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How to Measure Social Media Marketing Performance

How to Measure Social Media Marketing Performance | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

As a social media consultant, We help businesses with all kinds of issues related to social media. Since this gives me an opportunity to see how different businesses are approaching their social efforts, I’m able to notice trends across multiple industries and organization sizes. One issue I commonly see is businesses struggle to measure how well their social media efforts are performing.

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How Google's Possum Update May Affect Your Local SEO Strategy

How Google's Possum Update May Affect Your Local SEO Strategy | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

One of the reasons that search engine optimization and especially local SEO can be so challenging for business owners is Google’s always making changes to how they rank websites. On top of changes to their ranking algorithm, Google regularly experiments with different design elements that affect the visibility of how many unpaid listings actually show up on results pages.

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The 10 Best Social Media Marketing Campaigns of 2016 So Far

Marketers dream of creating and implementing the greatest buzz-building marketing campaign on social media, and the first half of 2016 has revealed no shortage of companies striving towards this ambitious goal with both traditional and new tactics to get people talking about their brands on social media.

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Prepping SEO for 2017: it’s all about the ROI

Prepping SEO for 2017: it’s all about the ROI | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year.
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What Does a Social Media Community Manager Do?

What Does a Social Media Community Manager Do? | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

Here are top 5 common tasks for best social media community manager:

1. Creating content

2. Market analysis

3. Stay on top of the news

4. Providing customer service

5. Social Manager Facilitates Opportunities

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Why Your Company Needs a Social Media Policy

Why Your Company Needs a Social Media Policy | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

One of the best ways for companies to get more out of their social media efforts is to get their employees involved. Not only does including employees in social media make it easier to consistently produce content, but having multiple perspectives is interesting for customers and other individuals who follow or encounter your company on social media.

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Understanding How Google’s RankBrain Algorithm Affects Your SEO Strategy

Understanding How Google’s RankBrain Algorithm Affects Your SEO Strategy | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

RankBrain is a machine-learning artificial intelligence system that Google is now using to help sort through its search results. What makes machine-learning a form of AI is it allows a computer to teach itself how to do something based on large set of data.

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Key SEO Tips to Improve Your Rankings in 2016

Key SEO Tips to Improve Your Rankings in 2016 | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
If you want to improve the SEO rankings for your business website but aren’t sure where to focus your efforts, we want to highlight a few of the strategies that are most effective in 2016:
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A list of Content Marketing Agencies in Ohio

A list of Content Marketing Agencies in Ohio | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
This post focuses on the market we know best: Ohio. While we do know some of these agencies through relationships and brief encounters, we came up with this list primarily through online research.
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5 Secret Marketing Strategies for Google Plus to Increase Engagement

5 Secret Marketing Strategies for Google Plus to Increase Engagement | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
Once you claim your Google Plus Authorship and start seeing some of the results it can generate, you may decide that you want to get even more serious about content marketing. If that’s the case, there are actually quite a few ways that you can use the Google Plus platform to make your content marketing efforts even more effective.
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Tips for Getting Your Content the Attention It Deserves

Tips for Getting Your Content the Attention It Deserves | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
If you’ve spent any amount of time reading about social media marketing, you’ve probably come across the phrase “content is king.” While we fully agree with that statement, it’s important to understand that there is a big caveat. Far too many businesses are under the assumption that if they create a great piece of content and then put it out into the world, it will perform great. The reason things simply don’t work that way is because there are so many businesses and other channels competing for people’s attention when they’re online. Since there’s a lot of noise on the Internet, content that isn’t promoted will end up drowning. So if you’re investing time in creating awesome content, it’s important to put the right promotional efforts behind it as well.
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SEO Game Changer: Twitter and Google Finally Agree to a Search Deal

SEO Game Changer: Twitter and Google Finally Agree to a Search Deal | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a le

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Sargam's curator insight, March 31, 2015 3:52 AM

The influence of Social Media on the entire Internet just got more powerful!

