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Rescooped by Monica McPherrin from Public Relations & Social Media Insight
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8 Tips For Managing A #SocialMedia Crisis

8 Tips For Managing A #SocialMedia Crisis | Social Media Marketing for Small Biz | Scoop.it

The key word in social media is social.

 

As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.

 

But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...


Via Jeff Domansky
Monica McPherrin's insight:

Always have a plan in case of an emergency.

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Cindy Navarro's curator insight, August 29, 2013 10:44 AM

It takes R & R: Relationship & Response to issues.

Betty Carlin's curator insight, August 29, 2013 11:23 AM

Great infographic! It's all about having a plan in place BEFORE you need it.

 

Alison D. Gilbert's curator insight, September 5, 2013 10:23 AM

Dealing with a social media crisis.

 

Social Media Marketing for Small Biz
Tips, ideas & advice to make your social media marketing successful
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5 Tips for Managing Social Media in a Big Company

5 Tips for Managing Social Media in a Big Company | Social Media Marketing for Small Biz | Scoop.it

Are you managing social media for a large company? This article shares four tips for managing company-wide social media in a complex organization.


Via Kamal Bennani
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Rescooped by Monica McPherrin from socialmedia today
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Cool infographic showing 5 scientifically proven ways to get retweeted

Cool infographic showing 5 scientifically proven ways to get retweeted | Social Media Marketing for Small Biz | Scoop.it
For more data, statistics and social media science, don’t forget to register for my Science of Social Media webinar.

Via Valerie Dohm
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Rescooped by Monica McPherrin from socialmedia today
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10 fascinating Facebook facts -- and what they say about us

10 fascinating Facebook facts -- and what they say about us | Social Media Marketing for Small Biz | Scoop.it
A study released this week revealed that 47% of Facebook users have swear words on their pages. A survey last week, meanwhile, showed that undergraduate men who talk about alcohol on Facebook tend to have more friends.

Via Valerie Dohm
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Rescooped by Monica McPherrin from Social media and the Internet
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26 content ideas for social media

26 content ideas for social media | Social Media Marketing for Small Biz | Scoop.it
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.

Via imaginetsa
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Rescooped by Monica McPherrin from Social media and the Internet
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Social Media Strategy: Create a Strategy in 7 Steps

Social Media Strategy: Create a Strategy in 7 Steps | Social Media Marketing for Small Biz | Scoop.it
Create an effective social media strategy that produces measurable results in 7 steps

Via imaginetsa
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Rescooped by Monica McPherrin from Content Curation World
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Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It | Social Media Marketing for Small Biz | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

Via Robin Good
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John Thomas's curator insight, February 5, 3:27 AM

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It

Nevermore Sithole's curator insight, March 10, 8:53 AM

14 ways to add value when curating content

SyReach's curator insight, July 7, 1:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

Rescooped by Monica McPherrin from H2H Marketing
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How to increase your SEO

How to increase your SEO | Social Media Marketing for Small Biz | Scoop.it
Google Plus is more than just a social media site. It can be a tool to boost rankings on search engines. Here we show you how to increase your SEO with Google+

Via Fabrizio Faraco
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Fabrizio Faraco's curator insight, November 10, 2013 12:29 PM

So what is Google Plus, really?

Google describes the service as connecting social, communication and people which is designed to build your website’s ability to rank higher on search. Here we show you how to increase your SEO with Google+.

Rescooped by Monica McPherrin from H2H Marketing
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18 Social Media Marketing Tips From the Pros

18 Social Media Marketing Tips From the Pros | Social Media Marketing for Small Biz | Scoop.it
Social media marketing tips: discover the tactics the pros are using to boost their social media marketing.

Via Fabrizio Faraco
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Fabrizio Faraco's curator insight, November 12, 2013 1:58 PM

We asked top social media pros to share their hottest social media marketing tactics.

In this article, you’ll discover strategies the pros use to boost their social media marketing.

Rescooped by Monica McPherrin from Social Media Content Curation
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Content Curation: Key Tips and Ideas for Brands

Content Curation: Key Tips and Ideas for Brands | Social Media Marketing for Small Biz | Scoop.it

Excerpt from article by Mike Murray published on Content Marketing Institute:
"The following (curated!) collection is designed to give brands one-stop access to a diverse range of ideas and information to help them manage their content curation efforts.

