Spark up Your Social Media Marketing!
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The Complete Guide To Hashtag Etiquette [INFOGRAPHIC] - AllTwitter

The Complete Guide To Hashtag Etiquette [INFOGRAPHIC] - AllTwitter | Spark up Your Social Media Marketing! | Scoop.it
The Complete Guide To Hashtag Etiquette [INFOGRAPHIC]

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Debra Askanase's curator insight, July 15, 2013 11:46 AM

Some basic hashtag etiquette tips for creating them and using them.

Debra Askanase's curator insight, July 15, 2013 11:47 AM

Some basic hashtage etiquette practices for creating and using hashtags

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Make March a Social Marketing Success with These Five Tips

Make March a Social Marketing Success with These Five Tips | Spark up Your Social Media Marketing! | Scoop.it
Too busy to do your social media marketing homework?
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Rescooped by Julie Welles from Pinterest & Instagram for Nonprofits
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20 Ways to Get More Pinterest Followers - Part I

20 Ways to Get More Pinterest Followers - Part I | Spark up Your Social Media Marketing! | Scoop.it
Would you like to have more Pinterest followers? You will find 20 useful tips on getting more Pinterest followers in this two part infographic series. Part 1...

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LinkedIn Rolls Out Address Book and Calendar Management App | SocialTimes

LinkedIn Rolls Out Address Book and Calendar Management App | SocialTimes | Spark up Your Social Media Marketing! | Scoop.it
LinkedIn today launched a feature that imports a user's email interactions and calendars and syncs them with his or her LinkedIn contacts.

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7 tips for email marketing to mobile audiences | Articles | Home

7 tips for email marketing to mobile audiences | Articles | Home | Spark up Your Social Media Marketing! | Scoop.it
The rules for sending emails to people using mobile devices are different from those accessing them on desktop computers.
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3 Smashing Social Media Cheat Sheets

3 Smashing Social Media Cheat Sheets | Spark up Your Social Media Marketing! | Scoop.it
  Social media cheat sheets in the form of infographics are a great way to quickly learn more about any social network. You can find a cheat sheet on any site - Facebook, Twitter, Pinterest, G...
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How to Boost Engagement on Your LinkedIn Company Page | Social Media Examiner

How to Boost Engagement on Your LinkedIn Company Page | Social Media Examiner | Spark up Your Social Media Marketing! | Scoop.it
LinkedIn Company Page: Learn how to have an active presence and increase engagement with your LinkedIn followers.

 

Summarized...

 

Here are five simple ways to boost engagement with your LinkedIn followers.

#1: Leverage LinkedIn Groups to Find Engaging Content for Company Followers

#2: Post Status Updates Often (Especially Every Morning)

#3: Add Pictures, Files, Questions, Links and Contests in Status Updates

#4: Promote Your LinkedIn Company Page Badge and Product Recommendations on Your Website

#5: Use LinkedIn Recommendation Ads


Via marketingIO
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marketingIO's curator insight, April 18, 2013 8:42 AM

These are great tips to improve your Company's LinkedIn presence. You'll want to click through for the deeper description and examples.


  • See the article at www.socialmediaexaminer.com
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Ana Quillinan's curator insight, April 29, 2013 12:23 PM

There's no better resource to know who you know (or should know) and what you should know about a company than LinkedIn's Company profiles. With LinkedIn continuously improving the functionality, it's no wonder 50% of people say they are more likely to buy form a brand they engage with on LinkedIn. It's critical that companies pay attention and adapt to the passive potential clients or customers that are searching for them on LinkedIn. Huge missed opportunities if they've not been at least personalized their profile and instructed employees to associate with their account - especially senior management. Plus, imagine the simplicity of having the company initiate a social good or trend-watch post that engages their followers -- and gets SHARED by all their client-facing employees as a matter of course.

Rescooped by Julie Welles from Marketing Strategy and Business
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9 Ways to Become a Better Facebook Community Manager | Social Media Examiner

9 Ways to Become a Better Facebook Community Manager | Social Media Examiner | Spark up Your Social Media Marketing! | Scoop.it

Here are 9 tips you need to create a thriving Facebook community and improve your Facebook marketing.

Excerpted from article:

" #1: Know Your Voice.
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

#2: Have Access to Visuals.
Even if your business isn’t visual, make a plan for how you will add images to your posts. You can use things like:
- A screenshot of something you’re demonstrating
- An interesting photo with a quote about your niche
- An infographic with statistics about your niche
- Behind-the-scenes photos from your company events.

#3: Know the Rules.
As a community manager, make sure you know Facebook’s policies. Pages can be shut down without warning for violating these policies. Usually it’s very difficult to get your Page restored.

#4: Know the Industry.
If you are managing a Page for someone else, you need to know the industry so you can speak the lingo.

#5: Recognize Members.
A community manager needs to recognize contributors and members and get to know them. If you have a physical location, you can take pictures of your community members and recognize them on your Facebook Page.

#6: Answer Questions Quickly.
Promptly respond to posts or questions on your Page to create strong bonds with your community. Even if you don’t know the answer, let them know that you will get back to them. Or point them to a useful resource is another good option.

