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SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs

SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs | Social Media Marketing For Small Business | Scoop.it
Google search engine traffic is a doozy. So how do we, non-SEOs, get a shot at it? My SEO Traffic 2014 guide for non-SEOs will show you how.

Via Kimberly Castleberry
Francine Bishop's insight:

Great summary to get search traffic for non-SEO's. 

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Kimberly Castleberry's curator insight, January 29, 7:41 PM

You know I follow this stuff closely and I think Ana did a superb job summarizing what is going on at this time. 

Julieanne van Zyl's curator insight, February 2, 2:43 PM

this is the best reference I've seen for SEO, recommended reading for anyone who wants their blog posts listed on Google.

Social Media Marketing For Small Business
Social media is a vital marketing tool for small business. But what should be talked about and when?
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Do likes really convert to sales?

Do likes really convert to sales? | Social Media Marketing For Small Business | Scoop.it
A very common question amongst business owners who are still pondering the point and purpose of using social media is “will it actually result in more customers?” My answer is simple – of course it...
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SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs

SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs | Social Media Marketing For Small Business | Scoop.it
Google search engine traffic is a doozy. So how do we, non-SEOs, get a shot at it? My SEO Traffic 2014 guide for non-SEOs will show you how.

Via Kimberly Castleberry
Francine Bishop's insight:

Great summary to get search traffic for non-SEO's. 

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Kimberly Castleberry's curator insight, January 29, 7:41 PM

You know I follow this stuff closely and I think Ana did a superb job summarizing what is going on at this time. 

Julieanne van Zyl's curator insight, February 2, 2:43 PM

this is the best reference I've seen for SEO, recommended reading for anyone who wants their blog posts listed on Google.

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Social Media Guidelines - who is responsible according to ACCC

Social Media Guidelines - who is responsible according to ACCC | Social Media Marketing For Small Business | Scoop.it
Does your business have social media guidelines? According to the ACCC businesses are responsible for all comments irrespective of who put it there.
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What Makes a Good Content Curator?

What Makes a Good Content Curator? | Social Media Marketing For Small Business | Scoop.it

Excerpted from the article:
"Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility.
A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality.

So what does a good content curator look like?
1) Really Long Arms:
You have the expanded reach to know the smaller players with a unique perspective, the powerhouse publishers, and all of the niche players. This allows for a healthy variety of content, with differing perspectives.

2) Super Fast Scanning Eyes:
An efficient content curator knows how to scan an article for legitimacy, value, and relevance to their target market.

3) A Raised Eyebrow:
Each time you come upon something new, your eyebrow is already up, because you’re there to sniff it out to make sure it’ll pass the test. People will lose interest in what you share and you will hurt your credibility if you share content that isn’t high quality.

4) A Belly Full of Hunger:
Good content curators love what they do and are passionate about traversing the wide expanse of the web to find the best content possible."

Read full article here:
http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator

 


Via Robin Good, Giuseppe Mauriello
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Charlotte L Weitze's curator insight, March 11, 2013 1:43 AM
Robin Good's insight:

 

Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.

 

From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.

 

Rightful. Good for anyone just starting out with curation. 7/10

 

Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator#

EsdeGroot's curator insight, March 29, 2013 3:00 AM

This will be used in a course about SoMe

 

Rebeca Lamas's curator insight, November 18, 2013 5:07 AM

¿Qué aspectos hacen de ti un buen Content Curator?

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Useful Talks And Videos From Web Design Conferences

Useful Talks And Videos From Web Design Conferences | Social Media Marketing For Small Business | Scoop.it

 

Robin Good: Problem: "...with so many conferences that are out of reach for one reason or another, how does one catch the highlights from the conference that won’t fit into a 140 character tweet?"

 

Solution: The Smashing Magazine has just published a valuable  selection of curated design conference collections of video recordings and presentation clips presenting the best of those events.

 

"A number of sites have sprung up collating all of this wonderful content. Each with their own take on curating a library of conference videos."

 

This curated collection of collections comprises 35 online resources that have been designed for this very purpose: helping you discover the best talks, presentations and interviews from unique conferences and events.

 

 

Full curated collection: http://www.smashingmagazine.com/2012/11/09/useful-tech-talks-videos-web-conferences/

 


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Facebook Launches Collections, “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections

Facebook Launches Collections, “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | Social Media Marketing For Small Business | Scoop.it

Excerpted from article on TechCrunch:

"Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite.

Seven retail partners can now share Collections posts to their fans.

 

Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends..."

