Social Marketing ...
Follow
Find tag "B2B"
7.6K views | +0 today
Social Marketing Revolution
Social Media Marketing Revoluiton
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from les échos du net
Scoop.it!

B2C Remains Slight Laggards On Social Media Marketing | Infographic

B2C Remains Slight Laggards On Social Media Marketing | Infographic | Social Marketing Revolution | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss, Vincent Bastide, sophiedesc, Denis Liotta 
Martin (Marty) Smith's insight:

Interesting infographic confirming a trend we see in content marketing too. B2C accounts are slight laggards to their B2B cousins on social media usage and pickup. I have three secret theories about social media:

Secret SMM Theory 1: Not about B2C Long-term
I think real profits will come from using social tools inside an enterprise.

Secret SMM Theory 2: When Doesn't Matter as Much as HOW
If your enterprise is a social media laggard you haven't lost that much yet, and if you jump in with C level support you may be able to leapfrog competitors already using social media marketing but only doing so on the margin.

Secret SMM Theory 3: Who You Know Is Important
Every social media pop we get starts with someone we know, support, follow and want to help. Who you know and who knows you on social media is very important to having the channel pay for the effort you put into it. We try to make that group as large as possible since what we send out and who we are on social media is what we get back.

more...
Kwang Hyun's curator insight, December 4, 2013 5:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 12, 2013 10:25 PM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 5:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

Scooped by Martin (Marty) Smith
Scoop.it!

Why B2B Brands Must Invest In Social Media [INFOGRAPHIC]

Why B2B Brands Must Invest In Social Media [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
Martin (Marty) Smith's insight:

The B2B Soical Embrace

I'm increasingly convinced the greatest ROI from social media marketing (SMM) will come at the enterprise level. When we use SMM for customer service, HR and business intelligence the ROI will fall like a neavy Texas spring rain. This infographic provides facts and figures to back up this belief.

more...
Mertens Marketing's curator insight, April 18, 2013 12:38 AM

Aktuelle Zahlen und Entwicklungen aus den USA, die sich mit der üblichen Verzögerung auf unseren Markt auswirken werden.

Scooped by Martin (Marty) Smith
Scoop.it!

How Social Media Influence Businesses | Great #Infographic from Visual.ly

How Social Media Influence Businesses | Great #Infographic from Visual.ly | Social Marketing Revolution | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business
Martin (Marty) Smith's insight:

Great B2B Social Media influence infographic.

more...
Pierrick Fischer's curator insight, August 12, 2013 12:57 AM

Interesting infographic. The two most important numbers to me:

- 1/4 of all time spent online is on social media

- lead conversion rate on social media is 13% (especially high)

TheSoulfulEMU's comment, August 14, 2013 12:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 1:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.