Social Media Marketing for Small Biz
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Social Media Marketing for Small Biz
Tips, ideas & advice to make your social media marketing successful
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This is How You Share Content Via Social Media

This is How You Share Content Via Social Media | Social Media Marketing for Small Biz | Scoop.it
The problem is that our articles are seen on Facebook and Google+ with minimal reach. Not too many shares, not too much dialog. We’re using a a third party to publish them so we know that Edgerank is already driving our visibility down.

Via Ron Sela
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Ron Sela's curator insight, July 21, 2013 1:02 PM

This is How You Share Content Via Social Media

Randy Hilarski's comment, July 21, 2013 1:10 PM
This is exactly how I have been posting on Google Plus for two years.
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Branding for Small Businesses | Social Media Today

Branding for Small Businesses | Social Media Today | Social Media Marketing for Small Biz | Scoop.it
When you make the effort to inspire, amuse, or simply connect with your audience, the results can be just the boost your brand needs.
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Rescooped by Monica McPherrin from H2H Marketing
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How To Write A Bare-Bones Content Strategy For Small Business - Business 2 Community

How To Write A Bare-Bones Content Strategy For Small Business - Business 2 Community | Social Media Marketing for Small Biz | Scoop.it

 Case studies like these prove that blogging, eBooks and social media do work for a small business strategy.


Via Fabrizio Faraco
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Fabrizio Faraco's curator insight, June 25, 2013 2:22 AM

add your insight...Several years ago, Marcus Sheridan was the struggling owner of a swimming pool business. Currently, his company is the largest of its kind in the world. He credits his meteoric success – and his current status as a sought-after keynote speaker and recognized thought leader – to a solid small business strategy which was based on content marketing. You can bet Sheridan didn’t have a marketing budget anywhere near what Oreo is working with.

Mr Tozzo's curator insight, June 25, 2013 5:46 AM

How To Write A Bare-Bones Content Strategy For Small Business - Business 2 Community

Rescooped by Monica McPherrin from 100% Organic Social Media
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The Endgame Of Social Engagement

The Endgame Of Social Engagement | Social Media Marketing for Small Biz | Scoop.it

Use social media engagement tools to effectively spark conversations and build relationships.


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Social Media is Hard: The 2013 Landscape of Social Networks in One Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in One Infographic | Social Media Marketing for Small Biz | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism

Via Fabrizio Faraco
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Fabrizio Faraco's curator insight, July 3, 2013 2:50 AM

For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers. It was created to serve as a visual tool for brands to consider unforeseen opportunities through a holistic lens. Over the years, it has served as a business tool as well as art decorating the walls and screens of offices, conference halls, and also homes.

jaynalocke's comment, July 3, 2013 8:58 AM
I love the Conversation Prism. Thanks for sharing the latest version, Fabrizio.
Fabrizio Faraco's comment, July 3, 2013 9:29 AM
Thanks Jayna
Rescooped by Monica McPherrin from Sensible Social Media & Digital Marketing
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5 Steps for Creating Your First Content Strategy

5 Steps for Creating Your First Content Strategy | Social Media Marketing for Small Biz | Scoop.it
Content is taking over the world! At least, it’s taking over Google and Google pretty much runs the world. So it is more important than ever to have a strong content campaign as a part of your digital strategy.

Via Stefano Principato, Lynn O'Connell for O'Connell Meier
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Lynn O'Connell for O'Connell Meier's curator insight, June 7, 2013 3:22 AM

Without a clear plan, you'll spend way too much time for an uncertain result. It's time to get serious, block out a few hours, and take charge of your content strategy.

Help Traduzioni 's curator insight, June 7, 2013 3:55 AM

"It is more important than ever to have a strong content campaign as a part of your digital strategy. To accomplish this, you need a plan. And not just any plan. But one that actually helps you reach your goals..."

Maria Elena Leta's curator insight, June 10, 2013 11:00 AM

Content is king, organization too.

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Small Business Social, How to Build Relationships With Content and Social Media | Social Media Examiner

Small Business Social, How to Build Relationships With Content and Social Media | Social Media Examiner | Social Media Marketing for Small Biz | Scoop.it
Social media marketing podcast 43: In this episode Jeff Korhan talks about social marketing and how you can implement it into your business

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Fabrizio Faraco's curator insight, June 3, 2013 2:25 AM

To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast.

 
Rescooped by Monica McPherrin from Social Media Content Curation
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Content Curation Tool: eduClipper Launches Its "Pinterest For Education"

Content Curation Tool: eduClipper Launches Its "Pinterest For Education" | Social Media Marketing for Small Biz | Scoop.it

Excerpted from review article on TechCrunch:
"This week the teacher-turned-entrepreneur Adam Below officially launched eduClipper, a platform that allows teachers and students to explore, share and contribute to a library of educational content. In both function and design, it’s essentially a Pinterest for education, with one notable difference: Because eduClipper is built exclusively for teachers and students, unlike Pinterest, you probably won’t find it blocked by your local school.

