Social Marketing Revolution
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Social Marketing Revolution
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Scooped by Martin (Marty) Smith!

Influencing Customer Journey As Important As Understanding It 

Influencing Customer Journey As Important As Understanding It  | Social Marketing Revolution |

Customer Journeys
As Mckinsey points out in their excellent The Customer Decision Journey post buying moves from the bottom of a "conversion funnel" to the middle. Thanks to social media and friends-of-friends marketing winning customer advocacy trumps all. 

This post ClickZ post discusses the importance of influencing what happens in this brave new world of customers, journeys, and conversion. 

Martin (Marty) Smith's insight:

Social media is shifting the "customer journey" and the conversion funnel thinking. Today what happens after an online sales is arguably more important than what happens before. Win advocacy or die. 

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Rescooped by Martin (Marty) Smith from 21st_Century Good: Social and Content!

A Radical Idea - There Is No NEW SEO @Scenttrail Explains

A Radical Idea - There Is No NEW SEO @Scenttrail Explains | Social Marketing Revolution |

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.

Read more at:!xCI7Y

Via Antonino Militello, Jack Varnell
Martin (Marty) Smith's insight:

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO  via @scoopit #SEO

AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

9Dotstrategies's curator insight, February 27, 2014 10:12 PM

Search Engine Optimization: SEO New Rules  (Infographic) #seo #new #rules

Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM


Rescooped by Martin (Marty) Smith from Pinterest for Business!

16 Tips, Tools,Tricks To Build Community On Pinterest

16 Tips, Tools,Tricks To Build Community On Pinterest | Social Marketing Revolution |
Getting started with pinterest marketing, that has grown to over 70 million users, can be tough. Here's the beginners guide to pinterest marketing:

Via Peg Corwin
Martin (Marty) Smith's insight:

I'm building community faster on Pinterest THAN ANY OTHER Social Net including, Twitter and G+. Pinterest stands on the vanguard of the next generation of visual marketing. I had highly successful real estate broker in Boston, my friend @Bill Gassett soon to be a CrowdFunde partner, tell me he gets more traffic from Pinterest THAN ANY OTHER social net. 

Makes sense to use this amazing tool is what I'm thinking.  

Peg Corwin's curator insight, February 2, 2014 10:25 AM

Rev up PINTEREST MARKETING with these tips, tools and strategies...

 - Create a business page

 - GIFs

 - Rich pins

 - Emphasize the current season with your boards

 - Tall graphics

 - Use tools...

 - Have fun...

Click for more tips and details!

If you like this scoop, please consider a thumbs up or share.

Rescooped by Martin (Marty) Smith from Great Infographics!

How Pinterest Drives Retail Traffic [Infographic]

How Pinterest Drives Retail Traffic [Infographic] | Social Marketing Revolution |

5 tips: Here's how social media sells...
Pinterest isn’t just for sharing photos of delicious recipes or crafts anymore. Check out this infographic to see how retailers are driving traffic to their brick and mortar locations using Pinterest....

When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations.

These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.This infographic summarizes the 5 key tactics that retailers can use to help drive in-store traffic....

Via Jeff Domansky, John van den Brink
Jennifer Yaniz's curator insight, August 9, 2013 10:37 AM

I think this is great information for both beginners and experienced SEOs who are not familiar with the options Pinterest provides for marketing and building an audience.


Jim White's curator insight, August 9, 2013 3:58 PM


Jeff Domansky's curator insight, August 10, 2013 3:01 PM

5 tips: Here's how social media sells. Useful research for marketing pros.

Scooped by Martin (Marty) Smith!

Social Media Marketing's Top 10 Benefits via Forbes

Social Media Marketing's Top 10 Benefits via Forbes | Social Marketing Revolution |

Ten Benefits of Social Media Marketing

1. Increased Brand Recognition.

2. Improved brand loyalty.

3. More Opportunities to Convert.

4. Higher conversion rates.

5. Higher Brand Authority.

6. Increased Inbound Traffic.

7. Decreased Marketing Costs

8. Better Search Engine Rankings

9. Richer Customer Experiences.

10. Improved Customer Insights

Martin (Marty) Smith's insight:

I agree with 9 out of 10. I don't think social media, done right, lowers your marketing costs (#7). Maybe eventually, and eventually is in three years or more when your social engine is really tuned, you might sort of lower costs.

More likely you costs will shift from paying for robots to paying for people. We think that is a GREAT trend consistent with the say we see he web moving (from traffic acquisition to creating cherished and valued experience).

Jakarta Web Developer's curator insight, August 12, 2014 9:57 AM

Social Media Marketing's Top 10 Benefits via Forbes

Jakarta Web Developer's curator insight, August 12, 2014 10:23 AM

Social Media Marketing's Top 10 Benefits via Forbes

Suggested by Belinda Summers!

Facebook Backwards In Pictures, People & Conversion: A new study reveals

Facebook Backwards In Pictures, People & Conversion: A new study reveals | Social Marketing Revolution |

Mark Kelley, co-founder and CEO at Taggs (, a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts.



Martin (Marty) Smith's insight:

Wow, this study was almost perfectly backwards from my predictions and experience designing a website. Fascinating to know you get more likes on Facebook by showing a hand holding a cup of coffee than a head shot - a little crazy but FB is crazy and so different. 

Only way to be successful on FB is to know the stated and hidden "rules of the road" like these for picture usage.  

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Rescooped by Martin (Marty) Smith from Modern Marketer!

How To Use Social Media to Convert - 3 Tips

How To Use Social Media to Convert - 3 Tips | Social Marketing Revolution |
3 Tips: Using Social Media Strategy to turn Fans and Followers into Customers Social media strategy is still something that does not have a wide grasp amongst small business and entrepreneurs. I am...

Via The Fish Firm II
Martin (Marty) Smith's insight:

No surprise to my regular readers #3 is my favorite tip and by a huge distance over the other two. 

Tyler Richendollar's curator insight, September 4, 2013 9:40 AM

Social Media is not a guarantee for conversions. But, Social Media is a great way to engage end-users.

IOANNIS APOSTOLOU's curator insight, September 5, 2013 8:57 AM

A tip becomes positive depending on how we will implement it for our entity!


Scooped by Martin (Marty) Smith!

25 Must Have New Social Media Conversion Tools [Infographic]

25 Must Have New Social Media Conversion Tools  [Infographic] | Social Marketing Revolution |

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?


If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you’ve come to the right place.


I’ve collected a bunch of the best new links that will help you figure it out and implement it like a … well, whatever you want to implement it like. :)


Here are 25 of the best posts on social media conversion in the last couple of weeks, arranged by topic:

Marty Note
Tracking social is both art and science and the best tools understand how to mix the two. Many new to me tools here that feel worth exploring. Love the funny infographic defining each social net by how one eats bacon.

Ivo Nový's comment, September 23, 2012 5:57 AM
thats great.. I like it. Thank you Martin, i.
Philip Search's curator insight, November 12, 2013 9:18 AM

Social Media explained the #Hospitality way