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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Social Media Marketing Know-How | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?


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Social Media Marketing Know-How
The new buzzword is Social Media Marketing. But how to go about it? A place for small businesses to read all about Social Media Marketing.
Curated by Hannah Kramer
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5 ways to build a strong online reputation - L.A. Biz

5 ways to build a strong online reputation - L.A. Biz | Social Media Marketing Know-How | Scoop.it
A successful business owner shares personal techniques for leveraging a company's brand and the marketing used online.
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The Most Important Elements of an Email Campaign

The Most Important Elements of an Email Campaign | Social Media Marketing Know-How | Scoop.it
Email Marketing - Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.

Via Kamal Bennani
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Why SEO Is All About Having Good Content

Why SEO Is All About Having Good Content | Social Media Marketing Know-How | Scoop.it
Content is the new SEO. We said it, numerous other top sources (like Huffington Post and Neil Patel of Quick Sprout) have said it, and now Rand Fishkin of Moz is talking about it in his latest…

Via Antonino Militello
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Lori Wilk's curator insight, January 14, 8:43 AM

When people receive  #benefits from  #reading your #content they not only appreciate it, they tend to #share it. #Business  #results are not Instant. #Recognition builds over time.#participate ,#Share,#Curate and #Create  Most importantly Get in the Game and Participate with others who also are taking steps to achieve success and #Results. Do your part , get off the sidelines and into the #game.#Share content to help other #entrepeneurs, #Executives and #leaders and yourself today. The #SEO results will happen.You will improve your #SearchEngineRankings. #Hashtags are going to continue to be popular this year and are being used on more #socialmedia #socialnetworking sites than just two years ago.#TFS #BYL 

Deanna Dahlsad's curator insight, January 14, 5:34 PM

See also: Your Best Tool For SEO (Or, Why Search Engines Are Your Friends)

Chuck Taylor's curator insight, January 15, 12:42 PM

Content seems to be the theme for 2015

 

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10 Statistics on Top Digital Marketing Strategies for 2015

10 Statistics on Top Digital Marketing Strategies for 2015 | Social Media Marketing Know-How | Scoop.it
Digital marketing is a bit like dropping bread crumbs for your buyers to find and follow, ultimately leading to your company’s products and services. But, unlike a straightforward road, digital cha…

Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, January 5, 7:56 AM

Digital marketing, content creation, new age or traditional advertising, web traffic...oh my! What should a company do in 2015? Here are 10 strategies to consider right out the gate! Happy New Year...

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Social Media New Year's Resolutions [Infographic] - Business 2 Community

Social Media New Year's Resolutions [Infographic] - Business 2 Community | Social Media Marketing Know-How | Scoop.it
With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a…
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The biggest corporate social media blunders of 2014 - Telegraph.co.uk

The biggest corporate social media blunders of 2014 - Telegraph.co.uk | Social Media Marketing Know-How | Scoop.it
Social media can make or break a brand's reputation. Here are last year's howlers
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2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC]

2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC] | Social Media Marketing Know-How | Scoop.it
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective.

Via Don Dea
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Don Dea's curator insight, January 5, 12:34 AM
Brands Will Become Publishers

Brand publishing is the new content marketing. It's more authentic, it's more transparent and it keeps consumers engaged for longer periods of time by building relationships. And, unlike content marketing, brand publishing requires a little more tending to. Foolishly, some marketers believe content marketing exists solely to sell a product. AdWeek insists that all content exists to tell a story, no matter the platform—from tweet or blog post. So, 2014s content marketers will evolve into content publishers in 2015.

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15 mobile trends to watch in 2015

15 mobile trends to watch in 2015 | Social Media Marketing Know-How | Scoop.it
We asked experts in the mobile tech world to weigh in.

Via Kamal Bennani
Hannah Kramer's insight:

Have you gone mobile yet? http://attractionmarketing.realstew.com

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Jussara NUNES's curator insight, January 6, 4:42 AM
Ready to follow
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Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.
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3 big Facebook changes coming in 2015 - Komando

3 big Facebook changes coming in 2015 - Komando | Social Media Marketing Know-How | Scoop.it
Do you promote your business on Facebook? Get ready for big changes coming to Facebook in 2015....
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The 'Social Media Phase Of The Internet' Is Over

The 'Social Media Phase Of The Internet' Is Over | Social Media Marketing Know-How | Scoop.it
Fred Wilson says “the social media phase of the Internet ended” in 2014.
Hannah Kramer's insight:

Do you agree?

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Here Is The Facebook Scam That Could Cost You Thousands Of Dollars (Photos)

Here Is The Facebook Scam That Could Cost You Thousands Of Dollars (Photos) | Social Media Marketing Know-How | Scoop.it
“It came from a friend…”
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Integrate Social Media With Print Advertising to Boost Your Marketing

Integrate Social Media With Print Advertising to Boost Your Marketing | Social Media Marketing Know-How | Scoop.it
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
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5 Social Media Businesses Trends You Need to Know For 2015 | Ryan Holmes | LinkedIn

5 Social Media Businesses Trends You Need to Know For 2015 | Ryan Holmes | LinkedIn | Social Media Marketing Know-How | Scoop.it
5 Social Media Businesses Trends You Need to Know For 2015 http://t.co/gRWTps5deE
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Rescooped by Hannah Kramer from Social Media, SEO, Mobile, Digital Marketing
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Content Marketing Without Marketing Is Just Content

Content Marketing Without Marketing Is Just Content | Social Media Marketing Know-How | Scoop.it
Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. How can...