Joe Pulizzi describes the task of content curation thusly: “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.”

Curata’s Pawan Deshpande cites calls-to-actions (CTAs) as an underrated component of content marketing that can help take your content curation efforts from good to great.

In another recent post, Roger C. Parker recommends that content curators:

- Strive for uniqueness, including cultivating resources that are fresher and not as well known;
- Determine whether comments are in context for the content that you’re curating;
- Add value with your perspectives, such as examples of how your market can put ideas to work;
- Be concise, ensuring that your comments don’t exceed the length of the original piece;

Other key tips are about:
- Adding brand credibility...
- Curation inspiration...
- Organization...

There are more content curation advices from old articles by Forbes, Mashable.

An other old post by DigitalSherpa offers additional perspective:
"The goal of content curation is not to create new content, but to find the most relevant content pertaining to a specific category and funneling this information to readers in a very targeted way..."

Each tip is analyzed with more information and some interesting external links. Read full original article here:
http://contentmarketinginstitute.com/2013/10/content-curation-tips-ideas-brands/

 

 


Via Giuseppe Mauriello
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Rescooped by Monica McPherrin from Tribe Building - Great Articles on Social Media, Search Marketing & More
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A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan | Social Media Marketing for Small Biz | Scoop.it
Not sure what inbound marketing is? Follow this step-by-step process to get started.

Via Gina Carr
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Rescooped by Monica McPherrin from Social Media Measurement Analytics ROI
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3 Reasons Why There's No Measuring ROI On Social Media - Forbes

3 Reasons Why There's No Measuring ROI On Social Media - Forbes | Social Media Marketing for Small Biz | Scoop.it
Guest post written by Lux Narayan Lakshmanan (Lux) Narayan is CEO at Unmetric.

Via Gina Carr
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Neil Ferree's comment, July 14, 10:31 AM
@Rebekah Radice if and when you decide to got Pro level on Scoop.it and you'd like to collaborate on a few techniques I've learned over the years, let me know and I'd be glad to share a few tips and tactics you might find useful?
Rescooped by Monica McPherrin from B2B Industry Uses Social
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Real Business - CEOs need a social media presence

Real Business - CEOs need a social media presence | Social Media Marketing for Small Biz | Scoop.it
CEOs who engage with LinkedIn and Twitter can foster trust and familiarity, says Thomas Vollrath.

Via WendySoucie
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WendySoucie's curator insight, September 26, 2013 3:35 AM

As risky as this may sound to some companies, CEOs that blog or tweet might really help build trust with internal and external customers. The benefits to engage your CEO in social activities on a regular basis can be:

1.Profiling the personality behind the brand
2.Engaging with customers

3.Trust

4.Attract better employees and keep the ones you’ve got

Rescooped by Monica McPherrin from B2B Industry Uses Social
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Six killer ways to launch your product online - Sydney Morning Herald

Six killer ways to launch your product online - Sydney Morning Herald | Social Media Marketing for Small Biz | Scoop.it
Sydney Morning Herald Six killer ways to launch your product online Sydney Morning Herald There are hundreds of ways to launch your next product or service online and the web is undoubtedly one of the best avenues you can use to shape your launch...

Via WendySoucie
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WendySoucie's curator insight, October 10, 2013 4:21 AM

I am all for online product launches support if possible with traditional media for a larger impact. But you can do it just online.

Rescooped by Monica McPherrin from socialmedia today
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The Social Media Cheat Sheet [INFOGRAPHIC] - AllTwitter

The Social Media Cheat Sheet [INFOGRAPHIC] - AllTwitter | Social Media Marketing for Small Biz | Scoop.it
The Social Media Cheat Sheet [INFOGRAPHIC]...

Via Valerie Dohm
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Rescooped by Monica McPherrin from socialmedia today
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5 Tips for Using Humor in Your Social Media Activities

5 Tips for Using Humor in Your Social Media Activities | Social Media Marketing for Small Biz | Scoop.it
Can you remember something funny?Humor can go a long way with social media.Are you considering using humor with your social media activ...

Via Valerie Dohm
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Rescooped by Monica McPherrin from Social media and the Internet
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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | Social Media Marketing for Small Biz | Scoop.it

Alcuni suggerimenti generali su come ottimizzare i contenuti postale.

