Social Media Marketing for Small Biz
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Social Media Marketing for Small Biz
Tips, ideas & advice to make your social media marketing successful
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Rescooped by Monica McPherrin from Business in a Social Media World
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Guest post: 10 logo design principles to consider when creating your online presence

Guest post: 10 logo design principles to consider when creating your online presence | Social Media Marketing for Small Biz | Scoop.it
The following is a guest post by Matthew Brennan. His bio is at the end of the article. Building your brand online is crucial in today’s marketing world, and your logo is a critical part of that pr...

Via Cendrine Marrouat - cendrinemarrouat.com
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Jordan Anderson- www.havefunandprofit.com's curator insight, July 3, 2013 3:38 AM

Great Logo designs you got here!

Cendrine Marrouat - cendrinemarrouat.com's comment, July 3, 2013 10:54 PM
Thanks, Jordan!
Penelope's curator insight, July 5, 2013 3:47 PM

 

This article is very timely, as I have been working on a logo design for http://PhilosBooks.com, which will be shown on the website very soon. Please let me know what you think once you take a look at it!

 

As an author, you are a brand whether you like that fact or not. If you have a logo that pops, and every time people see it, they will think of you, you are ahead of the game. Make sure it is relevant, eye-catching, and brands you and your books. You can then place that logo on every single one of your book covers.

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.creativeramblings.com/guest-post-10-logo-design-principles/

 

 

 

Rescooped by Monica McPherrin from Business in a Social Media World
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Facebook's Advice to Marketers: Post Stuff About Your Brand

Facebook's Advice to Marketers: Post Stuff About Your Brand | Social Media Marketing for Small Biz | Scoop.it
It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively.

 

With that goal in mind, Facebook looked at postings on 23 brand Pages over one month to see which posts did the best. The upshot: When you talk about things related to your brand, you’ll get more engagement.

 

For example, a post by a cruise line marketer (Facebook did not disclose which brands exactly were involved in the study) stating “I decided to go on my first cruise because ____,” performed better than one that said, “Hang in there everybody. Monday will be over before we know it.”

 

“Topics related to brand or about the brand were significant predictors of increased engagement,” says Sean Bruich, head of measurement at Facebook. “When pages post about topics related to brands, they increase engagement.”


Via Cendrine Marrouat - cendrinemarrouat.com
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