Most Read As Sign of the Times
Funny how what your readers read teaches two things. First your "most read" or viewed posts share what is happening in the world. Curagami's Top 5 Most Read posts in 2016 are about SEO, marketing, hacking and branding.
While the mix of subjects isn't a surprised, Curagami is a digital marketing company, the 80:20 Rule is. Scoop.it remains 2x as important in pure views as our blog. While that fact may distress some it pleases us.
Curation is what is next in content marketing. Soon no one will be able to afford to blog about untested or unknown result subjects. Risks of damage to existing benchmarks is simply too great to blog "at will" anymore.
We've seen predictions in Barabasi's book Linked: How Everything Is Connected To Everything Else come true. Linked is proving correct probably because Barabasi's predictions are based on his observations about how networks form and evolve.
The "Rich Get Richer" concept isn't new. Big brands have been exploiting "rich get richer" for decades. Walmart is built on the idea of a tiny advantage from massive scale is a big advantage and lots of money with Amazon their digital counterpart.
That Scoop.it creates greater reach than our blog is a truth many marketers will need to understand and adjust to. Scoop.it's power speaks to content curation's greater reach, efficiency, and lower costs. It is easier to create community when you listen and content curation is a form of "digital listening".
The rich getting richer is the mathematical destiny of networks. Our jobs, as digital marketers, is not to figure out how to be loved by more customers than Coca Cola but find ways to incorporate our customers better, learn faster, and do what is right, true, and honest for our brands.
Enlist 5 customers today in your movement and ask them to help. When they enlist 5 friends as them to help too and before you know it you aren't the only one reading a post, sharing a Scoop or reading a book. We are smarter together than alone...always.