Per saperne di più su:  ! http://www.business2community.com/social-media/optimize-post-content-everywhere-0914222 # 2EFDX


Via Antonino Militello, Marco Favero, massimo facchinetti, imaginetsa
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Sue Walsh's curator insight, June 23, 9:12 PM

A great comparison-o-graphic!

Therese Torris's curator insight, June 24, 1:21 AM

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

Rescooped by Monica McPherrin from Social media and the Internet
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What Comes After Facebook? The Future of Social Media

What Comes After Facebook? The Future of Social Media | Social Media Marketing for Small Biz | Scoop.it
In case you have been on vacation for the past 6 months, you'll know that Facebook and Twitter are in a bit of trouble. I don't mean they are about to go bankrupt or anything (they won't), but we're seeing a clear trend of disapproval towards them.

Via imaginetsa
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Rescooped by Monica McPherrin from Social media and the Internet
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How Effective Are Facebook Ads? - Datify

How Effective Are Facebook Ads? - Datify | Social Media Marketing for Small Biz | Scoop.it
With the effectiveness of Facebook advertising consistently being called into question, we decided to pull together some of the key stats around the debate in one visual place. Find out more below: We find that Facebook ads are one of the best ways to generate ROI consistently for our clients. We have no allegiance to …

Via imaginetsa
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Rescooped by Monica McPherrin from Content Curation World
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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Social Media Marketing for Small Biz | Scoop.it

Via Robin Good
Monica McPherrin's insight:

Robin has done an awesome job of currating the best sources for several different niches. Thus is a must save post!

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Volkmar Langer's curator insight, January 6, 2:54 AM

Wow, what a good structured Collection - thanks to Robin Good - his name is program :-)

Louise Robinson-Lay's curator insight, January 16, 10:30 PM

Finding material can be a challenge, after all, there is so much out there. Robin Good shares some of his go to content discovery tools here.

Nicoletta Gay's curator insight, January 29, 4:59 AM

Great resourcerces about Content Discovery collected by

@Robin Good

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Is Social Media Creating A Digital Tipping Point? - Jeffbullas's Blog

Is Social Media Creating A Digital Tipping Point? - Jeffbullas's Blog | Social Media Marketing for Small Biz | Scoop.it
RT @jeffbullas: Is Social Media Creating A Digital Tipping Point? http://t.co/dx0Mad4k6O
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Rescooped by Monica McPherrin from Socially Speaking
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Are You Likeable? How To Truly Measure Your Brand’s Social Media Success

RT @lauraaprez: Measure the likeabilty of your brand by downloading @LikeableMedia's exclusive report http://t.co/LL1znysIrS #marketing #br…

Via Lisa Rodriguez
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Rescooped by Monica McPherrin from Social Media Power
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How to Mass Invite All Friends on Facebook

Gregory Musantry shows you steps by step how to select all your friends on Facebook to invite them to an Event or Fanpage you created. Copy this Code/Script:...

Via Zbynek Kysela ✔
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Zbynek Kysela ✔'s curator insight, May 27, 2013 11:38 AM
How to Mass Invite Facebook Friends to an Event or Fan Page
Rescooped by Monica McPherrin from Cool Tools for Social Networking
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Infographics Are Hot, Your Boring Data Is Not

Infographics Are Hot, Your Boring Data Is Not | Social Media Marketing for Small Biz | Scoop.it
Turn your boring piles of stats, data and other information into an eye-catching infographic using these three steps.

Via Gina Carr
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Rescooped by Monica McPherrin from 100% Organic Social Media
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The Endgame Of Social Engagement

The Endgame Of Social Engagement | Social Media Marketing for Small Biz | Scoop.it

Use social media engagement tools to effectively spark conversations and build relationships.


Via Randy Thio
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Rescooped by Monica McPherrin from B2B Industry Uses Social
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How to Outsource Your Social Media Strategy WITHOUT Sacrificing Quality

How to Outsource Your Social Media Strategy WITHOUT Sacrificing Quality | Social Media Marketing for Small Biz | Scoop.it
Social Media is one of the best ways to grow your online community. Having time to actually manage the social media yourself, on the other hand, is another matter entirely.

Via WendySoucie
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WendySoucie's curator insight, October 10, 2013 3:47 AM

Picking the right person is the key in this equation.