There was a time when MySpace was in the situation Facebook is now facing.
The big question on a lot of people’s lips has been: “Has Facebook tweaked EdgeRank to force me to pay to promote my content?”
In his article, Jim Dougherty makes very valid points regarding the fallacy a lot of us have been led to believe:
“The mythology that brand pages will be a efficient marketing platform or customer service vehicle for the discount price of elbow grease and moxy is false. The preponderance of evidence of Facebook’s inefficiency is overwhelming, capped by Facebook’s backhanded admission on their blog.”
Via Cendrine Marrouat - SocialMediaSlant.com