Social Media Marketing II
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Social media strategies, and all that's new and current in the social media world.
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How to Create an Enchanting Pitch - Holy Kaw!

How to Create an Enchanting Pitch - Holy Kaw! | Social Media Marketing II | Scoop.it
From holykaw.alltop.com - January 12, 2012 5:28 PM

I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company.

 

This post is from Guy Kawasaki and it's great. His topic?  How to create an Enchanting Pitch -- in otherwords, how to tell your story to get the contract/client/funds.

 

In addition to the 11-step structure he gives you, you can also download his PowerPoint deck for you to fill in. He talks about what to add in each slide.

 

Even if you never have to give a business presentation about your products/services, fill out the slide deck to help you figure out your story.

 

Guy's tips don't really go into specific storytelling devices you need to use (metaphor, contrast, sensory material, characters). But think of each slide as the place to share a personal story.

 

What a terrific tool and how-to! Make sure you read the article, grab the file, and start using it.


Via Karen Dietz
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Rescooped by Carlos Thomas from SOCIAL MEDIA, what we think about!
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5 Tips To Improve Your Social Influence Beyond Your Klout

5 Tips To Improve Your Social Influence Beyond Your Klout | Social Media Marketing II | Scoop.it
From socialmediatoday.com - November 4, 2011 2:35 PM

The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed:

 

"Another buzzword they want to stick down on our throats."

 

"Well," I told her, "you know online marketing? PR? Elevator pitch? ROI? Sustainability? They are all buzzwords. Because like it or not, they are part of our business success."

 

But she's made me think: buzzwords have a negative baggage. Are you really aware what social influence is? Why is it important and how can you use it to your advantage? Let me share some quick tips with you how to turn it to your advantage...


Via Martin Gysler
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Hilarious Strategies for Leading an Angry Twitter Mob Against Klout

Hilarious Strategies for Leading an Angry Twitter Mob Against Klout | Social Media Marketing II | Scoop.it
From 12most.com - November 1, 2011 11:06 PM

Leadership may be defined in part as a process of influence.


Strangely, as I was searching for definitions of leadership I saw this list of leadership synonyms on Dictionary.com: authoritativeness, influence, command, effectiveness; sway, clout (emphasis mine).

 

However, many may know of another spelling: Klout with a “K”

 

Klout defines itself as the arbiter of social media influence. In their words, they provide The Standard for Influence. When the company recently unleashed their new algorithm, many people in social media saw their scores radically drop. For those schooled on this “credibility” framework, it was disorienting or irritating...


Via Martin Gysler
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Rescooped by Carlos Thomas from SOCIAL MEDIA, what we think about!
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Stop the Social Puppetry for Klout and Other Influence Metrics!

Stop the Social Puppetry for Klout and Other Influence Metrics! | Social Media Marketing II | Scoop.it
From socialmediatoday.com - November 4, 2011 2:35 PM

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.

 

There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them.

 

As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout...


Via Martin Gysler
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