Excerpt from article by Mike Murray published on Content Marketing Institute:
"The following (curated!) collection is designed to give brands one-stop access to a diverse range of ideas and information to help them manage their content curation efforts.
Joe Pulizzi describes the task of content curation thusly: “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.”
Curata’s Pawan Deshpande cites calls-to-actions (CTAs) as an underrated component of content marketing that can help take your content curation efforts from good to great.
In another recent post, Roger C. Parker recommends that content curators:
- Strive for uniqueness, including cultivating resources that are fresher and not as well known;
- Determine whether comments are in context for the content that you’re curating;
- Add value with your perspectives, such as examples of how your market can put ideas to work;
- Be concise, ensuring that your comments don’t exceed the length of the original piece;
Other key tips are about:
- Adding brand credibility...
- Curation inspiration...
There are more content curation advices from old articles by Forbes, Mashable.
An other old post by DigitalSherpa offers additional perspective:
"The goal of content curation is not to create new content, but to find the most relevant content pertaining to a specific category and funneling this information to readers in a very targeted way..."
Each tip is analyzed with more information and some interesting external links. Read full original article here:
Via Giuseppe Mauriello