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Rescooped by Martin (Marty) Smith from les échos du net!

B2C Remains Slight Laggards On Social Media Marketing | Infographic

B2C Remains Slight Laggards On Social Media Marketing | Infographic | Social Marketing Revolution |

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 

Via Lauren Moss, Vincent Bastide, sophiedesc, Denis Liotta 
Martin (Marty) Smith's insight:

Interesting infographic confirming a trend we see in content marketing too. B2C accounts are slight laggards to their B2B cousins on social media usage and pickup. I have three secret theories about social media:

Secret SMM Theory 1: Not about B2C Long-term
I think real profits will come from using social tools inside an enterprise.

Secret SMM Theory 2: When Doesn't Matter as Much as HOW
If your enterprise is a social media laggard you haven't lost that much yet, and if you jump in with C level support you may be able to leapfrog competitors already using social media marketing but only doing so on the margin.

Secret SMM Theory 3: Who You Know Is Important
Every social media pop we get starts with someone we know, support, follow and want to help. Who you know and who knows you on social media is very important to having the channel pay for the effort you put into it. We try to make that group as large as possible since what we send out and who we are on social media is what we get back.

Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 2014 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

Rescooped by Martin (Marty) Smith from Online Relations & Community management!

Can social media make your company smarter?

Can social media make your company smarter? | Social Marketing Revolution |

You've started a fan page for your company on Facebook. You've attracted a few followers on Twitter. Seems you've got that whole social media thing figured out. Or do you?

Marty's Social Media Smarter Note
Anything that provides feedback loops creates an opportunity for learning and growth, so yes Social CAN make you and your company "smarter" about what people think about what you do.

Since we live in a time when marketing is ABOUT what people think about what you do judge by their willingness to take some action (Retweet, Like, Link or Advocate). More than what YOU think about what you do Social Media is about what THEY think about what you did.

Feedback loops should create an ever more intimate relationship between YOU and THEM and that is how, as this article points out, to use social media marketing to become "smarter".
:). M

Via The New Company, eRelations
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Scooped by Martin (Marty) Smith!

25 Must Have New Social Media Conversion Tools [Infographic]

25 Must Have New Social Media Conversion Tools  [Infographic] | Social Marketing Revolution |

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?


If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you’ve come to the right place.


I’ve collected a bunch of the best new links that will help you figure it out and implement it like a … well, whatever you want to implement it like. :)


Here are 25 of the best posts on social media conversion in the last couple of weeks, arranged by topic:

Marty Note
Tracking social is both art and science and the best tools understand how to mix the two. Many new to me tools here that feel worth exploring. Love the funny infographic defining each social net by how one eats bacon.

Ivo Nový's comment, September 23, 2012 5:57 AM
thats great.. I like it. Thank you Martin, i.
Philip Search's curator insight, November 12, 2013 9:18 AM

Social Media explained the #Hospitality way