#7: Stay on Top of Changes.
Facebook changes a lot! There are changes to their official policies and in how things are working at any given moment. Make sure you keep track of Facebook’s official changes by following the Newsroom and the Facebook Marketing Page.

#8: Respond Calmly to Negative Posts.
If you get some angry posts for whatever reason on your Page, think before you fire off an angry response. Respond quickly (even if it’s to say we’ll get back to you), but don’t respond in the heat of the moment when you might feel like “telling them off.”

#9: Have Fun.
Find some ways to have fun with your community. Have a Facebook “live Q&A chat” time, do a Livestream or even (gasp) go over to a Google+ Hangout..."

Read full original article here:
http://www.socialmediaexaminer.com/9-ways-to-become-a-better-facebook-community-manager/

 


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Lynn O'Connell for O'Connell Meier's curator insight, April 28, 2013 11:28 PM

#5 and #8 are very important. You need to recognize and encourage your top fans. Which is the same reason that #8 is so critical. Don't delete or squash critical posts in a kneejerk fashion -- nothing will kill a community faster than people feeling that their opinions are not heard.

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64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | Spark up Your Social Media Marketing! | Scoop.it

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.


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Marc Kneepkens's curator insight, July 15, 2013 10:28 AM

Pinterest for Business? Certainly worth looking into.



Get your Free Business Plan Template here: http://www.business-funding-insider.com/free-business-plan-template.html

"MobileMary" Barnett's curator insight, July 16, 2013 12:12 AM

My friend, Kathy Stover, is an expert at Pinterest...the fastest growing SOCIAL/MOBILE App today! Can't wait to share our So/Mo Webinar with the world, so you can be more Brilliant and more Profitable!! 

Brian Hendricks's curator insight, July 16, 2013 2:47 PM

I just started using PinInterest last year, but haven't really "dug in" so to speak.  These look like really good suggestions for using this new social media app!

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SOCIAL MEDIA ADVERTISING : Inside The Massive Rise , And Why It Will ... - Business Insider

Business Insider Australia
SOCIAL MEDIA ADVERTISING : Inside The Massive Rise , And Why It Will ...
Business Insider
The media constellation has become increasingly fractured.
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14 Reasons Why Social Media Happened | Jeffbullas's Blog

14 Reasons Why Social Media Happened | Jeffbullas's Blog | Spark up Your Social Media Marketing! | Scoop.it
I recently was thinking.. which can be a dangerous thing and I found myself asking the question "how did  social media happen?" and how did it evolve from the primordial web soup?
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Top 50 B2B Marketing Influencers On Twitter | B2B Marketing Insider

Top 50 B2B Marketing Influencers On Twitter | B2B Marketing Insider | Spark up Your Social Media Marketing! | Scoop.it
Who are the biggest B2B Marketing Influencers? In this list, I make my best attempt at identifying the top 50 twitter accounts you should follow...
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Are the challenges facing nonprofits driving people away from the sector?

Are the challenges facing nonprofits driving people away from the sector? | Spark up Your Social Media Marketing! | Scoop.it
There has been a lot of talk lately about the organizational challenges of nonprofits, especially around the TED Talk of Dan Pallotta. Nate St. Pierre, a web marketer and consultant,... (Are the challenges facing nonprofits driving people away?
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LinkedIn Endorsements and Why they are Important

LinkedIn Endorsements and Why they are Important | Spark up Your Social Media Marketing! | Scoop.it
So what are LinkedIn endorsements? On your LinkedIn profile, you'll need to complete a section that is titled Skills & Expertise.
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Technology Innovation Leadership

Technology Innovation Leadership | Spark up Your Social Media Marketing! | Scoop.it
Take client leadership for teams of scientist doing disruptive, open innovation consulting for Fortune 100 clients.  Lead teams that include progressive client R&D groups disruptive technology studios, pushing the envelope to reframe problems,...
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Top 3 Mistakes B2B Companies Need to Avoid in Social Media Marketing

Top 3 Mistakes B2B Companies Need to Avoid in Social Media Marketing | Spark up Your Social Media Marketing! | Scoop.it
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Twitter introduces Keyword Targeting

Twitter introduces Keyword Targeting | Spark up Your Social Media Marketing! | Scoop.it

Twitter has introduced keyword targeting for advertising, meaning that users may see Promoted Tweets based on stuff they have tweeted about or engaged with.

 

The enhancement lets advertisers base their messaging on users' stated interests rather than demographic or geographic information.

 

However, Twitter says that the change won't result in more ads in users' timelines.


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There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC]

There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC] | Spark up Your Social Media Marketing! | Scoop.it
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Sheila Vargas Corrêa's comment, August 10, 2013 2:35 AM
Wow really cool insight about the diverse audience and personalities in the social media world. Considering myself as the Denier and the Dippers, it depends how I am feeling :)
Martin K.J. Waiguny's comment, August 19, 2013 6:52 PM
Out of occupation obviously Ultra. Nice finding!
Kay'Gee Rox's comment, August 21, 2013 7:53 AM
hehehe i'm an Ultra! "Happily admit obssession" lol