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Rescooped by Courtney Livingston from Marketing Strategy and Business
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The No Hype Guide To Video Marketing on YouTube

The No Hype Guide To Video Marketing on YouTube | Social Media Marketing News from Courtney | Scoop.it

In order to create videos that are going to be worth your audience’s time, you (or a team) are going to need to have a solid handle on at least these 5 areas:

 

1) Storytelling/Writing - Without a basic understanding of how to tell a story, there is no way you’re going to make a video that’s worth watching.

 

2) Editing - Good video is more about what’s taken out than what’s left in.

 

3) Composition - The Rule of Thirds is the basic building block for video composition.


4) Networking - The best networking for showing off your videos happens in person.


5) A Basic Understanding of SEO - If your video is good, it’s going to convert. If it’s findable, that’s just icing on the cake.

 

 

 


Via Giuseppe Mauriello
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Rescooped by Courtney Livingston from Curate your personal learning environment
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Capture, Annotate and Organize Content Into Collages, Books or Flows with Surfmark

Capture, Annotate and Organize Content Into Collages, Books or Flows with Surfmark | Social Media Marketing News from Courtney | Scoop.it

Robin Good: Surfmark is a new content curation service introducing some innovative and forward-looking features.

 

Surfmark in fact provides not only standard capabilities to easily capture, collect and organize content from any web page, but it adds intelligently alternative display formats to allow the exploration of such collections in multiple ways.

 

Another key innovative feature of Surfmark is its ability to generate bibliographies and summaries of content collections.

 

Surfmark allows social collaborative curation, history of all edits made, and the ability to share publicly or keep a collection private.

 

Collections can be downloaded in PDF or text formats and all pages saved in a collection are fully preserved with all the formatting and links intact so that you can refer back to exactly what you saw. 

 

Free to use. 

 

FAQ: http://blog.surfmark.net/surfmark-help/ ;

 

Try out and more info: http://www.surfmark.com/ ;

 

(thanks to Ana Cristina Pratas for discovering this) 


Via Robin Good, RIVKI GADOT
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Beth Kanter's comment, April 26, 2012 11:49 AM
Could be so useful for research for curriculum development
Rescooped by Courtney Livingston from Curate your personal learning environment
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Readlists Is Web App To Curate Great Resources And Articles Into An eBook

Readlists Is Web App To Curate Great Resources And Articles Into An eBook | Social Media Marketing News from Courtney | Scoop.it

Robin Good: Readlists is a simple web app which allows you to easily create curated lists of web resources, articles and links and bundle them to a downloadable eBook.

"A Readlist is a group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone."

 

To create a "Readlist" you simply click on the Create a Readlist button and add one url at a time. The system gently grabs metadata info like title and author and elegatly lays it out in an ebook formatted reading index ready to be published.

 

The service is free to use.

 

Try it out now: http://readlists.com

 


Via Robin Good, Giuseppe Mauriello, Ilya Levin, RIVKI GADOT
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Ken Morrison's comment, May 27, 2012 1:39 AM
Thank you. THis was helpful. I really enjoyed the great commencement speech one!
Ken
Jeff Domansky's curator insight, June 29, 2013 9:53 PM

Create an e-book from your reading list. Very cool!

Elsie Whitelock's curator insight, June 30, 2013 10:13 AM

now this looks interestingeading .. I just started using my Andoid tablet for eBook reading rather than physical books ..

Rescooped by Courtney Livingston from Curate your personal learning environment
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Digital Curation: A Comprehensive Resource Guide

Digital Curation: A Comprehensive Resource Guide | Social Media Marketing News from Courtney | Scoop.it

Robin Good: Excellent guide to digital curation resources by Charles W. Bailey, Jr.. It includes alphabetically organized lists of digital-curation related resources from academic programs to file formats, guidelines, organizations, blogs, and a very rich list of digital curation software tools.  

 

From the site: "This resource guide presents selected English-language websites and documents that are useful in understanding and conducting digital curation. It is also available as an EPUB file (see How to Read EPUB Files)."

