Excerpt from article by Mike Murray published on Content Marketing Institute: "The following (curated!) collection is designed to give brands one-stop access to a diverse range of ideas and information to help them manage their content curation efforts.
Joe Pulizzi describes the task of content curation thusly: “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.”
Curata’s Pawan Deshpande cites calls-to-actions (CTAs) as an underrated component of content marketing that can help take your content curation efforts from good to great.
In another recent post, Roger C. Parker recommends that content curators:
- Strive for uniqueness, including cultivating resources that are fresher and not as well known; - Determine whether comments are in context for the content that you’re curating; - Add value with your perspectives, such as examples of how your market can put ideas to work; - Be concise, ensuring that your comments don’t exceed the length of the original piece;
Other key tips are about: - Adding brand credibility... - Curation inspiration... - Organization...
There are more content curation advices from old articles by Forbes, Mashable.
An other old post by DigitalSherpa offers additional perspective: "The goal of content curation is not to create new content, but to find the most relevant content pertaining to a specific category and funneling this information to readers in a very targeted way..."
Sydney Morning Herald Six killer ways to launch your product online Sydney Morning Herald There are hundreds of ways to launch your next product or service online and the web is undoubtedly one of the best avenues you can use to shape your launch...
To use or not to use Google+? That is the question. Many people are still on the fence about whether or not to incorporate Google+ into their social media marketing strategy. Are you a little overwhelmed with where to start and how it works?
5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead ... Business 2 Community That's real social ROI. Following these 5 steps can create the right foundation for your social media marketing strategy.
Wamda Don't overthink your startup's social media strategy Wamda The truth is, as hilarious as this phrase is, those who ask are on to something: Just Falafel's simple and straightforward strategy does sell falafel and franchising contracts.
The aim of social media is to facilitate brand awareness and develop your brand's personality. To do this you need to enter into meaningful conversations with your would-be customers, but before you can hold meaningful conversations you need to produce content that engages your followers.
This infographic provides you with 10 tips that will allow you to get the most out of your social media investment.