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Rescooped by Elaine Lindsay from AllAboutSocialMedia
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LinkedIn Products: Class of 2012

Take a look back at the incredible year of new products and enhancements on LinkedIn.


Via Laurie DesAutels
Elaine Lindsay's insight:

thanks to my pal +Laurie DesAutels

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Rescooped by Elaine Lindsay from YouTube Tips and Tutorials
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5 guiding principles to build your community on YouTube - YouTube

How do top YouTubers turn viewers into long-term fans? Learn more: http://goo.gl/eAcCCk 0:08 Why communities are important on YT 2:18 Creation story 3:54 Cre...

Via Ileane Smith
Elaine Lindsay's insight:

5 guiding principles to build your community on YouTube - YouTube  Are you building your community on YouTube? 

YOU should be! thanks to +Ileane Smith

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Ileane Smith's curator insight, April 2, 4:54 PM

Find your brand advocates and they will promote your content.

eProAgi Anderson's curator insight, April 4, 9:18 AM

A bit lengthy but worth watching!!

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Search Tips & Tricks – Inside Search – Google

Search Tips & Tricks – Inside Search – Google | Social Media Marketing, Google+ & SEO | Scoop.it

Via Laurie DesAutels
Elaine Lindsay's insight:

Always looking for more tips when it comes to Google.. thanks to +Laurie DesAutels for the scoop!

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5 Google+ Tools To Make Your Life Easier - Social Notz

5 Google+ Tools To Make Your Life Easier - Social Notz | Social Media Marketing, Google+ & SEO | Scoop.it

Are you overwhelmed by the sheer amount of time it takes to keep up with social media? Do you want to get more active on Google+ but just don't have the tools you need to accomplish your goals?


Via Laurie DesAutels
Elaine Lindsay's insight:

anything that makes social more palatable is good in my book!

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Richard Garza's curator insight, September 5, 2013 1:06 PM

Are you overwhelmed by the sheer amount of time it takes to keep up with social media? Do you want to get more active on Google+ but just don't have the tools you need to accomplish your goals?

Corrisa Malone's curator insight, September 20, 2013 6:35 PM

Great article to help you get the most from Google +...

Corrisa Malone's comment, September 20, 2013 6:47 PM
Nice list of tools on this article - nearly all I've never heard of. Definitely can help G+ users!
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How To Use Panguin SEO Tool To Recover From Traffic and Revenue Loss

How To Use Panguin SEO Tool To Recover From Traffic and Revenue Loss | Social Media Marketing, Google+ & SEO | Scoop.it
See your Google organic visit data overlaid with Google's major algorithm updates, and then dig into your data.

Via Martin (Marty) Smith
Elaine Lindsay's insight:

Thanks to +David Amerland for sharing this post on G+  

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Martin (Marty) Smith's curator insight, June 18, 2013 9:14 AM

Great SEO Tool 2.0
The team at Barracuda has released a new and improved Panguin Tool:

http://www.barracuda-digital.co.uk/panguin-tool/

I love this tool because it is so EASY and provides so much insight. You simply go to the link, login to GA and the tool creates an overlay of Google algorithm changes on your traffic. 

Too COOL! 

And beyond helpful since knowing you've been hit and by what can help put your website traffic on the road to recovery. SMBs wondering why your sales are off? 

Use Panguin to see if you've been snared in Google's latest algorithm change. If you have here is what I would do:

1. DO NOTHING but start to research.

2. Look hard at your inbound links (Spammy?).

3. Look hard at your internal linkage (Spammy?).  

4. Change one thing, wait and see results then change another. 

 

How To Recover
If you are losing money after a Google algorithm hit then the patience I'm suggesting may be painful. Here are some ways to counter, some places you don't have to be as patient:

* BUY PPC.

* Create great campaigns (offers, contests and games).

* Up your content creation by 3x.

* Up your social by 4x. 
* Create a contest to ask for Facebook SHARES and LIKES (helps rebuild SEO).

* Use Google Plus (most disruptive social net).

* Build your list.

* Use your list to increase traffic (with a great campaign).  

 

If your Internet marketing depends on organic more than 30% you are NUTS. Always create diversified Internet marketing. Keep channels like PPC alive just for this kind of shock to the system. 

Even PPC is subject to ad scores and trust factors. If you are snagged on a rock in organic Google may punish your PPC too, so make sure your ad quality scores are HIGH (drive to a relevant landing page and make a substantial offer so visitors become engaged visitors and then buyers).  

I've weathered several bad SEO storms and one tip I didn't include is HIRE SOMEONE TO HELP. SEO is not easy, straightforward or intuitive. Knowing what to do requires expertise like my friend Phil Buckley (@1918). Phil works on SEO DAILY. Phil's company has a great tool called RemoveEm.com that helps eliminate spammy links. 

http://www.removeem.com 

This means Phil will know SEO in way most Internet marketers never will. In a crisis you need a PHIL. Because it is possible to make a bad situaiton worse. Phil's spent the last two years helping bail websites out of bad algorithm shifts so PHIL or someone like him is KEY. 