 

Excellent. 9/10

 

Full guide: http://digital-scholarship.org/dcrg/dcrg.htm

 

(Image credit: GroupPartners)


Via Robin Good, RPattinson-Daily, Paul Rawlinson, catspyjamasnz, Dennis T OConnor, RIVKI GADOT
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slararos's comment, October 25, 2012 3:45 AM
Thanks!
Duan van der Westhuizen's curator insight, February 20, 2013 6:13 AM

Learn all about curation here

Rescooped by Courtney Livingston from Social Media Measurement, Analytics & ROI
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24 Must-Have Social Media Marketing Tools | Social Media Examiner

24 Must-Have Social Media Marketing Tools  | Social Media Examiner | Social Media Marketing News from Courtney | Scoop.it
A couple of junk items (Instagram, FB Pages Manager), but the rest are solid. Apps I use daily or weekly.
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Collect, Organize And Share Your Content With New Curation Tool: Keemix Is Now In Beta

Collect, Organize And Share Your Content With New Curation Tool: Keemix Is Now In Beta | Social Media Marketing News from Courtney | Scoop.it
From official website:

"Keemix allows you to gather loved content from the web, mix it into your own custom-designed pages, and share it to inspire your friends and colleagues.

Keemix makes curation fun and accessible to everybody.

 

***Gather content on the fly: just click on the bookmarklet, select the object you want to mix, add your thoughts and voila!

 

***Mix content into your own tailor-made magazines: become an editor-in-chief ! For each of your passions, create a dedicated page, design it as you want and showcase your favorite topics with editorialized content.

 

***Inspire your readers: mixes can be private or public, and administrated individually or collaboratively. Keemix is tightly integrated with all major social networks and broadcasts your content through feeds or newsletters."

 

From blog post:

 

Here are some features:

- All pages are now public, publishers can share their mixes with anybody;

- A brand new homepage displaying featured mixes and mixersCollaboration!

- You can now add publishers to a mix and collaborate. You can even create private mixes to collaborate with friends/coworkers/teams..;

- Edit your mix design and layout;

- Receive notifications by mail;

- “Vanity URLs”. Get your own profile URL;

- New types of objects : we added a bunch of new supported platforms, and even new objects. For example, you can now capture any embed from soundcloud.com..."

 

Try out it here: http://keemix.com

 

Read blog post here: http://blog.keemix.com/news/its-alive-keemix-is-now-in-beta


Via Giuseppe Mauriello, RIVKI GADOT
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Vladimir Vasquez's comment, May 13, 2012 3:06 AM
Do you guys happen to have a beta code? ;D
Giuseppe Mauriello's comment, May 13, 2012 3:11 AM
@Vladimir...I requested invitation about one month ago. I received direct email some days ago, with url to sign up. Sorry.
Vladimir Vasquez's comment, May 13, 2012 3:15 AM
Ok Thanks.
I had to ask ;)
Rescooped by Courtney Livingston from Curate your personal learning environment
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Curation Tools to Help - Pull, Repurpose & Publish Content that Creates Results

Curation Tools to Help - Pull, Repurpose & Publish Content that Creates Results | Social Media Marketing News from Courtney | Scoop.it

I selected this piece by my fellow curator Therese Torris because she has done research on curation tools.  If you're new at curation or need a refresher, you may find something useful here.

 

Here are some insights and  findings:

 

**Content curation does help content discovery.

 

**Numerous reports show that social content curation à la Pinterest brings traffic to brand sites.

 

**Curated content embeds brand content into a rich inbound context of external content.

 

Social content curation fosters customer engagement.

 

****Consumers who curate a brand’s content not only send it traffic, they also bring to the brand and its product a much needed validation.

 

Consumer-oriented social curation tools like Pinterest, tumblr, Trap.it or Bundlr are designed to be easy-to-use social content networks.

 

**They offer a widget or bookmarklet that users can add to their browser to “clip” individual pieces of content and much more......

 

**Corporate curation tools help create a competitive advantage.

 

**In addition to public social curation platforms, brands should use:

 

scoop.it or corporate collaborative content curation tools like Curata, CurationSoft or Zemanta to listen to their market, optimize their content and collaborate on their content strategy.

 

** content curation is no panacea for failing content creation. Curated content supplements original brand content, it cannot replace it.

 

**If a brand has no story to tell, no original content, no topics to share with its audience and no Social Media strategy, content curation will only increase the overall online noise level

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Thank you Marty Smith for your comments on the original piece.

 

There are more tools in this article to help you find which one works best for you.

 

Read full article here: [http://bit.ly/MYWZYr]


Via Martin (Marty) Smith, janlgordon, RIVKI GADOT
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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | Social Media Marketing News from Courtney | Scoop.it

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

 

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PlasmaBorneElectric's comment, February 21, 2013 10:02 AM
It seems ironic. While social media wants users to put their whole lives online the social media networks themselves seek privacy. That should be some useful insight to Internet Users. imho