 

Read full article here:

http://techcrunch.com/2012/10/08/facebook-collections/


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The Social Landscape explained

The Social Landscape explained | Social Media Marketing For Small Business | Scoop.it

Have you ever wondered which social media platforms you should use? Or maybe you can't see how these platforms can generate interest in your products and services? This guide provides a clear demonstration and explaination for you. I hope you like it and it clears things up for you. Thanks http://www.cmo.com/ ;

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The Mounting Minuses at Google+

The Mounting Minuses at Google+ | Social Media Marketing For Small Business | Scoop.it
Google has registered 90 million users for its new social network, but it is a virtual ghost town compared with rival Facebook. Users are spending on average just minutes at Google+ each month even as they log hours on Facebook.
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5 Ways to Increase Your Facebook Fan Engagement

5 Ways to Increase Your Facebook Fan Engagement | Social Media Marketing For Small Business | Scoop.it

Want to increase your Facebook fan engagement?

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Does social media really hurt job seekers? - Communications - News - ZDNet Australia

Does social media really hurt job seekers? - Communications - News - ZDNet Australia | Social Media Marketing For Small Business | Scoop.it
Job candidates' social-media profiles are often more harmful than helpful when seeking new employment, according to research commissioned by Telstra.
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5 Tips for Using the New LinkedIn Company Pages

5 Tips for Using the New LinkedIn Company Pages | Social Media Marketing For Small Business | Scoop.it
Have you kept up with the changes at LinkedIn?

Did you know you can do more for your company on LinkedIn?

Keep reading to learn more.
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Small Business Are Making The Move To Facebook! | Mayvin Training

Small Business Are Making The Move To Facebook! | Mayvin Training | Social Media Marketing For Small Business | Scoop.it
Small Business Are Making The Move To Facebook!
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It's a sad day today. RIP Steve Jobs.

It's a sad day today. RIP Steve Jobs. | Social Media Marketing For Small Business | Scoop.it
Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor.
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Top 10 Social Media Blogs, The 2014 Winners!

Top 10 Social Media Blogs, The 2014 Winners! | Social Media Marketing For Small Business | Scoop.it
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014.
Francine Bishop's insight:

If you're looking for social media tips, case studies, information, education, trends, advice or just want to keep up to date here are Social Media Examiner's top 10 blogs. Of course you can also keep in touch with me and I'll keep you posted also :)

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Facebook Trends for 2013 That Will Affect Page’s Performance for 2014

Facebook Trends for 2013 That Will Affect Page’s Performance for 2014 | Social Media Marketing For Small Business | Scoop.it
Facebook has undertaken many changes in 2013 and continues to undergo regular changes. How will these changes affect Facebook page performance in 2014.
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Social Media for Business Made Easy - Or Not!

Social Media for Business Made Easy - Or Not! | Social Media Marketing For Small Business | Scoop.it
On a daily basis I receive enquiries looking for help with social media for business. People who want it to work for their business. There is no simple fix.
Francine Bishop's insight:

Business owners have some decisions to make when it comes to social media. Every day spent waiting for it to attract customers is a day wasted. Social media is the tool - you have to put energy into the tool before it can work. 

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Social Media Marketing For Small Business | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

Via Chuck Bartok
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Chuck Bartok's curator insight, February 10, 2013 10:50 PM

A gret collection of useful tips...

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Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | TechCrunch

Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | TechCrunch | Social Media Marketing For Small Business | Scoop.it

Facebook has just begun testing... the want/collect button, adding a "pinterest" type function. 

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Facebook Groups Adds Dropbox Integration

Facebook Groups Adds Dropbox Integration | Social Media Marketing For Small Business | Scoop.it

Now if you want to share files with friends via Facebook groups, you can do so via Dropbox.
This can have a great impact for an active Group


Via Chuck Bartok
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» Nice article with some great tips for getting more clicks, likes and social media shares Dynamic Business

» Nice article with some great tips for getting more clicks, likes and social media shares Dynamic Business | Social Media Marketing For Small Business | Scoop.it
7 tips for getting more clicks, likes and social media shares...
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How much time should you spend on social media?

How much time should you spend on social media? | Social Media Marketing For Small Business | Scoop.it

Are you spending too much time on social media? 56% of people spend less than 2 hours a day. 

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Use Social Media for Your Business | Mayvin Training

Use Social Media for Your Business | Mayvin Training | Social Media Marketing For Small Business | Scoop.it

Use Social Media for Your Business... training in Wollongong on 9th December. Full day of doing, not discussing!

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Free Success Guide | Mayvin TrainingMayvin Training

If you're in business and want to use social media you need a map! You can easily waste so much time and it is important to work and start strategically. This 1 page  Social Business Success Guide will show you the way in simple, concise and "non-technie" language. Grab a copy today!

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Why you should hire older workers - Small Business - Yahoo!7

Why you should hire older workers - Small Business - Yahoo!7 | Social Media Marketing For Small Business | Scoop.it
Business owners should make a policy of hiring older workers, including retirees, to broaden the experience and diversity in their workplace, according to demographer and sociologist Bernard Salt.
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How Small Business Are Using Social Media | Mayvin Training

How Small Business Are Using Social Media | Mayvin Training | Social Media Marketing For Small Business | Scoop.it
This is a great infographic created by Crowdspring. Remember though the data is US based, so it would vary from Australia.
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