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Curation for SEO? A Flawed Strategy for Publishers Wanting To Create Real Value | Forbes

Curation for SEO? A Flawed Strategy for Publishers Wanting To Create Real Value  | Forbes | Social Media Marketing II | Scoop.it

Robin Good: I don't feel particularly good at picking on Pawan Deshpande, CEO of HiveFire, which I respect for the good efforts he is placing in promoting, via valuable articles and content, its own curation platform and services, but he offers me the perfect opportunity to highlight a key element about curation, that may otherwise go unnoticed for some more time.

 

The key point I want to highlight is that Curation done with the goal of obtaining SEO visibility is something altogether different from Curation done with the goal of "making sense", "explaining" or "comprehensively informing on a topic while communicating to a specific audience".

These two different Curation activities are presented and perceived by the novice and the large public as one and the same, but I personally think that the two are not even distant relatives.

 

While I do not doubt that effective curation can bring (as a consequence) great SEO benefits, I must warn those new to this, about the perils they are going to be meeting if they discard understanding the difference between the value for a search engine (and how much that will stay as is) and the value for true human beings. 

 

Curation done with the explicit goal of doing content marketing is a flawed value creation process and it can survive only as long as there are no true-to-the-meaning high-value curators. 

As soon as true "curators" emerge, content curation done for SEO and marketing purposes will rapidly lose its perceived value, as it didn't carry much in the first place by definition, besides producing a "focused" quantity of news on a topic.

 

The type of advice that Forbes has endorsed by way of this article, is not helping us, as users, get any type of true value from it.

 

We are not going get less noise, and quality curated news channels of information on something specific we are interested in, but we will rather inundated by an even bigger wave of regurgitated content with no value, insight or perspective added to it.

I understand and respect the need of content marketers to do what they want to do, but I think that it is as much important to explain why content curation is also something altogether different when looked at it with different glasses.

In my opinion, SEO Visibility, increased reputation and authority are and are going to be increasingly directed by the true value served to your specific audience, rather than by the precision and quantity of precisely-targeted keyword-based selected stories that you can put out. Or at least I hope that this will be the case.

 

The new Google algorithm, first released on Feb.24th of this year with the name Google Panda, seems to be working in making such SEO-based content marketing efforts useless too.


Sadly, the only example given in this Forbes article, to support how successful this SEO-oriented content curation can be, tends to confirm my fears: content curation done for SEO or visibility has nothing to do with content curation intended to provide value, information or insightful understanding of a topic.

See for yourself [from the article]: "Marketers who are curating are seeing improvement in SEO and using those results to evaluate their content curation efforts.

VP of Marketing at Aternity Donna Parent puts it simply: “We are very pleased to be listed organically on the first page of ‘end user experience’ with our site.

 

[this is the page that includes curated content from Aternity: http://www.aternity.com/news-recent.htm]


That was a key goal that has been sustained since earlier this year (so about 6 months after implementation).

This was and remains a key metric for us and proves the value.”
 

What do you think? Where do you stand?
Is it all the "same" curation for you? 


Via Robin Good
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janlgordon's comment, November 2, 2011 4:00 PM
"content curation done for SEO or visibility has nothing to do with content curation intended to provide value, information or insightful understanding of a topic." Agreed - the real curators know this and will continue to put their audience first, the rest will take care of itself.
Robin Good's comment, November 3, 2011 3:14 AM
Thank you Jan for your positive feedback!
Susie Blackmon's comment, November 5, 2011 8:57 AM
Very interesting re looking at SEO differently - - I like it! I was ready to ask Scoop.It why we weren't able to 'enjoy' a little bit of SEO value such as what enabled recently by Twylah. But I am doing what I love, every day, and not for SEO. I want to add value to those in the horse world of similar interests. I'm new here on SI but love it.
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Curation Plugin for WordPress Does It All: Curation Traffic

Curation Plugin for WordPress Does It All: Curation Traffic | Social Media Marketing II | Scoop.it

Robin Good: CurationTraffic is a new WordPress plugin that allows anyone to curate a newsradar, a thematic channel or any other type of curated format directly from within Wordpress.

 

The first thing that stroke me about CurationTraffic is its output template similarity with Scoop.it own magazine format. Very close. See it here for example: http://www.youbrandinc.com/marketing-news/ ;

 

CurationTraffic utilizes a bookmarklet to allow the curator to pull in any content from any web page article, video or even pin. The curators dashboard resembles very much the typical Scoop.it editing panel, though there are now many tools and services using that very same approach. The CuratorTraffic dashboard has a few extra neat features from what you can find in Scoop.it including the ability to automatically integrate specific content you have pre-selected in an article, or the ability to post to multiple channels/sites at once.