Phil is a friend, but I don't make any money from my recommendation of his work, and there are other Phils out there. There are also a lot of snakeoil salesmen (and women). 

I HATE hiring in a crisis (been there, done that and NEVER want to do it again), but sometimes it can't be avoided. Better to HIRE NOW (or when you are NOT in crisis), get to know your SEO (each has strengths and weaknesses) and be ready for the next crisis. 

Death, taxes and there will be an Internet marketing crisis are the only sure things in life. If you are a diehard DIYer then read my friend David Amerland's Help My Seo blog (http://helpmyseo.com/ ) and follow him on Google Plus.

If you need to learn how to use Google Plus, learn from the MASTER @MarkTraphagen's Virante Blog and on Google Plus.  


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10 Things You Didn't Know About Klout

10 Things You Didn't Know About Klout | Social Media Marketing, Google+ & SEO | Scoop.it

Here are 10 things your probably didn't know about Klout and the man who created it. (The only person with a perfect "100" is Justin Bieber.

Elaine Lindsay's insight:

Always looking to find out about the folks behind the social and how they think.. Do you check your KLOUT score often?

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Rescooped by Elaine Lindsay from Public Relations & Social Media Insight
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Before You Pitch to Media: A Checklist | PR In Your Pajamas

Before You Pitch to Media: A Checklist | PR In Your Pajamas | Social Media Marketing, Google+ & SEO | Scoop.it

If you want media exposure, you have to pitch to journalists, editors, and bloggers. It can be nerve-wracking to approach them with your story idea. After all, you’re setting yourself up for rejection. Believe it or not, pitching to media gets easier with practice. And being as prepared as possible reduces your stress and increases your chances of success. Use this checklist to help you prepare for your next pitch to media...


Via Jeff Domansky
Elaine Lindsay's insight:

Always be prepared! I bet many of us were brownies, guides, boy scouts and eagles.. We need to dust of those tenets and apply in business!

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Mike Stenger - Google+ - Oh snap! Looks like iOS may be getting Google Now.…

Mike Stenger - Google+ - Oh snap! Looks like iOS may be getting Google Now.… | Social Media Marketing, Google+ & SEO | Scoop.it
Oh snap! Looks like iOS may be getting Google Now. +Engadget has the full video and it seems legit.
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Joe Saad - Google+ - I really, really, really like this app. It works great on…

Joe Saad - Google+ - I really, really, really like this app. It works great on… | Social Media Marketing, Google+ & SEO | Scoop.it
I really, really, really like this app. It works great on Android and iOS and changed my mind about the messaging space. I thought it was too crowded and…
Elaine Lindsay's insight:

Thanks to my friend +Joe Saad and +Christina warren for this great info.. checkin' out the app now

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Where Social Media Will Take Us in 2013

Where Social Media Will Take Us in 2013 | Social Media Marketing, Google+ & SEO | Scoop.it
These four trends show just has fast technology and social media are evolving -- and how you need to respond.
Elaine Lindsay's insight:

What do you have planned for 2013? What is your focus? any of these a priority or are all of them?

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10 Of The Year’s Best Designs For Social Good

10 Of The Year’s Best Designs For Social Good | Social Media Marketing, Google+ & SEO | Scoop.it
The term "do-gooder" has been a pejorative since the 1650s, when a British doctor coined it to refer to misguided idealists.
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Rescooped by Elaine Lindsay from GoogleTVNews
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thinkbroadband :: LG G2 TV sets gain OnLive video game service

thinkbroadband :: LG G2 TV sets gain OnLive video game service | Social Media Marketing, Google+ & SEO | Scoop.it

LG G2 TV sets gain OnLive video game service...Ottawa next please!


Via Laurie DesAutels
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Rescooped by Elaine Lindsay from YouTube Tips and Tutorials
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YouTube Expands Descriptions - Get Those URLs Seen!

YouTube Expands Descriptions - Get Those URLs Seen! | Social Media Marketing, Google+ & SEO | Scoop.it
YouTube made a minor, unannounced change to the video pages this week and now creators get a lot more visibility in the descriptions box.

Via Ileane Smith
Elaine Lindsay's insight:

Any and everything that helps with visibility is a + in my book! Thanks +Ileane Smith

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Ileane Smith's curator insight, April 5, 9:12 PM

This a welcome change by YouTube. Now it will be even more important to write good descriptions for our videos

eProAgi Anderson's curator insight, April 8, 4:10 PM

Always, always pay attention to what YouTube is doing. It's the second largest search engine on the planet, next to it's parent Google!!

