Social Media Marketing II
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Social Media Marketing II
Social media strategies, and all that's new and current in the social media world.
Curated by Carlos Thomas
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Rescooped by Carlos Thomas from Just Story It! Biz Storytelling
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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | Social Media Marketing II | Scoop.it

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool.  I've already signed up for an invitation and can't wait to get started. 

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


Via janlgordon, Karen Dietz
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Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
Rescooped by Carlos Thomas from Just Story It! Biz Storytelling
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10 common video storytelling mistakes (and how to avoid them)

10 common video storytelling mistakes (and how to avoid them) | Social Media Marketing II | Scoop.it
Five years after Youtube's birth there's probably not a newsroom in the land that isn't trying to do video journalism in some way or another.

I say 'trying' because, as you'll probably have seen...

 

Want to create videos about your company and its customers?  Want to shoot an interview with a colleague or an expert you met at a conference?

 

Then follow these 10 tips about what to avoid and how to create a really good video.  It doesn't need to be complicated or high tech, just pay attention to the basic technical issues listed here, and combine it with good storytelling skills. I'm learning to master this medium -- and you can too!


Via Karen Dietz
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Rescooped by Carlos Thomas from Just Story It! Biz Storytelling
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How to Create an Enchanting Pitch - Holy Kaw!

How to Create an Enchanting Pitch - Holy Kaw! | Social Media Marketing II | Scoop.it

I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company.

 

This post is from Guy Kawasaki and it's great. His topic?  How to create an Enchanting Pitch -- in otherwords, how to tell your story to get the contract/client/funds.

 

In addition to the 11-step structure he gives you, you can also download his PowerPoint deck for you to fill in. He talks about what to add in each slide.

 

Even if you never have to give a business presentation about your products/services, fill out the slide deck to help you figure out your story.

 

Guy's tips don't really go into specific storytelling devices you need to use (metaphor, contrast, sensory material, characters). But think of each slide as the place to share a personal story.

 

What a terrific tool and how-to! Make sure you read the article, grab the file, and start using it.


Via Karen Dietz
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Rescooped by Carlos Thomas from Just Story It! Biz Storytelling
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Five Ways to Make Your Content Stick

Five Ways to Make Your Content Stick | Social Media Marketing II | Scoop.it
Creating compelling content is a theme running through the PRSA 2011 International Conference this year.

 

I like this quick article with its 5 bullet points.  4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable.  There are links to videos to illustrate the author's points, making this article even more valuable.  Enjoy!


Via Karen Dietz
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Tom George's comment, October 25, 2011 9:46 PM
Thanks for sharing this today, I put it on http://www.internetbillboards.net hope to get more great curation to share.
Karen Dietz's comment, October 26, 2011 10:06 AM
Thank you Internet Billboards for the sharing! And thank you Hans for the rescoop!
Karen Dietz's comment, October 26, 2011 10:09 AM
Thank you Hans for rescooping the article! Have a great day.