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The Art of Corporate Storytelling | The Social Workplace

The Art of Corporate Storytelling | The Social Workplace | Social Media Marketing For Non Profits | Scoop.it

Who doesn’t love a good story? I know I do. Especially one that inspires me to think differently or incites me to do something.

 

I also like to find stories elsewhere… especially ones that have personal meaning to the people who tell it. Every company has a story and the best way tell it is through the people who LIVE it.

 

In a recent post, O.C. Tanner says “every team has a narrative, and every company could do better at incorporating storytelling into recognizing their employees. Whether your company has an epic story, a storied history, or has a vision of the future, the way you recognize your employees’ efforts and contributions should be tied to the stories you tell....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 5, 2013 2:21 AM

Useful primer on business storytelling and how to use it tooto your organization's advantage.

Social Media Marketing For Non Profits
How To Leverage Social Media For Good
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The 100 Best Nonprofit Website Designs of 2015

The 100 Best Nonprofit Website Designs of 2015 | Social Media Marketing For Non Profits | Scoop.it
What makes a good nonprofit website? That's a question with more than 100 answers. But this list is definitely a good start. Check out the 100 Best Nonprofit Website Designs of 2015.
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#Infographs for Business

#Infographs for Business | Social Media Marketing For Non Profits | Scoop.it
Emotion is more effective than logic in advertising - How emotional triggers get people to buy... and spend more money (infographic).
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Highly relevant for non profit marketing too 

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5 Myths of Mobile Fundraising Debunked [INFOGRAPHIC] | npENGAGE

5 Myths of Mobile Fundraising Debunked [INFOGRAPHIC] | npENGAGE | Social Media Marketing For Non Profits | Scoop.it
At the end of the 2014 giving season, we completed a mobile fundraising study across 343 nonprofit websites to help separate our facts from our opinions
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90% of Americans more likely to trust brands that back social causes

90% of Americans more likely to trust brands that back social causes | Social Media Marketing For Non Profits | Scoop.it
If your brand doesn't support social causes, it's missing out on a huge audience.
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INFOGRAPHIC: Cheat Sheet for Facebook Page Admins

In November 2013, Internet marketing firm TechWyse created an infographic detailing the specifications for Facebook ad and image sizes, but much has changed
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | Social Media Marketing For Non Profits | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
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5 Social Media Marketing Trends for 2015 [INFOGRAPHIC] - AllTwitter

5 Social Media Marketing Trends for 2015 [INFOGRAPHIC] - AllTwitter | Social Media Marketing For Non Profits | Scoop.it
5 Social Media Marketing Trends for 2015 [INFOGRAPHIC]
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6 Clever Mobile Apps Created by Nonprofits

6 Clever Mobile Apps Created by Nonprofits | Social Media Marketing For Non Profits | Scoop.it

All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps. The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once. That said, the rapid sales of smartphones worldwide ensure a growing a mobile app audience in coming years, but for nonprofit mobile apps to be successful they must be well-designed and useful. If your nonprofit is considering launching an app in 2015, be sure to do your research first.

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Looking ahead: Facebook strategy for 2015 - Inside Facebook

Looking ahead: Facebook strategy for 2015 - Inside Facebook | Social Media Marketing For Non Profits | Scoop.it
The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are … Continue reading →
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Who Gives to Crowdfunding Events?

Over the past twelve months, new crowdfunding records have been set and broken in quick succession—most recently by Give Local America which raised over $53m. …
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Interesting to see the breakdown 

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10 Powerful Tips to Increase Fan Engagement on Facebook

10 Powerful Tips to Increase Fan Engagement on Facebook | Social Media Marketing For Non Profits | Scoop.it
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet. So how can you harness its power and increase fan engagement on your Facebook page?
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5 Qualities of An Irresistible Facebook Strategy

5 Qualities of An Irresistible Facebook Strategy | Social Media Marketing For Non Profits | Scoop.it
5 examples of brands that engage and inform their audiences using Facebook.
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Lots to be learned here

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HOW TO: Tap into the Power of Cause Awareness Days

HOW TO: Tap into the Power of Cause Awareness Days | Social Media Marketing For Non Profits | Scoop.it
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challengi...
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Six inspiring nonprofit online annual reports

Six inspiring nonprofit online annual reports | Social Media Marketing For Non Profits | Scoop.it
Online annual reports offer expanded reach, insightful visitor data, added online fundraising opportunities, and the chance to put your most memorable foot forward in the form of video and interactive features that are compulsively shareable on social media. And because they can range from very simple to complex (in terms of coding effort required), there are options for every budget that will beat printed reports in terms of cost savings almost every time.

