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The New Rules of Sales & Service - David Meerman Scott

The New Rules of Sales & Service - David Meerman Scott | Social Marketing Revolution | Scoop.it

Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.

Marty Note
David does it again. If you've read the #mustread New Rules of PR you know David Meerman Scott knows his stuff. He extends his "rules" to sales and service in this new book providing great insight on how to sell TODAY and why social media is about more than follows and Retweets. Great book and highly recommend just as New Rules of PR and NewsJacking are.

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Riffing Andrew Chen's Creating Social Products on ScentTrail Marketing

Riffing Andrew Chen's Creating Social Products on ScentTrail Marketing | Social Marketing Revolution | Scoop.it

Andrew Chen's How to design successful social products with 3 habit-forming feedback loops is so important I'm riffing by paragraph over several nights.


This first post discuss the 3 core feedback loops social marketing is built upon:

A feedback loop that rewards content posters when they push new content into the network.
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A feedback loop that rewards passive content consumers with relevant and valuable content.
* A feedback loop that rewards (and culls) connections within the network. 


 

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The Powerful Content Curation Tool You're Not Using via @jkennedy93

The Powerful Content Curation Tool You're Not Using via @jkennedy93 | Social Marketing Revolution | Scoop.it
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
Martin (Marty) Smith's insight:

Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.

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