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The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g
Quick what are the 4 Cs of Social Media Marketing? If you guessed:* Content. * Conversations.
You win a cookie. I would toss in another C - CONVERSION since good luck getting anyone to convert in the not to distant future if you aren't RICH in social media assets.
Awesome piece on Social Media
Are you sure you want to delete this scoop?
Hard to type as fast as Google Plus guru Mark Traphagen talks about G+, but tyring.
Find my LIVE BLOG of his Master Class on Google plus on ScentTrail Marketing: http://scenttrail.blogspot.com/2013/05/goolge-plus-lessons-with-mark-traphagen.html#.UYuxcYLueG8
Excerpted from article by Heidi Cohen published on Social Media Examiner:"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.#1: Determine What You Want Prospects to Do:Your call to action should encourage readers to engage with you further. Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.#2: Create a Great Hook:You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.#3: Motivate Prospects to Act:Remember, you want to give your readers a reason to act.Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.#4: Optimize Your Call to Action:Like other aspects of your content, formatting matters! Here are some points to consider.- Use a contextually relevant presentation;- Make your call to action stand out visually;- Qualify your offer;- Limit selection choices;- Place calls to action in multiple locations on your pages;- Keep calls to action above the fold;- Put call-to-action options in order of importance;- Include social sharing.#5: Maintain a Consistent Presentation on Landing Pages:This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.#6: Test to Maximize Results:Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.#7: Measure Results:How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:- Impressions;- Click-throughs;- Click-through rate; - Completions;- Completion rate..."Each step is analyzed with detailed information. Read full article here:http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/
No matter how GOOD your calls to action are they can always get better :).M
Your marketing goes nowhere without an effective call to action.
A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.
How much time do copywriters give to crafting the best CTAs? Great tips here to do better.
As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, So many people are open to like, share and comment for social issues
You can't TYPE a revolution. Revolutions require courage and bood.
Revolution Means Courage and Blood I love this post my friend Phil Buckley (@1918) shared because it speaks to my experience creating http://www.MartinsRide.com and http://www.CureCancerStarter.org . While I have NEVER been disappointed by the kindness of strangers, those willing to step up and really do SOMETHING valuable are rare. The removed "TV-Like" nature of social media, something I love, can create the appearance of revolution as nothing really changes. Could social media become a huge pacifier? Yes, but it can also help catch terrorists and create Arab springs. Ultimately tools are neutral it is what we do with them that mattes. The problem is their daily use isn't changing anything. The way we create change is to step up with courage and be willing to shed some blood. Revolutions are never bloodless or free. I'm all in. What about you? And YES I recognize that I am typing that statement into social media, but typing isn't the only thing my team is doing. What about yours?
Great and specific examples of Social Media ROI in this Infographic.
Great detailed camples of SMM ROI here.
Great examples of why time invested in social media is time well spent.
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
Love these 4 social media lessons:* Respond Immediately To Customer Concerns.* Use Technology So You CAN Respond 24/7/365.* Get Personal.
* Social Media for the Enterprise is as powerful as SMM.
Fast Company posted that Twitter will follow Facebook's lead and use the links you share and keywords you type to tighten their advertising sweater around you. Web 3.0 is going to be the intersection of predictive analytics with social shares so expect more of this kind of algorithmic tightening. Every now and again I try to toss in a search or a tweet that is totally rogue just to drive the profiling algorithms watching my every move a little crazy :).
Facebook's Graph Search has several uses, such as looking up restaurants in Tokyo that your friends like, or seeing photos that they've posted from San Francisco.
There Money In Facebook Graph SearchI sense there is money to be made with graph search. I haven't figured out exactly how to make money yet, but this infographic helps by clearly defining what Facebook Graphi Search is all about and how you can take advantage.
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, spo...
Disrupt To WinIf you are an Internet marketer who has believed and advocated content marketing for as long as I have (since 2002) there is good and bad news. Good news is everyone thinks content marketing is important now. Bad news is everyone thinks content marketing is important now. Why Your Internet Marketing Must Disrupt To Winhttp://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html
Teams I've managed have made over $30M online. How? By NOT doing what everyone else was doing the way everyone else was doing it. If you read this excellent Content Marketing Institute report as, "Time to change our content marketing approach," then you read it as I do. Anytime 45% of your peers are doing something you MUST do something else, something different and better. What?Sorry the answer to that question depends on your vertical so impossible to answer without you sharing your insights into how your ecosystem functions. Since it is a lousy thing to do to say, "You must be GREAT and Different," without sharing HOW I will be glad to help (for free as usual :). Descirbe your Internet marketing problem / opportunity, your major competitors and your ideas and I will take a look and do my quick 5 KPI thumbnail. Marty's 5 KPIsThese 5 Key Performance Inidcators tell me almost everything about a website:1. PageRank of homepage and 3 key pages.
