makes clear.
You wouldn't be too far wrong if you viewed ALL of your social marketing as having a single purpose - building your email list. Social may be a POOR conversion medium if you think of conversion as MONEY, but it works great when you ask people to join your tribe.
Once joined magical things can happen not the least of which is you have to BUY LESS support from outside. Once your tribe is built and scaling you control your own destiny. If Google trashes your organic listings you have a way to recover.
If a competitor steals away customers with an amazing offer you can counter with email marketing to YOUR tribe. Makes you wonder why we aren't spending a lot more time finding new ways to build our list such as:
* Appointing List Building Ambassadors (i.e. give your 1% contributors the job of helping to build your list).
* Contest and games designed to build our lists.
* Facebook advertising (building our list was what I could get FB to do).
* Join Our Email Tribe CTAs all over everything.
* QRCodes that prompt mobile signups.
We've ignored email for the shiny new things. Perhaps we should go back to the tried, true and profitable most social network - our email lists.
An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in
Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule.
Combine this graphic with the "when to post" graphic I just pinned to ScentTrail Social http://pinterest.com/pin/204139795581877124/
ScentTrail on Pinterest: http://pinterest.com/scenttrail/
Facebook, Twitter, Instagram, Pinterest – 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]
FIPT = Facebook, Instagram, Pinterest and Twitter
FIPT or Facebook, Instagram, Pinterest and Twitter have put up some amazing numbers this last year proving SMM is here to stay and here for real. Debate the ROI at your company's marketing peril.
Time to get into the social media deep in is upon Internet marketers. As I stated in Social Media Marketing The Most Important ROI, the key isn't what SMM does to the bottom line thought as this infographic proves those kinds of returns are coming.
Social media marketing's most powerful return is how it changes US as the wall between US and THEM slips silently into the past.
Social Media Marketing The Most Valuable ROI