If you want media exposure, you have to pitch to journalists, editors, and bloggers. It can be nerve-wracking to approach them with your story idea. After all, you’re setting yourself up for rejection. Believe it or not, pitching to media gets easier with practice. And being as prepared as possible reduces your stress and increases your chances of success. Use this checklist to help you prepare for your next pitch to media...
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future?
Elaine Lindsay's insight:
what are your thoughts? have you ever used link farms?
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
Is Web Presence Optimization the Evolution of SEO?
So what is an accurate description of SEO given the changes to the industry?
Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.