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Infographic - 10 Content Writing Ideas That Can't Miss

Infographic - 10 Content Writing Ideas That Can't Miss | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
Having trouble finding something to write about? If so, checkout this Infographic giving you 10 great content writing ideas.
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The 4 Best Social Media Marketing Tactics Businesses Need to Know for 2017

The 4 Best Social Media Marketing Tactics Businesses Need to Know for 2017 | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

If you’re committed to finding success with social media marketing but aren’t sure where to focus your attention, we’ve put together the top four tactics that will help you thrive throughout 2017:

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How to Make SEO and UX Design a Winning Combination

How to Make SEO and UX Design a Winning Combination | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

The goal of search engine optimization is to bring targeted visitors to your website. When SEO is done correctly, your website will rank at the top of Google for a variety of highly relevant searches. However, it’s important to understand that SEO is just part of the equation for online business success. Once those targeted visitors arrive, they need to have a great experience on your website. If your SEO is strong but your focus on user experience is weak, the traffic you work so hard to attract is going to leave your site and never return.

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Having a Mobile Friendly Website is No Longer Optional – It’s a MUST

Having a Mobile Friendly Website is No Longer Optional – It’s a MUST | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

Although the iPhone was far from being the first mobile device, it did change the mobile landscape forever. Prior to the iPhone, using the Internet away from a desktop or laptop was limited to watered-down webpages that rendered as text. But because the iPhone included a full online browsing experience through Safari, it kicked off an explosion in the mobile web.

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5 Killer Content Marketing Strategies That Engage Mobile Readers

5 Killer Content Marketing Strategies That Engage Mobile Readers | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
To ensure that the hard work put into producing content doesn’t go to waste because someone wants to look at it on a smaller screen, here are the top content marketing strategies I’ve found for engaging mobile readers:
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LinkedIn Features You Probably Didn’t Know Existed

LinkedIn Features You Probably Didn’t Know Existed | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

Whether you’re interested in finding new leads, networking or simply want to learn new strategies that you can apply to your business, LinkedIn is the place to go.

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The Ultimate Guide to Social Proof: Why Social Proof Matters

The Ultimate Guide to Social Proof: Why Social Proof Matters | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

Since people need a way to filter information wheat from chaff, one of the ways they accomplish that is by looking for social proof. Because social proof can directly impact how people view what you’re communicating and selling online, we’re going to look at exactly what social proof is, along with how you can get creative with using social proof:

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The 10 greatest social media advertising tips for content marketers

The 10 greatest social media advertising tips for content marketers | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.
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How to Create A Successful Franchise Marketing Strategy That Wins Customers

How to Create A Successful Franchise Marketing Strategy That Wins Customers | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
If you understand why marketing is so important for a franchise but aren’t sure how to get started, keep reading to find out what goes into crafting a highly effective marketing strategy:
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The 2016 Local SEO Checklist That Can Help Your Business to Grow Online

The 2016 Local SEO Checklist That Can Help Your Business to Grow Online | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
Local SEO has gone through a lot of changes over the last few years. As Google has continued to test different approaches to local search results, countless business owners have been left wondering what they need to do for their website to show up higher in Google.

Based on the latest factors that Google is placing the most weight on, here are the most important elements of local SEO for small business in 2016:
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10 Predictions for 2016 in SEO & Web Marketing

10 Predictions for 2016 in SEO & Web Marketing | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

It's that magical time where, once again, I examine my predictions for the year that's just ended, and make new ones for the one ahead.

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SEO Topics You Need to Care About in 2016

SEO Topics You Need to Care About in 2016 | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it
What you will find are some suggestions based on the very dynamic nature of search engine optimization(SEO). So with that in mind, here’s the direction this strategy will continue moving over the course of this year(2016):
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Learn Why Businesses Should Be Using Periscope

Learn Why Businesses Should Be Using Periscope | Social Media, Web Marketing, Blogging & Search Engines | Scoop.it

Since Periscope is still new but growing very fast, it’s the perfect time for businesses to start establishing a strong presence on it. Just as businesses that were early adopters of Facebook and Twitter are still reaping those benefits today, getting the jump on mass Periscope adoption is the perfect way to open up a new audience for your business.

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