Social Media Marketing For Real Estate
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Social Media Marketing For Real Estate
Social Media Marketing News Curated Especially for Real Estate Marketers
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Recent News On Social Media Marketing For Real Estate

Recent News On Social Media Marketing For Real Estate | Social Media Marketing For Real Estate | Scoop.it
Social Media Marketing News Curated Especially for Real Estate Marketers...

 

Welcome to our page where we curate and share the best recent stories on social media marketing and how those stories support real estate marketing.

 

Questions about social media marketing for real estate or any of the stories posted here? Ping our moderator at www.idxnetwork.com/tracy.

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Facebook Hashtags Take a Page From Twitter's Ad Business

Facebook Hashtags Take a Page From Twitter's Ad Business | Social Media Marketing For Real Estate | Scoop.it
Facebook's introduction of the hashtag is just the latest feature it's taken from Twitter, but this one may be the most significant for its revenue.
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The Ultimate Social Media Event Marketing Checklist [Infographic]

The Ultimate Social Media Event Marketing Checklist [Infographic] | Social Media Marketing For Real Estate | Scoop.it
The Ultimate Social Media Event Marketing Checklist [Infographic]
Business 2 Community
Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.

Via Laura Kinnard, Attorney 2.Oh!
REwebCentral's insight:

Realtors should consider incorporating a version of this checklist for open houses and other events, including community events that they want to support and raise their profile through.

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Laura Kinnard's curator insight, February 13, 2013 4:31 PM

Great checklist.

Mike Ellsworth's curator insight, March 13, 2013 2:37 PM

Great infographic if you plan events.

HomeActions's curator insight, March 27, 2013 4:30 PM

Social Media Event Marketing is a vital tool and an essential element for building a trustworthy relationship between your business and community. 


Christopher Pitre

HomeActions

Cpitre@homeactions.net

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Dealing with Social Media Criticism: Deflect, Defy, Defend?

Dealing with Social Media Criticism: Deflect, Defy, Defend? | Social Media Marketing For Real Estate | Scoop.it
From vitriolic social media tag clouds to unhappy customer videos gone viral, it’s no secret that people are shouting about the poor service they receive to anyone in the social sphere who will listen.

 

Click through the photo for advice on what to do if you find yourself on the unhappy end of online criticism.

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Mike Ellsworth's curator insight, March 6, 2013 2:10 PM

This is a great article on a common problem: folks who aren't exactly thrilled with you. The article offers some good advice on handling negatives, but they leave out an important one: ignore.

 

Oftentimes you don't need to reply because you either have enough supporters that they will do the job for you, or because the person is a troll (looking to get a rise out of you) or they won't ever be satisfied, and engaging them further is useless.

 

We talk about this in a series starting with the post Dealing with Negatives  http://bit.ly/XWGp0f

Mike Ellsworth's comment, March 6, 2013 10:11 PM
Thanks for the reScoop, Gregg!
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7 Easy Ways to Curate Content (& Drive Traffic)

7 Easy Ways to Curate Content (& Drive Traffic) | Social Media Marketing For Real Estate | Scoop.it

Content curation is the process of using your expertise to sift through a lot of content and highlight the content that will interest your particular audience.

 

Click through the photo for a comprehensive article on seven different styles of curation.

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Getting started with LinkedIn plugins

A presentation on Getting Started with LinkedIn Plugins - inspired by the excellent presentation "Getting Started with the LinkedIn API" by Taylor Singletary. A

Via Noland Hoshino
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64 Google+ Content Strategies [Infographic]

64 Google+ Content Strategies [Infographic] | Social Media Marketing For Real Estate | Scoop.it

Via janlgordon, REwebCentral
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Coffeemate49's curator insight, October 9, 2013 11:48 AM

Having predicted that Google+ would become a major force in 2013 - I think this infographic shows I was right and needs checking out by all businesses

Janice Mobsby's curator insight, October 9, 2013 7:35 PM

Cool!