Educators and students can explore thousands of pieces of educational content, find lesson plans, resources and videos and search for the most popular content by subject or interest.

With eduClipper, users can share individual eduClips (or pieces of content) or eduClipboards (collections of content) with colleagues or students while cross-posting or embedding that content on other social platforms or sending them through email.

EduClips are created through the site’s bookmarklet (a Chrome extension), so once it’s installed in their browsers, teachers and students can grab any content they find on the web, Google Drive, Google Apps and more, and add them to their collection, i.e. their eduClipboards. Once grabbed, the site automatically grabs the source link, too, so that it’s easy to get back to the original content and easy to give proper citation.

Teachers and students can share these clipboards so that their classmates and colleagues can collaborate on assignments or in-class activities, create groups to share these resources with and align the content that’s clipped and shared to Common Core Standards. That’s the big advantage of eduClipper over Pinterest, that content can easily be organized and annotated for each class or subject by way of these learning collections. It also has the benefit of being created by a teacher who has spent the last five years searching for and curating the web’s best educational content..."

Read full review article by TechCrunch here:
http://techcrunch.com/2013/06/02/educlipper-launches-its-pinterest-for-education-to-bring-better-crowdsourced-curation-sharing-to-the-classroom/

Try out eduClipper: https://www.educlipper.net

 


Via Giuseppe Mauriello
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Anna Vidal Oldham's curator insight, June 5, 2013 5:49 AM

Great tool!

 

Alejandro Tortolini's curator insight, June 6, 2013 10:55 AM

EduClipper: para hacer curaduría de contenidos educativos.

Bart van Maanen's curator insight, June 10, 2013 6:30 AM

Zo te zien een prachtige manier om op een Pinterest-achtige manier online info en content te verzamelen voor in de klas. Iedere leerling kan er aan bijdragen en notities toevoegen via een bookmark app in Chrome. De originele link / vindplaats wordt tegelijk opgeslagen. Nice.

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4 Best Practices for Finding Facebook and Blog Images - SociallyStacked - Everything Social for Small Businesses and Agencies

4 Best Practices for Finding Facebook and Blog Images - SociallyStacked - Everything Social for Small Businesses and Agencies | Social Media Marketing for Small Biz | Scoop.it
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12 types of social media personalities | Articles | Home

12 types of social media personalities | Articles | Home | Social Media Marketing for Small Biz | Scoop.it
An in-depth study identified a dozen breeds of social media users, from the self-promoting ‘peacocks’ to the awkward ‘virgins.’
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Competitive EdgeRank: The Delicate Ecosystem of Facebook’s News Feed

Competitive EdgeRank: The Delicate Ecosystem of Facebook’s News Feed | Social Media Marketing for Small Biz | Scoop.it
Have you explored competitive EdgeRank or Fan overlap? Do you know which pages you're competing with in the News Feed? They may not be what you think.
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Twitter for Business: The Ultimate Guide - Ahain Group

Twitter for Business: The Ultimate Guide - Ahain Group | Social Media Marketing for Small Biz | Scoop.it
Find out how to best use Twitter for business including getting set up, finding followers, tweeting, managing accounts and marketing
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The Ultimate Guide For Facebook On Mobile | Simply Zesty

The Ultimate Guide For Facebook On Mobile | Simply Zesty | Social Media Marketing for Small Biz | Scoop.it
Marketers will know by now that if you're doing anything on Facebook, mobile has to play an integral part.
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How to Control Your Privacy on Facebook [COMIC]

How to Control Your Privacy on Facebook [COMIC] | Social Media Marketing for Small Biz | Scoop.it
Sites like Facebook have become a haven for prying eyes ranging from profile stalkers to government officials like the NSA. You never know who is watching these days. Is there even such a thing as privacy on social media anymore?
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Rescooped by Monica McPherrin from 100% Organic Social Media
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Facebook's Biggest Source Of Traffic Is Also The Least Monetizable

Facebook's Biggest Source Of Traffic Is Also The Least Monetizable | Social Media Marketing for Small Biz | Scoop.it
Not all content is created equal.

Via Randy Thio
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Rescooped by Monica McPherrin from Business in a Social Media World
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The Chat Diary lets you find Twitter chats easily

The Chat Diary lets you find Twitter chats easily | Social Media Marketing for Small Biz | Scoop.it
Fans of Twitter chats are going to love this! The Chat Diary is your one-stop spot to find meetups on Twitter. The service lists more than 850 chats that you can search by keywords, categories, tim...

