Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.
David does it again. If you've read the #mustread New Rules of PR you know David Meerman Scott knows his stuff. He extends his "rules" to sales and service in this new book providing great insight on how to sell TODAY and why social media is about more than follows and Retweets. Great book and highly recommend just as New Rules of PR and NewsJacking are.