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Death of Social Business Exaggerated Or Right? ScentTrail Marketing

Death of Social Business Exaggerated Or Right? ScentTrail Marketing | Social Marketing Revolution | Scoop.it

Brian Solis is a great writer and even better thinker. In this post he argues C-level executives have all but killed the nascent social media revolution I agree and disagree with Brian and share experience of more than 30 years of working with and selling to the C-Suite almost exclusively (after selling bar soap and candy to Wegman's grocery store managers for a few years).

I changed my career by being intrigued enough by PCs that I purchased one with money I didn't have in 1984. That experience of seeing something so clearly has happened more than once now and the social media revolution Solis describes as hung up on a rock is one of those future visions.

Do I agree with Solis that our social media revolution hasn't met its promise and that many old school ways remain? Yes and no. I note, in the piece a few examples of the digital revolutions wrecking ball Actually the digital revolution turns out to be more water on stone erosion than wrecking ball and SMM looks much the same.

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4 Tips For 4Q Social Media Marketing Strategy via Atlantic BT

4 Tips For 4Q Social Media Marketing Strategy via Atlantic BT | Social Marketing Revolution | Scoop.it
Key ideas from Pivot's State of Social Media Study is worth revisiting before finalizing 4Q online marketing plans: Content over deals & when in doubt ASK.
Martin (Marty) Smith's insight:

4Q Is Here Now
Since many Internet marketing teams are putting finishing touches to their social media marketing plans for fourth quarter we looked back to the Pivot Team's Social Media Study for 4 tips to consider before putting your plans to bed.

1. Content Is More Important Than Deals.

2. Sales Matter, But Engagement Matters More.

3. Learn to Surf Social Media Marketing.

4. Social Media Marketing Should LISTEN more than TALK.


Hope these tips help you create record breaking social media marketing for 2013 and 1Q 2014.  

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