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 1, 2013 5:13 PM

The Chat Diary is a fully searchable Twitter chat directory. 

Have you tried it?

Sharilee Swaity's comment, July 1, 2013 5:47 PM
It took me a bit to figureteout what it was,but once I did, I found it quite a neat idea.
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Guest post: 10 logo design principles to consider when creating your online presence

Guest post: 10 logo design principles to consider when creating your online presence | Social Media Marketing for Small Biz | Scoop.it
The following is a guest post by Matthew Brennan. His bio is at the end of the article. Building your brand online is crucial in today’s marketing world, and your logo is a critical part of that pr...

Via Cendrine Marrouat - cendrinemarrouat.com
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Jordan Anderson- www.havefunandprofit.com's curator insight, July 3, 2013 3:38 AM

Great Logo designs you got here!

Cendrine Marrouat - cendrinemarrouat.com's comment, July 3, 2013 10:54 PM
Thanks, Jordan!
Penelope's curator insight, July 5, 2013 3:47 PM

 

This article is very timely, as I have been working on a logo design for http://PhilosBooks.com, which will be shown on the website very soon. Please let me know what you think once you take a look at it!

 

As an author, you are a brand whether you like that fact or not. If you have a logo that pops, and every time people see it, they will think of you, you are ahead of the game. Make sure it is relevant, eye-catching, and brands you and your books. You can then place that logo on every single one of your book covers.

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.creativeramblings.com/guest-post-10-logo-design-principles/

 

 

 

Rescooped by Monica McPherrin from Sensible Social Media & Digital Marketing
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Infographic: Average reader will only read 20% of web content

Infographic: Average reader will only read 20% of web content | Social Media Marketing for Small Biz | Scoop.it
I don’t know how accurate these statistics are (I’ve heard the 8 second observation from Sally Hogshead before), but I love this infographic for its underlying message: we oftentimes take readers for granted.

Via Lynn O'Connell for O'Connell Meier
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Lynn O'Connell for O'Connell Meier's curator insight, June 5, 2013 7:20 PM

Agree in general. Still keep one thing in mind: the average reader will only read 20%, yet the prospective buyer will keep going. Use your short copy to reel in prospects; provide more detail for those who like what they see.

Rescooped by Monica McPherrin from Sensible Social Media & Digital Marketing
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Why Mobile Should Be a Top Priority for Direct Marketers | Neolane

Why Mobile Should Be a Top Priority for Direct Marketers | Neolane | Social Media Marketing for Small Biz | Scoop.it
With mobile usage continuing to soar, learn why mobile marketing should be made a top priority for direct marketers.

Via Lynn O'Connell for O'Connell Meier
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Rescooped by Monica McPherrin from Social Media Power
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500+? How Many LinkedIn Connections Do They REALLY Have?

500+? How Many LinkedIn Connections Do They REALLY Have? | Social Media Marketing for Small Biz | Scoop.it
share Back in the day, LinkedIn profiles clearly displayed exactly how many connections you had. As the networking rush kicked in, many people ran with it, building networks with thousands of connections and the open networking race was on.

Via Zbynek Kysela ✔
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Zbynek Kysela ✔'s curator insight, May 28, 2013 8:55 PM

Let's connect on LinkedIn!

====================

One click invite:

http://justpaste.it/connect2zbynek

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How to Customize Your Twitter Trends

How to Customize Your Twitter Trends | Social Media Marketing for Small Biz | Scoop.it
We've taken a look at how to customize your account to see a wider, truer view of trending topics than your default settings offer.
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5 Google+ Marketing Tips for Your Small Business - Business 2 Community

5 Google+ Marketing Tips for Your Small Business - Business 2 Community | Social Media Marketing for Small Biz | Scoop.it
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The Anatomy of a Perfect Web Page

The Anatomy of a Perfect Web Page | Social Media Marketing for Small Biz | Scoop.it
As Web Design, User Experience, Search Engine Optimisation, Conversion Rate Optimisation and many other traditionally individual disciplines become more and more unified it
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This Simple Action Will Dramatically Grow Your LinkedIn Network

This Simple Action Will Dramatically Grow Your LinkedIn Network | Social Media Marketing for Small Biz | Scoop.it
If you’re on LinkedIn, you want to grow your network -- because there’s some serious career-boosting power in those connections.
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Social Trust Factor: 10 Tips to Establish Social Business Credibility | The Marketing Nut

Social Trust Factor: 10 Tips to Establish Social Business Credibility | The Marketing Nut | Social Media Marketing for Small Biz | Scoop.it
Do you lack the trust factor? There could be many different reasons why your communities are reluctant to engage with you. One of the most common reasons is that they don't trust you.
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