The problem is that our articles are seen on Facebook and Google+ with minimal reach. Not too many shares, not too much dialog. We’re using a a third party to publish them so we know that Edgerank is already driving our visibility down.
It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively.
With that goal in mind, Facebook looked at postings on 23 brand Pages over one month to see which posts did the best. The upshot: When you talk about things related to your brand, you’ll get more engagement.
For example, a post by a cruise line marketer (Facebook did not disclose which brands exactly were involved in the study) stating “I decided to go on my first cruise because ____,” performed better than one that said, “Hang in there everybody. Monday will be over before we know it.”
“Topics related to brand or about the brand were significant predictors of increased engagement,” says Sean Bruich, head of measurement at Facebook. “When pages post about topics related to brands, they increase engagement.”
5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead ... Business 2 Community That's real social ROI. Following these 5 steps can create the right foundation for your social media marketing strategy.
A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]
Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!
What is a hashtag?
A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.
What does a hashtag do?
A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.