We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.
So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.
Keep reading to discover five tips to make your company more “human.”
#1: Use your name
Putting a name (that’s a real, human name) on your blog posts, tweets or status updates shows your audience that you’re not a robot or an automated stream of sales pitches and company news. Using your name when updating social media humanizes your content and makes you relatable for your audience...
Via Martin Gysler