Coffeemate49's curator insight, November 24, 2013 2:43 PM

I told you (12 months ago) that Google+ was going to be important - I doubt that anyone would disagree with me now.  So here's a cheet sheet for you to print, pin somewhere prominent and follow.

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Optimize Your Social Media Profiles For The Search Engines - The Why & How To

Optimize Your Social Media Profiles For The Search Engines - The Why & How To | Social Media Marketing For Real Estate | Scoop.it

Optimize your social media profiles for the search engines? You betcha! Click through the photo for all the information you need.

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Bill Gassett's curator insight, January 23, 2014 3:38 PM

How to optimize your social media profiles for search engines!

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Essential Social Media Lingo for Business Professionals

Essential Social Media Lingo for Business Professionals | Social Media Marketing For Real Estate | Scoop.it

"Like it, love it, hate it, but you simply can’t ignore it—social media is a common discussion topic and you’ve got to stay up to speed. Not because you need to be doing all of this and all the time, but you are expected to be aware of commonly used social media terminology."

 

Click through the photo for a list of 15 essential social media related terms that every business professional should know.

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Everything You Need To Create The Perfect LinkedIn Profile

Everything You Need To Create The Perfect LinkedIn Profile | Social Media Marketing For Real Estate | Scoop.it
Signing up for a LinkedIn account is easy enough but if you want to know how to create a LinkedIn profile that will attract your target market, this article is probably the most complete breakdown I’ve ever done on the subject outside of my...

 

Click through the photo for the full story.

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6 Apps Guaranteed to Improve Your Networking

6 Apps Guaranteed to Improve Your Networking | Social Media Marketing For Real Estate | Scoop.it

 

This is a career article, but it certainly applies to business development and the article promises "six apps guaranteed to help improve your communications, no matter who you connect with or what kind of relationship you want to build."

 

Click through the photo for the full story.

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Mike Ellsworth's curator insight, February 4, 2013 8:04 PM

Everytime I post one of these "n apps to do whatever" stories, I learn of at least one new site or app. In this case, I use Rapportive, but haven't heard of any of the others. 

 

Geez it's hard to keep up!

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Steps to Building Your Online Presence for Truly Social Selling

Steps to Building Your Online Presence for Truly Social Selling | Social Media Marketing For Real Estate | Scoop.it
Today, you can humanize your brand, and give your company a personality amidst the conversations, communities, and blogs that millions of prospects frequent.

 

Click through the logo for the five step process from our favorite social CRM vendor.

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Debunking Common Social Media Myths

Debunking Common Social Media Myths | Social Media Marketing For Real Estate | Scoop.it

Social media can be overwhelming and sometimes it's hard to find your jumping off point.

 

Click through the photo for 5 common social media myths to help you clear away some of the clutter.

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8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC]

8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC] | Social Media Marketing For Real Estate | Scoop.it
Learn how to improve your Pinterest images to increase engagement in this infographic by Curalate.

 

Click through the photo for the full story and infographic.

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Don't skip these 7 critical considerations when setting up your professional social media accounts

Don't skip these 7 critical considerations when setting up your professional social media accounts | Social Media Marketing For Real Estate | Scoop.it

"Setting up a new business on social networks takes much more than filling in a form. Lots of the most important aspects are easily overlooked when creating a new business profile or page. Maintaining consistency across the web with your brand’s voice and visual elements is critical...."

 

Click through the photo for the 7 do not miss considerations.

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How to Do a Social Media Competitive Analysis

How to Do a Social Media Competitive Analysis | Social Media Marketing For Real Estate | Scoop.it
Does your brand stand out in social media? A competitive analysis is a good way to find out. This step-by-step process will help you find the data you need and explain how to turn it into actionable insights.

 

Click through the photo for the full story.

REwebCentral's insight:

If you don't have a social media plan for yourself yet, analyzing your competitors can give you a great roadmap.

