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If who you follow is a key to deriving value from your social networking activities (and it is!), the better you do it for your own purposes, the more you’ll benefit.
I've been involved ina few "Tweet Chats" and didn't really understand them. Great Curatti.com post here from fellow "editor of chaos" @AnastasiaAshman on the "inside baseball" knowledge needed to turn a "tweet chat" into an effective online marketing tool.
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