Robin Good: CurationTraffic is a new WordPress plugin that allows anyone to curate a newsradar, a thematic channel or any other type of curated format directly from within Wordpress.
The first thing that stroke me about CurationTraffic is its output template similarity with Scoop.it own magazine format. Very close. See it here for example: http://www.youbrandinc.com/marketing-news/
CurationTraffic utilizes a bookmarklet to allow the curator to pull in any content from any web page article, video or even pin. The curators dashboard resembles very much the typical Scoop.it editing panel, though there are now many tools and services using that very same approach. The CuratorTraffic dashboard has a few extra neat features from what you can find in Scoop.it including the ability to automatically integrate specific content you have pre-selected in an article, or the ability to post to multiple channels/sites at once.
Sharing functionalities have been integrated by utilizing providing a link to Hootsuite, AddThis and Pinterest from within your dashboard, and scheduling ones with a link to Buffer. Much more complex than Scoop.it but ingenious and - although more time consuming - effective.
CurationTraffic offers a lot more control in terms of design and customization of your final layout, by providing several base templates that can be further personalized to the last detail.
Very useful is the integration of custom modules in the basic templates that allow curators to integrate an email subscription form or specific promotions. Also effective and useful is the integration of both a topbar that is always visibile as you scroll through the page - and which can be customized any way you want - and a main menu, which is also completely customizable.
By comparing it to Scoop.it, CurationTraffic has a few strong key advantages in its favor. These are:
- Your own platform, your own site, your own RSS
- Highly customizable design and look & feel
- Good backend editing dashboard
- One-time cost
- Publishes straight to WordPress
Scoop.it on the other hand maintains its leadership thanks to:
- Immediate search visibility, traffic and audience
- Advanced news discovery tools
- Integrated one-click social sharing and scheduling
- Cooler look and feel out of the box
- Community of curators
Nonetheless the many advantages that Scoop.it offers I must admit that CurationTraffic appears to have many excellent features and an interesting business model that make it a serious content curation platform contender for those already using WordPress.
If you are willing to make some extra effort in finding and sharing content, already have an established audience and do not need the extra exposure that Scoop.it can give, then CurationTraffic may be a serious alternative to consider.
Pricing: $97 one time.
More info: http://bit.ly/Iix2AU
(note: the above is an affiliate link - I will get a commission if you decide to buy CurationTraffic - thanks for supporting my curation work)
Via Robin Good