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Social Media Marketing: How To Turn Satisfied Customers Into 'Brand Advocates' - Forbes

Social Media Marketing: How To Turn Satisfied Customers Into 'Brand Advocates' - Forbes | Social Media Marketing For Real Estate | Scoop.it
Play it right and loyal, engaged customers will create high-quality content for you in a variety of ways on the web, without being paid.

 

Click through the photo for the full story.

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LinkedIn SEO: How to Increase the Visibility of Your Business Profile

LinkedIn SEO: How to Increase the Visibility of Your Business Profile | Social Media Marketing For Real Estate | Scoop.it

"What most LinkedIn users aren't aware of is that the results displayed for [LinkedIn] searches aren't random. LinkedIn uses an internal set of algorithms to prioritize certain profiles over others, giving the businesses and individuals who have optimized their accounts correctly a leg up in using the service to find jobs, clients and more.

 

Click through the photo for tips on optimizing for a strong ranking in LinkedIn's internal search results.

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3 Stunningly Good LinkedIn Profile Summaries

3 Stunningly Good LinkedIn Profile Summaries | Social Media Marketing For Real Estate | Scoop.it

The New LinkedIn Profile accentuates the best and the worst of how people choose to present their professional personas online. In this post I highlight 3 world-class examples of the section that LinkedIn Profile Browsers go to first: the Summary.

 

Click through the photo for the full story.


Via Noland Hoshino
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The Stats Behind Pinterest Users [INFOGRAPHIC]

The Stats Behind Pinterest Users [INFOGRAPHIC] | Social Media Marketing For Real Estate | Scoop.it
As Pinterest continues to grow, and looks to bring on more funding, more and more businesses are considering jumping in to the scrapbooking deep end.

 

It's a perfect place for realtors to post listings photos and farm-centric photos. Have you checked out Pinterest?

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Social Media Time Management - Best Practices

Social Media Time Management - Best Practices | Social Media Marketing For Real Estate | Scoop.it

 I wrote this article in late 2009, but it is as spot on today as ever. The post is based on a formula first advocated by Chris Brogan. It doesn't tell you how many minutes to spend. It tells you how to divide the time you have. Good stuff to keep in mind to keep your efforts balanced.

 

Click through the photo for the full article.

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Facebook Fatigue Is Setting In

Facebook Fatigue Is Setting In | Social Media Marketing For Real Estate | Scoop.it
Facebook follows you everywhere. It's on phones and computers, at work and home, and in the news. So it's understandable that people might need a little rest from the social network.

 

Click through the photo for the full story from CNN.

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Eight Steps to Prepare Your Facebook Page for Graph Search

Eight Steps to Prepare Your Facebook Page for Graph Search | Social Media Marketing For Real Estate | Scoop.it
Optimizing your Facebook Page for both Google and Facebook Graph search in eight steps, including selecting the best categories, about section keywords.

 

Click through the photo for the full story.

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20 Facebook Marketing Blogs For Your Consideration

20 Facebook Marketing Blogs For Your Consideration | Social Media Marketing For Real Estate | Scoop.it

Facebook is mission critical for social media marketing to consumers, and that means real estate.

 

Click through the photo for a list of 20 facebook-focused blogs to find one that fits your style. Add it to your feed reader or sign up for email updates, and get out there!

 

While you're at it, swing by and say hi on our facebook page, too: https://www.facebook.com/2BeRelevant.

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12 Surprisingly Simple Social Media Tips That Might Surprise You

12 Surprisingly Simple Social Media Tips That Might Surprise You | Social Media Marketing For Real Estate | Scoop.it

One of the best tip lists I've seen for social media marketing.

 

Click through the photo for the list.

 

As you might guess, #2 is a favorite....

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Leverage Pinterest to Boost Press Release Results

Leverage Pinterest to Boost Press Release Results | Social Media Marketing For Real Estate | Scoop.it
Did you know that using Pinterest to promote your press release can greatly increase its visibility and shareability?

 

Click through the photo for five Pinterest tips from Carrie Morgan, contributing author Social Media Today.

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