Sharing functionalities have been integrated by utilizing providing a link to Hootsuite, AddThis and Pinterest from within your dashboard, and scheduling ones with a link to Buffer. Much more complex than Scoop.it but ingenious and - although more time consuming - effective.

 

CurationTraffic offers a lot more control in terms of design and customization of your final layout, by providing several base templates that can be further personalized to the last detail.

 

Very useful is the integration of custom modules in the basic templates that allow curators to integrate an email subscription form or specific promotions. Also effective and useful is the integration of both a topbar that is always visibile as you scroll through the page - and which can be customized any way you want - and a main menu, which is also completely customizable. 

 

By comparing it to Scoop.it, CurationTraffic has a few strong key advantages in its favor. These are:

- Your own platform, your own site, your own RSS

- Highly customizable design and look & feel

- Good backend editing dashboard

- One-time cost

- Publishes straight to WordPress

 

Scoop.it on the other hand maintains its leadership thanks to:

- Immediate search visibility, traffic and audience

- Advanced news discovery tools

- Integrated one-click social sharing and scheduling

- Cooler look and feel out of the box

- Community of curators

- Co-editors

 

Nonetheless the many advantages that Scoop.it offers I must admit that CurationTraffic appears to have many excellent features and an interesting business model that make it a serious content curation platform contender for those already using WordPress.

 

If you are willing to make some extra effort in finding and sharing content, already have an established audience and do not need the extra exposure that Scoop.it can give, then CurationTraffic may be a serious alternative to consider.

 

Pricing: $97 one time. 

 

More info: http://bit.ly/Iix2AU
(note: the above is an affiliate link - I will get a commission if you decide to buy CurationTraffic - thanks for supporting my curation work)


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Laura Brown's comment, April 23, 2012 8:29 PM
I did mean PressThis. It's very simple and free to use for WordPress. I don't have trouble using i for images. I've never tried for video, but I'm not a fan of video posts. It comes with WordPress, no need to download a plugin. It is in Settings (Writing I think). Just pull it up to your bookmark bar in whichever web browser you use. It can post directly to your blog, or you can leave it as a draft until you refine the content to suit you.
MeeMetICT's comment, April 27, 2012 2:53 AM
I've bought curation traffic about 3 weeks ago, becouse I used to use Scoopit, but needed more functionality and the pro version of scoopit is way to expensive. I really meen that it is a great tool. I have my own 'scoopit' again, but with all the functions and plugins I want. It works great as you would expect it to work. My 'scoopi'page is at http://www.socialmedia.peterlakeman.nl please have a look to see it.
Robin Good's comment, April 27, 2012 3:05 AM
Thank you Peter for your spontaneous and useful feedback. Would you then recommend this tool to other curators? Do you see all advantages to it or is there some small drawback as well?

Many thanks in advance,

Robin
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How to Create an Enchanting Pitch - Holy Kaw!

How to Create an Enchanting Pitch - Holy Kaw! | Social Media Marketing II | Scoop.it

I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company.

 

This post is from Guy Kawasaki and it's great. His topic?  How to create an Enchanting Pitch -- in otherwords, how to tell your story to get the contract/client/funds.

 

In addition to the 11-step structure he gives you, you can also download his PowerPoint deck for you to fill in. He talks about what to add in each slide.

 

Even if you never have to give a business presentation about your products/services, fill out the slide deck to help you figure out your story.

 

Guy's tips don't really go into specific storytelling devices you need to use (metaphor, contrast, sensory material, characters). But think of each slide as the place to share a personal story.

 

What a terrific tool and how-to! Make sure you read the article, grab the file, and start using it.


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How To Recognize Great Content Curation: Curating Curators

Content curation: Best practices   View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this (How To Recognize Great Content Curation: Curating Curators http://t.co/NShclGPt...

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The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips

The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips | Social Media Marketing II | Scoop.it

These days, anyone who is interested in optimizing his or her website can easily find numerous killer SEO tactics which are ready to highlight the most efficient optimization methods. If you are also searching for such tactics, you can locate different tips for:

 

- creating trust with different search engines
- promoting product pages
- building links and driving targeted traffic towards your website
- avoiding duplicate content
- getting suitable URLs
- finding the best free SEO tools


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The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them | Social Media Marketing II | Scoop.it

Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you!