Via Kamal Bennani
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Rescooped by Hannah Kramer from Social Media, SEO, Mobile, Digital Marketing
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Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers - Search Engine Journal

Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers - Search Engine Journal | Social Media Marketing Know-How | Scoop.it
Google released a list of the top 3 tech trends marketers should watch in 2015, which are predictions based on information about consumer intentions gather

Via Kamal Bennani
Hannah Kramer's insight:

Has your marketing gone mobile yet? http://attractionmarketing.realstew.com

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Momentum Factor's curator insight, January 6, 11:49 AM

Faster, more personalized and bio-connected is what Google predicts the top tech trends will be for the coming year... How do you think this will affect your marketing efforts?

Pamphyl Kapaya Pambi's curator insight, January 6, 4:10 PM

Google's Top tech Trends, what does it mean to  digital marketers?

Caroline.van Til's curator insight, January 6, 8:25 PM

Some really interesting tech trends for 2015 that are worth thinking about with regards to your business this year. How might these trends blend in to your business strategy for 2015? 

Visit us at www.ideasworthpursuing.com


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Why CMOs Need To Adopt A New Marketing Ecosystem - Forbes

Why CMOs Need To Adopt A New Marketing Ecosystem - Forbes | Social Media Marketing Know-How | Scoop.it
Clever marketing is no longer the key to your customers' affection -- in fact, it may alienate them.
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Social Media Marketing Tactics to Substantially Boost Engagement

Social Media Marketing Tactics to Substantially Boost Engagement | Social Media Marketing Know-How | Scoop.it
Blog post at Rebekah Radice, Social Media Strategy : It's no secret that the right social media marketing tactics can make a significant difference for your business.

So why is it that a va[..]
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Report: Email Beats Internet & Social Media As The Most Important Tool For Workers

Report: Email Beats Internet & Social Media As The Most Important Tool For Workers | Social Media Marketing Know-How | Scoop.it
While new technologies have emerged in the workplace, none have figured out how to top good ol' email in the 'importance' department.

Via iNeoMarketing
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Patrick Cox's curator insight, January 6, 11:30 PM

Another post on the importance of quality email marketing. It's here to stay so learn how to use it.

Russell R. Roberts, Jr.'s curator insight, January 6, 11:41 PM

Fascinating article on how email trumps the internet and social media as the most important tool for workers.  In some ways, email is more private and therefore, a bit more secure than a public social site where all of your personal data can be easily exposed.  For me, email remains the main way I reach my blog followers.  A good email list is invaluable for small businesses and personal blogs.  You can control exposure to data a bit more successfully when you address your concerns to a limited amount of people.  I find social networks valuable, too.  But I prefer email because I can more accurately control who gets my correspondence.  Your mileage may vary.  Aloha, Russ.

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5 Social Media Marketing Trends for 2015 [INFOGRAPHIC] - AllTwitter

5 Social Media Marketing Trends for 2015 [INFOGRAPHIC] - AllTwitter | Social Media Marketing Know-How | Scoop.it
5 Social Media Marketing Trends for 2015 [INFOGRAPHIC]

Via Brian Yanish - MarketingHits.com, Pantelis Chiotellis
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Bryenn Lopez-Bierwirth's curator insight, January 2, 2:56 AM

The trends of social media in 2014 will transcend that in 2015. Make sure that you're up-to-date and not out-of-date on your social media campaigns. 

 

Here are the trends and data to show how engagement is shifting and users preferences are changing. 

Marco Favero's curator insight, January 4, 9:23 AM

aggiungi la tua intuizione ...

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Here's a Timeline of Brands Scoring Big in Social Media in 2014

Here's a Timeline of Brands Scoring Big in Social Media in 2014 | Social Media Marketing Know-How | Scoop.it
It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's scored goals aplenty last summer.

Via Kamal Bennani
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Amplify Your Social Media Marketing With Paid Advertisements - Business 2 Community

Amplify Your Social Media Marketing With Paid Advertisements - Business 2 Community | Social Media Marketing Know-How | Scoop.it
So you have an amazing story to tell, but you have no idea how to get the word out. Do you write about it in your blog? Do you share the news on social media? Or both?
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5 trends that could change how businesses use social media in 2015 - Fortune

5 trends that could change how businesses use social media in 2015 - Fortune | Social Media Marketing Know-How | Scoop.it
Staying relevant on Facebook could cost companies more and executives will be better positioned to tell if Tweets actually produce sales, says Hootsuite CEO Ryan Holmes.
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How to Create a Viral Launch Page

How to Create a Viral Launch Page | Social Media Marketing Know-How | Scoop.it
What does it take for a new launch page to go viral? Read this post to understand the basics of building virality and the ingredients for success.
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28 Social Media Marketing Predictions for 2015 From the Pros

28 Social Media Marketing Predictions for 2015 From the Pros | Social Media Marketing Know-How | Scoop.it
Are you wondering what 2015 might look like for social media marketing? If the changes in 2014 are an indicator, there will be a lot more changes in 2015. To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros. Here's what they had to…
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