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Social Media Marketing II
Social media strategies, and all that's new and current in the social media world.
Curated by Carlos Thomas
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How to Blog Reactively … and Why You Should

How to Blog Reactively … and Why You Should | Social Media Marketing II | Scoop.it
The word “proactive” is tossed around a lot these days, and you could easily be forgiven for thinking that being proactive is pretty much the only way to blog or do anything else.

 

Certainly in your blogging life there are times when being proactive is important; but it’s not always the answer!

 

The problem with being proactive
Being proactive essentially means doing things unprompted—typically, you set a schedule and you work to it. This is a great way to ensure you get things done. The problem is that to be proactive in this way, sometimes you have to write blog posts at times when you don’t feel all that inspired; this can result in posts that are less than perfect, which is never a good thing...


Via Martin Gysler
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The Great Twitter Automation Debate

The Great Twitter Automation Debate | Social Media Marketing II | Scoop.it

More Than One Way To Communicate

 

Of course, communication can take many forms. For example, you can reply to emails when you have time, rather than chain yourself to a device to reply to every one when it arrives.

 

In that vein, Gray compares Stratten’s insistence about using Twitter primarily for real-time communication to be “like saying all conversations should be on the phone.” He further points out that email or letters (what he calls asynchronous communication) are valid forms of communication.


Via Get Clients Online, Martin Gysler
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The 8 Habits of Highly Effective Bloggers

The 8 Habits of Highly Effective Bloggers | Social Media Marketing II | Scoop.it

Do you want to be a successful blogger?

 

I do. I might be getting a bit obsessed with it, actually.

 

Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.

 

I also study how the most successful bloggers got where they are, and I pore over every word that they write.

 

If you want to be a great blogger, you should, too.

 

A lot of the top bloggers like Brian Clark, Darren Rowse, and Leo Babauta have shared hundreds of tips about how they made their blogs so successful. But each blogger’s tips are just a little different.

 

There’s too much advice to follow


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Stop the Social Puppetry for Klout and Other Influence Metrics!

Stop the Social Puppetry for Klout and Other Influence Metrics! | Social Media Marketing II | Scoop.it

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.

 

There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them.

 

As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout...


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5 Ways to Humanize Your Company With Social Media

5 Ways to Humanize Your Company With Social Media | Social Media Marketing II | Scoop.it

We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.

 

So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.

 

Keep reading to discover five tips to make your company more “human.”

 

#1: Use your name
Putting a name (that’s a real, human name) on your blog posts, tweets or status updates shows your audience that you’re not a robot or an automated stream of sales pitches and company news. Using your name when updating social media humanizes your content and makes you relatable for your audience...


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The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips

The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips | Social Media Marketing II | Scoop.it

These days, anyone who is interested in optimizing his or her website can easily find numerous killer SEO tactics which are ready to highlight the most efficient optimization methods. If you are also searching for such tactics, you can locate different tips for:

 

- creating trust with different search engines
- promoting product pages
- building links and driving targeted traffic towards your website
- avoiding duplicate content
- getting suitable URLs
- finding the best free SEO tools


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The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them | Social Media Marketing II | Scoop.it

Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you!

 

Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Don’t worry – it doesn’t mean you have to depart from your blog’s persona and ideas to squeeze money from your visitors. In fact, you should stay within the spirit and tone of your blog when selling! Offer relevant products, t-shirts, books, seminars, or services that appeal to the wants and needs of your readers...


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5 Tips To Improve Your Social Influence Beyond Your Klout

5 Tips To Improve Your Social Influence Beyond Your Klout | Social Media Marketing II | Scoop.it

The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed:

 

"Another buzzword they want to stick down on our throats."

 

"Well," I told her, "you know online marketing? PR? Elevator pitch? ROI? Sustainability? They are all buzzwords. Because like it or not, they are part of our business success."

 

But she's made me think: buzzwords have a negative baggage. Are you really aware what social influence is? Why is it important and how can you use it to your advantage? Let me share some quick tips with you how to turn it to your advantage...


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Hilarious Strategies for Leading an Angry Twitter Mob Against Klout

Hilarious Strategies for Leading an Angry Twitter Mob Against Klout | Social Media Marketing II | Scoop.it

Leadership may be defined in part as a process of influence.


Strangely, as I was searching for definitions of leadership I saw this list of leadership synonyms on Dictionary.com: authoritativeness, influence, command, effectiveness; sway, clout (emphasis mine).

 

However, many may know of another spelling: Klout with a “K”

 

Klout defines itself as the arbiter of social media influence. In their words, they provide The Standard for Influence. When the company recently unleashed their new algorithm, many people in social media saw their scores radically drop. For those schooled on this “credibility” framework, it was disorienting or irritating...


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