 

Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Don’t worry – it doesn’t mean you have to depart from your blog’s persona and ideas to squeeze money from your visitors. In fact, you should stay within the spirit and tone of your blog when selling! Offer relevant products, t-shirts, books, seminars, or services that appeal to the wants and needs of your readers...


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5 Tips To Improve Your Social Influence Beyond Your Klout

5 Tips To Improve Your Social Influence Beyond Your Klout | Social Media Marketing II | Scoop.it

The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed:

 

"Another buzzword they want to stick down on our throats."

 

"Well," I told her, "you know online marketing? PR? Elevator pitch? ROI? Sustainability? They are all buzzwords. Because like it or not, they are part of our business success."

 

But she's made me think: buzzwords have a negative baggage. Are you really aware what social influence is? Why is it important and how can you use it to your advantage? Let me share some quick tips with you how to turn it to your advantage...


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Why Do People REALLY Tweet? The Psychology Behind Tweeting!

Why Do People REALLY Tweet? The Psychology Behind Tweeting! | Social Media Marketing II | Scoop.it

What are the real, closeted reasons behind the action of “tweeting”? Why would someone spend hours tweeting to complete strangers he/she has never met before and will probably never meet in person? What needs does tweeting fulfill? Do we really think of the psychology behind our tweeting habits?

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Top 5 Tools to Better Time Your Tweets . . .

Top 5 Tools to Better Time Your Tweets . . . | Social Media Marketing II | Scoop.it

Do you know the optimum time of day to tweet your followers? Here's a look at five Twitter tools that will give you valuable insisght . . .

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Social Media -- 4 Trends To Watch in 2012

Social Media -- 4 Trends To Watch in 2012 | Social Media Marketing II | Scoop.it

"I am on a mission to help Fortune 500 companies answer the question, "What is a social media and how can it help our company?...In 2012, companies that learn how to master the power of real-time social media will end up the winners. Companies that don, won't. It's really that simple..."


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New Research Finds the Curation vs Creation Sweet Spot

New Research Finds the Curation vs Creation Sweet Spot | Social Media Marketing II | Scoop.it
Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward.Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services.

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10 common video storytelling mistakes (and how to avoid them)

10 common video storytelling mistakes (and how to avoid them) | Social Media Marketing II | Scoop.it
Five years after Youtube's birth there's probably not a newsroom in the land that isn't trying to do video journalism in some way or another.

I say 'trying' because, as you'll probably have seen...

 

Want to create videos about your company and its customers?  Want to shoot an interview with a colleague or an expert you met at a conference?

 

Then follow these 10 tips about what to avoid and how to create a really good video.  It doesn't need to be complicated or high tech, just pay attention to the basic technical issues listed here, and combine it with good storytelling skills. I'm learning to master this medium -- and you can too!


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Thinking vs. Feeling: The Psychology of Advertising

Thinking vs. Feeling: The Psychology of Advertising | Social Media Marketing II | Scoop.it
Associate Director, UCLA Laboratory of Brain, Behavior, and Pharmacology (RT @BrianNewberry: Thinking vs.Feeling: The Psychology of Advertising - The Atlantic http://t.co/m6Dp9aBL...)...
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Selective Attention and User Experience | UX Magazine

Selective Attention and User Experience | UX Magazine | Social Media Marketing II | Scoop.it
Good read MT @uxmag http://t.co/4sDpB5MP Selective Attention and #UX Understanding limitations of visual perception to predict user behavior...
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Armony Hren's curator insight, October 30, 2013 7:30 AM

If you’ve been involved in usability tests, you’ve witnessed this scenario: a test subject is looking for a specific interface element, and even though he is looking directly at it, he can’t seem to see it. This idea of looking but not seeing is a well-known concept in psychology called inattentional blindness, or selective attention.

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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | Social Media Marketing II | Scoop.it

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool.  I've already signed up for an invitation and can't wait to get started. 

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


Via janlgordon, Karen Dietz
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Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
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The Best Resources for Content Curation for Non-Profits: Netsquared

The Best Resources for Content Curation for Non-Profits: Netsquared | Social Media Marketing II | Scoop.it

A great collection of useful content curation resources, articles, tools and people to follow for those working in the non-profit sector.

 

It includes the following curated sections:

  • Why Curate? 

