Social Media Marketing II
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Social Media Marketing II
Social media strategies, and all that's new and current in the social media world.
Curated by Carlos Thomas
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Rescooped by Carlos Thomas from SOCIAL MEDIA, what we think about!
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How to Blog Reactively … and Why You Should

How to Blog Reactively … and Why You Should | Social Media Marketing II | Scoop.it
The word “proactive” is tossed around a lot these days, and you could easily be forgiven for thinking that being proactive is pretty much the only way to blog or do anything else.

 

Certainly in your blogging life there are times when being proactive is important; but it’s not always the answer!

 

The problem with being proactive
Being proactive essentially means doing things unprompted—typically, you set a schedule and you work to it. This is a great way to ensure you get things done. The problem is that to be proactive in this way, sometimes you have to write blog posts at times when you don’t feel all that inspired; this can result in posts that are less than perfect, which is never a good thing...


Via Martin Gysler
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Rescooped by Carlos Thomas from SOCIAL MEDIA, what we think about!
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5 Tips To Improve Your Social Influence Beyond Your Klout

5 Tips To Improve Your Social Influence Beyond Your Klout | Social Media Marketing II | Scoop.it

The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed:

 

"Another buzzword they want to stick down on our throats."

 

"Well," I told her, "you know online marketing? PR? Elevator pitch? ROI? Sustainability? They are all buzzwords. Because like it or not, they are part of our business success."

 

But she's made me think: buzzwords have a negative baggage. Are you really aware what social influence is? Why is it important and how can you use it to your advantage? Let me share some quick tips with you how to turn it to your advantage...


Via Martin Gysler
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Rescooped by Carlos Thomas from SOCIAL MEDIA, what we think about!
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The Great Twitter Automation Debate

The Great Twitter Automation Debate | Social Media Marketing II | Scoop.it

More Than One Way To Communicate

 

Of course, communication can take many forms. For example, you can reply to emails when you have time, rather than chain yourself to a device to reply to every one when it arrives.

 

In that vein, Gray compares Stratten’s insistence about using Twitter primarily for real-time communication to be “like saying all conversations should be on the phone.” He further points out that email or letters (what he calls asynchronous communication) are valid forms of communication.


Via Get Clients Online, Martin Gysler
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