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Google Announces 1B Total Android Activations, Names Next Version ‘KitKat’ | TechCrunch

Google Announces 1B Total Android Activations, Names Next Version ‘KitKat’ | TechCrunch | Social Media Marketing, Google+ & SEO | Scoop.it

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.


Via Laurie DesAutels
Elaine Lindsay's insight:

just like what you need for a 'nice light snack' 'KitKat' is what you need for a nice light app! ( well apps.. but that don't rhyme)

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Rescooped by Elaine Lindsay from SEO and Social Media Marketing
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Time for a New Definition of SEO

Time for a New Definition of SEO | Social Media Marketing, Google+ & SEO | Scoop.it

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

 

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

 

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

 

Read More: http://searchenginewatch.com/article/2288392/Time-for-a-New-Definition-of-SEO


Via Antonino Militello
Elaine Lindsay's insight:

I really vibe with the term 'web presence optimization' it is a better reflection of what encompasses SEO! Good article!

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Kaye Blum's curator insight, August 16, 2013 9:22 AM

I'm not sure I agree with this 100%. I have always focused on quality content before SEO tactics. Now Google thinks this is valid, hooray. It's an interesting pyramid diagram, but I believe places too much emphasis on technical SEO. Quality content wins and Google's SEO modifications now reflect this.

Bogdan S's curator insight, August 19, 2013 3:24 AM

Time for big changes is here!!

Sanjana Singh's curator insight, September 13, 2013 5:49 AM

It's really an awesome defination of SEO that's why i shared with you all guys join the conversation here and share your defination about the new SEO.

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matthew rappaport - Google+ - the #awesomesauce +Angie Person (of Interest) She flew out…

matthew rappaport - Google+ - the #awesomesauce +Angie Person (of Interest) She flew out… | Social Media Marketing, Google+ & SEO | Scoop.it
the #awesomesauce +Angie Person
(of Interest)

She flew out to +H.I.R.L. From Vegas last minute and rocked the "Keep Calm and Troll On" pin.

And now she…
Elaine Lindsay's insight:

Its so awesome to HIRL.. have to plan a few for the next few months.. 

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Rescooped by Elaine Lindsay from GoogleTVNews
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Google Launches Another Killer App On iPhone

Google Launches Another Killer App On iPhone | Social Media Marketing, Google+ & SEO | Scoop.it
Capture lets you upload videos directly to YouTube.

Via Laurie DesAutels
Elaine Lindsay's insight:

Another really useful app.. have you checked it out yet?

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Laurie DesAutels - Google+ - The next time you’re planning to visit a major city, use…

Laurie DesAutels - Google+ - The next time you’re planning to visit a major city, use… | Social Media Marketing, Google+ & SEO | Scoop.it
The next time you’re planning to visit a major city, use the neighborhood filters in Google’s Hotel Finder to find the perfect hotel location. Say that…
Elaine Lindsay's insight:

So cool wish I was at SXSW

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Google+ Helper - Google+ - Setting up a page with age restriction: When you set up a…

Google+ Helper - Google+ - Setting up a page with age restriction: When you set up a… | Social Media Marketing, Google+ & SEO | Scoop.it
Setting up a page with age restriction:

When you set up a page, you are prompted to choose whether the page has an age restriction for the audience.
Elaine Lindsay's insight:

I believe this to be a very useful tool. There are many things that are just too much for young people.. 

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9 Things Businesses Shouldn't Do On Social Media @Forbes | webaryal

9 Things Businesses Shouldn't Do On Social Media @Forbes | webaryal | Social Media Marketing, Google+ & SEO | Scoop.it
Use social media the right way, and you can attract new customers and boost your business. Use it the wrong way, and you can spark a backlash that’ll melt your reputation to a sticky puddle.
Elaine Lindsay's insight:

This speaks to exactly what we are working on in the Google+ community -Best Practices Social  Please join us if you too want to see social media best practices across all social.

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10 Awesome Slideshares of Social Media Marketing | Koka Sexton dot Com

10 Awesome Slideshares of Social Media Marketing | Koka Sexton dot Com | Social Media Marketing, Google+ & SEO | Scoop.it
10 Awesome Slideshares of Social Media Marketing | http://t.co/FDzOEJul #SMM | via/ @kokasexton #PR
Elaine Lindsay's insight:

What a mix! thanks to @Salestools for sharing the awesome post from @Kokasexton!

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Rescooped by Elaine Lindsay from AllAboutSocialMedia
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LinkedIn Products: Class of 2012

Take a look back at the incredible year of new products and enhancements on LinkedIn.


Via Laurie DesAutels
Elaine Lindsay's insight:

thanks to my pal +Laurie DesAutels

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How to Make the Most of Twitter for Your Business | Business 2 Community

How to Make the Most of Twitter for Your Business | Business 2 Community | Social Media Marketing, Google+ & SEO | Scoop.it
Twitter is a microblogging service, one where people can send and receive text-based messages for up to 140 characters.
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