  • Getting Started

  • Best Practices for Content Curation

  • Tools

  • Additional Resources 

(In this light you may want to check also the two recordings of my contribution to the last NeVC Conference here:

http://www.extension.iastate.edu/broadcasts/recordings/NeVC2011/default.htm?file=Day2Session1-new.flv


http://www.extension.iastate.edu/broadcasts/recordings/NeVC2011/default.htm?file=Day2Session2-new.flv)

 


Resourceful. 8/10 


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Beth Kanter's comment, November 14, 2011 10:32 AM
great post from last summer and I added a comment over at net2 with your links. Also, your slides were terrific too! http://www.scoop.it/t/content-and-curation-for-nonprofits/p/628593121/more-mind-reach
Biz4unow's comment, November 16, 2011 1:43 AM
Great site for curation information and resources.
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How to Blog Reactively … and Why You Should

How to Blog Reactively … and Why You Should | Social Media Marketing II | Scoop.it
The word “proactive” is tossed around a lot these days, and you could easily be forgiven for thinking that being proactive is pretty much the only way to blog or do anything else.

 

Certainly in your blogging life there are times when being proactive is important; but it’s not always the answer!

 

The problem with being proactive
Being proactive essentially means doing things unprompted—typically, you set a schedule and you work to it. This is a great way to ensure you get things done. The problem is that to be proactive in this way, sometimes you have to write blog posts at times when you don’t feel all that inspired; this can result in posts that are less than perfect, which is never a good thing...


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The Great Twitter Automation Debate

The Great Twitter Automation Debate | Social Media Marketing II | Scoop.it

More Than One Way To Communicate

 

Of course, communication can take many forms. For example, you can reply to emails when you have time, rather than chain yourself to a device to reply to every one when it arrives.

 

In that vein, Gray compares Stratten’s insistence about using Twitter primarily for real-time communication to be “like saying all conversations should be on the phone.” He further points out that email or letters (what he calls asynchronous communication) are valid forms of communication.


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The 8 Habits of Highly Effective Bloggers

The 8 Habits of Highly Effective Bloggers | Social Media Marketing II | Scoop.it

Do you want to be a successful blogger?

 

I do. I might be getting a bit obsessed with it, actually.

 

Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.

 

I also study how the most successful bloggers got where they are, and I pore over every word that they write.

 

If you want to be a great blogger, you should, too.

 

A lot of the top bloggers like Brian Clark, Darren Rowse, and Leo Babauta have shared hundreds of tips about how they made their blogs so successful. But each blogger’s tips are just a little different.

 

There’s too much advice to follow


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Stop the Social Puppetry for Klout and Other Influence Metrics!

Stop the Social Puppetry for Klout and Other Influence Metrics! | Social Media Marketing II | Scoop.it

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.

 

There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them.

 

As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout...


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Thinking vs. Feeling: The Psychology of Advertising

Thinking vs. Feeling: The Psychology of Advertising | Social Media Marketing II | Scoop.it
Do ads with facts work better than ads that appeal through emotion and aspiration?
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Curation for SEO? A Flawed Strategy for Publishers Wanting To Create Real Value | Forbes

Curation for SEO? A Flawed Strategy for Publishers Wanting To Create Real Value  | Forbes | Social Media Marketing II | Scoop.it

Robin Good: I don't feel particularly good at picking on Pawan Deshpande, CEO of HiveFire, which I respect for the good efforts he is placing in promoting, via valuable articles and content, its own curation platform and services, but he offers me the perfect opportunity to highlight a key element about curation, that may otherwise go unnoticed for some more time.

 

The key point I want to highlight is that Curation done with the goal of obtaining SEO visibility is something altogether different from Curation done with the goal of "making sense", "explaining" or "comprehensively informing on a topic while communicating to a specific audience".

These two different Curation activities are presented and perceived by the novice and the large public as one and the same, but I personally think that the two are not even distant relatives.

 

While I do not doubt that effective curation can bring (as a consequence) great SEO benefits, I must warn those new to this, about the perils they are going to be meeting if they discard understanding the difference between the value for a search engine (and how much that will stay as is) and the value for true human beings. 

 

Curation done with the explicit goal of doing content marketing is a flawed value creation process and it can survive only as long as there are no true-to-the-meaning high-value curators. 

As soon as true "curators" emerge, content curation done for SEO and marketing purposes will rapidly lose its perceived value, as it didn't carry much in the first place by definition, besides producing a "focused" quantity of news on a topic.

