Riffing Andrew Chen's Creating Social Products on ScentTrail Marketing | Social Marketing Revolution | Scoop.it

Andrew Chen's How to design successful social products with 3 habit-forming feedback loops is so important I'm riffing by paragraph over several nights.

This first post discuss the 3 core feedback loops social marketing is built upon:

A feedback loop that rewards content posters when they push new content into the network.
A feedback loop that rewards passive content consumers with relevant and valuable content.
* A feedback loop that rewards (and culls) connections within the network.