2. # Inbound Links.
3. # Twitter Followers and Facebook Likes.
4. Pagespread - how many pages is Google indexing now?
5. Top 10 keywords bringing traffic now.
Use my work email: Martin.Smith(at)AtlanticBT.com or personal MartinSellingZoe(at)aol. Offer is only good until end of 2013 as I leave to work on http://www.CureCancerStarter.org full time next year.
Good idea when everyone is turning RIGHT to turn LEFT in this crazy Internet marketing business we've chosen. Fascinating report from a trusted source here (Content Marketing Institute).
I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):
8 Hours Curating4 Hours Bogging (writing)
4 Hours Listening (checking Topsy and quantifying results)
4 Hours Conversations (curating comments, commenting on others)
4 Hours Research, Planning, Analytics
4 Contignecy & Emergencies
4 Movements (i.e. "super campaigns")
8 Hours OPEN
I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements.
Learn how and why using Twitter can help you access tips and strategies from the leading experts in your field.
Interesting ways to use Pinterest at work.
Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.
Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.
“And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”
Great infographic on the "inside baseball" aspect of content marketing from a SEO's perspective.
Excellent Infographic and perspective on content marketing here from a knowledgeable SEO.
16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]
16% of all customer service inquiries come via social media. Is your company listening?
"51% trust on line customer forums more than an organization's website." One of the many reasons why companies should invest in social media.
Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty.
What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.
According to this post:
1 Facebook comment = 7 likes
1 Facebook share = 2 comments, 14 likes.
I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes.
When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...
Building vs. OperatingGreat SEOmoz post on how to build a content marketing machine, a machine we all need these days. One of my favorite posts on the How Tos of content marketing. Don't make any mistake either. Building and Operating at two very different things.
This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...
Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.
psychology of social networking.
Great stats here such as every minute there are 700,000 status updates and 500,000 tweets.
... and this is why businesses should not ignore social media in their marketing strategies.
An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in
Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule. Combine this graphic with the "when to post" graphic I just pinned to ScentTrail Social http://pinterest.com/pin/204139795581877124/ ScentTrail on Pinterest: http://pinterest.com/scenttrail/
How To Avoid Epic Customer Service Fails
Epic customer service fails in a time of connected social media are more costly to brands and companies than ever. One would think given the immense power any consumer has companies would make sure their customer service TALK and WALK match. Not so much as it turns out as this post on how my TV was stolen twice proves.
Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
The B2B Soical Embrace
I'm increasingly convinced the greatest ROI from social media marketing (SMM) will come at the enterprise level. When we use SMM for customer service, HR and business intelligence the ROI will fall like a neavy Texas spring rain. This infographic provides facts and figures to back up this belief.
Aktuelle Zahlen und Entwicklungen aus den USA, die sich mit der üblichen Verzögerung auf unseren Markt auswirken werden.
Are you struggling with how to effectively measure your return on investment for your social media campaigns? I will be addressing this issue in a future blog
There are more than 3 myths to SMM ROI as we all know. Most important is to KEEP AT IT. Social media is an "invest first" idea. I know there is substantial ROI, but investment and training is needed first.
add your insight...
A couple of weeks ago, Facebook announced a new feature called Graph Search.
Graph Search Is a Bear You Need To Wrestle & Here's How.
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.
The Relativity Of Everything Social media is the most relative of media. The more territory social media captures the more relative things become. Relative in the sense that it is impossible to really KNOW anything. There are simply too many variables now. Patterns that seem so convincing may be worth a double down, but those patterns may have so many interconnections you are betting on a horse you may never see or fully understand. This is NOT to say we can't trust or use our metrics as maps to help create greatness. It is to say that our zero sum habits, this OR that, need to be replaced with AND. This AND That are impacting our metrics and Internet marketing. Great infographic that speaks to the value of a single social signal.
Social Media Is My JOBAfter the Evolv study came out showing how social media addicts may be a company's best employees I realized Social Media, something I'd been feeling guilty about spending time doing, IS my job as Marketing Director for the web design and software development company Atlantic BT in Raleigh.
Find the Evolv study showing how your most social employees may be your most productive ones here: http://sco.lt/4qN6xd
Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links.
This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.
Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus
Social Dominance & New SEOI wrote Storytelling is the New SEO (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ) because we play for shares. If we play for shares some content, the content capable of generating shares, is more important than other content.
This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :). If that is the case, then the WAY we generate content needs to change. We need to CURATE more since our curation sends the "we are listening and care about someone's take other than our own" signal and because we can test with curation and then confirm with creation. Storytelling is the new SEO has almost 7,000 views so it struck a nerve. The nerve it struck is our attempts at understanding the new SEO, the more social SEO the SEO dominated by social signals.
future of SEO