 

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10 Goals for Nonprofit New Media Managers for 2015

10 Goals for Nonprofit New Media Managers for 2015 | Social Media Marketing For Non Profits | Scoop.it
After the holiday break new media managers return to work energized to update and implement their list of priorities for the upcoming year. The goals suggested below are fairly easy to achieve, yet...
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Social Media for Beginners: How to Create the Perfect Social Media Post

Social Media for Beginners: How to Create the Perfect Social Media Post | Social Media Marketing For Non Profits | Scoop.it
How are your social media posts performing? Are you generating lots of engagement and building a buzz around your brand? When we suggest using social media networks as a marketing tool to our clien...
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7 Ways Nonprofits Can Use Pinterest Group Boards

7 Ways Nonprofits Can Use Pinterest Group Boards | Social Media Marketing For Non Profits | Scoop.it
Want to join existing Pinterest Group Boards or create your own? Here are 7 tips for how your nonprofit can use Group Boards.
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Snapchat Is A Lot Bigger Than People Realize And It Could Be Nearing 200 Million Active Users

Snapchat Is A Lot Bigger Than People Realize And It Could Be Nearing 200 Million Active Users | Social Media Marketing For Non Profits | Scoop.it
Here's proof.
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Social Media: What’s Right For Your Nonprofit Healthcare Organization?

Social Media: What’s Right For Your Nonprofit Healthcare Organization? | Social Media Marketing For Non Profits | Scoop.it
Invest in the right platform(s). Then do it well.  Many advertising professionals will tell you that your business needs to have every kind of Social Media (SM) account so that you can reach lots o...
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7 Nonprofit New Year's Resolutions - DonorPath | Blog

7 Nonprofit New Year's Resolutions - DonorPath | Blog | Social Media Marketing For Non Profits | Scoop.it
Have you made a new year's resolution for your nonprofit yet? We've got 7 new years resolutions that might be just perfect for your nonprofit!
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5 Nonprofit Trends to Watch in 2015

5 Nonprofit Trends to Watch in 2015 | Social Media Marketing For Non Profits | Scoop.it
From the sharing economy, to crowdfunding, to the overhead myth, to nonprofit leadership and more, here are 5 things to watch in the nonprofit sector in 2015.
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Facebook Pages Are Getting an Updated Video Section

Facebook Pages Are Getting an Updated Video Section | Social Media Marketing For Non Profits | Scoop.it
Facebook is a really convenient place to discover new video content; you’re already reading news and stalking your friends on the network, after all. Unfortunately, its interface also kind of sucks,…
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Facebook in 2015 – What Nonprofits Need to Know

Facebook in 2015 – What Nonprofits Need to Know | Social Media Marketing For Non Profits | Scoop.it
What do nonprofit marketers need to know about Facebook in 2015?
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Going digital: what charity leaders can learn from tech startups

Going digital: what charity leaders can learn from tech startups | Social Media Marketing For Non Profits | Scoop.it
Tech startups often scratch an itch, they see a gap in the market and develop a product to fill that gap. Charities need to be more like that, says Mary McKenna
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6 social media network updates that you missed

6 social media network updates that you missed | Social Media Marketing For Non Profits | Scoop.it

Social media networks are constantly redesigning and updating interfaces to make for a better user experience. However, it can be difficult to keep up with what's changed -- especially if you're a B2B or B2C user who relies on social to build prospects and manage relationships with customers. 

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Some useful updates for non-profit marketers

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