 

The type of advice that Forbes has endorsed by way of this article, is not helping us, as users, get any type of true value from it.

 

We are not going get less noise, and quality curated news channels of information on something specific we are interested in, but we will rather inundated by an even bigger wave of regurgitated content with no value, insight or perspective added to it.

I understand and respect the need of content marketers to do what they want to do, but I think that it is as much important to explain why content curation is also something altogether different when looked at it with different glasses.

In my opinion, SEO Visibility, increased reputation and authority are and are going to be increasingly directed by the true value served to your specific audience, rather than by the precision and quantity of precisely-targeted keyword-based selected stories that you can put out. Or at least I hope that this will be the case.

 

The new Google algorithm, first released on Feb.24th of this year with the name Google Panda, seems to be working in making such SEO-based content marketing efforts useless too.


Sadly, the only example given in this Forbes article, to support how successful this SEO-oriented content curation can be, tends to confirm my fears: content curation done for SEO or visibility has nothing to do with content curation intended to provide value, information or insightful understanding of a topic.

See for yourself [from the article]: "Marketers who are curating are seeing improvement in SEO and using those results to evaluate their content curation efforts.

VP of Marketing at Aternity Donna Parent puts it simply: “We are very pleased to be listed organically on the first page of ‘end user experience’ with our site.

 

[this is the page that includes curated content from Aternity: http://www.aternity.com/news-recent.htm]


That was a key goal that has been sustained since earlier this year (so about 6 months after implementation).

This was and remains a key metric for us and proves the value.”
 

What do you think? Where do you stand?
Is it all the "same" curation for you? 


Via Robin Good
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janlgordon's comment, November 2, 2011 4:00 PM
"content curation done for SEO or visibility has nothing to do with content curation intended to provide value, information or insightful understanding of a topic." Agreed - the real curators know this and will continue to put their audience first, the rest will take care of itself.
Robin Good's comment, November 3, 2011 3:14 AM
Thank you Jan for your positive feedback!
Susie Blackmon's comment, November 5, 2011 8:57 AM
Very interesting re looking at SEO differently - - I like it! I was ready to ask Scoop.It why we weren't able to 'enjoy' a little bit of SEO value such as what enabled recently by Twylah. But I am doing what I love, every day, and not for SEO. I want to add value to those in the horse world of similar interests. I'm new here on SI but love it.
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Hilarious Strategies for Leading an Angry Twitter Mob Against Klout

Hilarious Strategies for Leading an Angry Twitter Mob Against Klout | Social Media Marketing II | Scoop.it

Leadership may be defined in part as a process of influence.


Strangely, as I was searching for definitions of leadership I saw this list of leadership synonyms on Dictionary.com: authoritativeness, influence, command, effectiveness; sway, clout (emphasis mine).

 

However, many may know of another spelling: Klout with a “K”

 

Klout defines itself as the arbiter of social media influence. In their words, they provide The Standard for Influence. When the company recently unleashed their new algorithm, many people in social media saw their scores radically drop. For those schooled on this “credibility” framework, it was disorienting or irritating...


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5 Ways to Humanize Your Company With Social Media

5 Ways to Humanize Your Company With Social Media | Social Media Marketing II | Scoop.it

We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.

 

So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.

 

Keep reading to discover five tips to make your company more “human.”

 

#1: Use your name
Putting a name (that’s a real, human name) on your blog posts, tweets or status updates shows your audience that you’re not a robot or an automated stream of sales pitches and company news. Using your name when updating social media humanizes your content and makes you relatable for your audience...


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Five Ways to Make Your Content Stick

Five Ways to Make Your Content Stick | Social Media Marketing II | Scoop.it
Creating compelling content is a theme running through the PRSA 2011 International Conference this year.

 

I like this quick article with its 5 bullet points.  4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable.  There are links to videos to illustrate the author's points, making this article even more valuable.  Enjoy!


Via Karen Dietz
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Tom George's comment, October 25, 2011 9:46 PM
Thanks for sharing this today, I put it on http://www.internetbillboards.net hope to get more great curation to share.
Karen Dietz's comment, October 26, 2011 10:06 AM
Thank you Internet Billboards for the sharing! And thank you Hans for the rescoop!
Karen Dietz's comment, October 26, 2011 10:09 AM
Thank you Hans for rescooping the article! Have a great day.
Scooped by Carlos Thomas
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How To Devise A Psychology Based SEO Strategy To Skyrocket Your Business Profits

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