Digital Marketing For Non Profits
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Tell Your Brand Story On Facebook

Tell Your Brand Story On Facebook | Digital Marketing For Non Profits | Scoop.it

"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?

 

Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow."

 

Read the full article to find out:

- how you can add milestones to your organizations Facebook page

- best practices for Facebook milestones

- what brand milestones should you create

- Facebook brand storytelling examples


Via Kim Zinke (aka Gimli Goose)
Marie Ennis-O'Connor's insight:

Learning how to tell your story effectively is an essential skill for non-profit marketing

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Karen Dietz's comment, July 25, 2013 1:40 PM
My pleasure Kim -- keep up the great work :)
Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like the article Omar!
Karen Dietz's comment, August 2, 2013 7:47 PM
I couldn't agree more Marie! I keep learning all the time how to keep practicing the craft of storytelling :)
Digital Marketing For Non Profits
How To Leverage Social Media For Good
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How To Create An Awareness Campaign With Social Media

A step-by-step guide to creating an awareness campaign using social media.
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Pokemon Go and Nonprofits

Pokemon Go and Nonprofits | Digital Marketing For Non Profits | Scoop.it
Pokemon Go, the latest installment in the best-selling Pokémon video game series, launched as a smartphone app using augmented reality. It became an overnight
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Use of Social Media in Healthcare

This is a lecture delivered to first year medical students (and their research mentors) to encourage use of social media in medical education. To enhance comm…

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What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools | Digital Marketing For Non Profits | Scoop.it
The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Essentially a digital payment system that allows 2-tap giving by using a donor’s saved credit card informa…
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5 Ways the Internet of Things Could Transform Fundraising

5 Ways the Internet of Things Could Transform Fundraising | Digital Marketing For Non Profits | Scoop.it
By the year 2020, over 26 billion things — cars, appliances, roads — will be connected to the internet. Known as the Internet of Things, our digital and philanthropic lives are about to transform. …
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16 Must-Know Stats About Online Fundraising and Social Media

16 Must-Know Stats About Online Fundraising and Social Media | Digital Marketing For Non Profits | Scoop.it
It’s true that social media is in transition. Facebook Reach is at an all time low. Instagram has a new algorithm. Twitter is in flux. And the next Big Thing in social media �� Snapchat �� is b…��
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The 150 Best Nonprofit Websites - Elevation

The 150 Best Nonprofit Websites - Elevation | Digital Marketing For Non Profits | Scoop.it
Want to design a new website but you are stuck? We’ve put together a gallery of high-quality nonprofit website design options to spark inspiration and generate unique ideas for your particular organization. 
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7 Ways to Use LinkedIn for Nonprofits

7 Ways to Use LinkedIn for Nonprofits | Digital Marketing For Non Profits | Scoop.it
How is your nonprofit using LinkedIn? Tap into the "world's largest professional network" and learn 7 fresh ways to use LinkedIn for nonprofits.
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HOW TO: Get Your Nonprofit Started on Snapchat

HOW TO: Get Your Nonprofit Started on Snapchat | Digital Marketing For Non Profits | Scoop.it
Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Similar to the early days of Myspace and its use…
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Infographic: Optimizing Your Nonprofit Donation Page

Infographic: Optimizing Your Nonprofit Donation Page | Digital Marketing For Non Profits | Scoop.it
Infographic: Optimizing Your Nonprofit Donation Page
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How to Write a Social Media Fundraising Strategy for Your Nonprofit

How to Write a Social Media Fundraising Strategy for Your Nonprofit | Digital Marketing For Non Profits | Scoop.it
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The act of writing a comprehensive social media fundraising strategy is an essential first step in being…
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80 Nonprofit Trends for 2016

80 Nonprofit Trends for 2016 | Digital Marketing For Non Profits | Scoop.it
NonProfit PRO reached out to experts to collect 80 nonprofit trends for 2016, on everything from leadership issues to fundraising changes.
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What Happened to the Ice Bucket Challenge?

What Happened to the Ice Bucket Challenge? | Digital Marketing For Non Profits | Scoop.it
James Surowiecki on philanthropy, social media, and a Facebook phenomenon that raised money for Lou Gehrig’s disease research and treatment.
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Yes, Your Nonprofit Can Capitalize on Pokémon GO

Yes, Your Nonprofit Can Capitalize on Pokémon GO | Digital Marketing For Non Profits | Scoop.it
Pokémon GO has led to an increase in people walking around with their heads buried in their cell phones. Here's how your nonprofit can benefit from it:
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Should You Use Pop-Ups on Your Nonprofit Website?

Should You Use Pop-Ups on Your Nonprofit Website? | Digital Marketing For Non Profits | Scoop.it
We may find them annoying, but data shows that pop-ups do a lot of heavy lifting when it comes to boosting online constituent engagement.
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4 Techniques to Optimize Your Nonprofit Newsletter

4 Techniques to Optimize Your Nonprofit Newsletter | Digital Marketing For Non Profits | Scoop.it
The newsletter is a pillar for most nonprofits. These tips can help make yours even better.
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10 Must-Add Nonprofits on Snapchat

10 Must-Add Nonprofits on Snapchat | Digital Marketing For Non Profits | Scoop.it
It’s not easy to tell a good Snapchat story, but the nonprofits listed below are making a concerted effort to pioneer Snapchat storytelling. Doing so requires a willingness to experiment beyo…
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Patricia Lynn's curator insight, July 15, 8:58 PM
10 Must-Add Nonprofits on Snapchat
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How to Create an Effective Nonprofit Infographic 

How to Create an Effective Nonprofit Infographic  | Digital Marketing For Non Profits | Scoop.it
When done right, a nonprofit infographic has the ability to connect with readers, and get shared with others, unlike other images.
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Using Tweets and Posts to Speed Up Organ Donation

Using Tweets and Posts to Speed Up Organ Donation | Digital Marketing For Non Profits | Scoop.it
A grateful recipient of a new heart has inspired a drive to vastly enlarge the pool of prospective organ donors.
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Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors | Digital Marketing For Non Profits | Scoop.it
Guest blog by H. E. James, MBA Marketing for the nonprofit sector has different end goals than marketing for business.  While nonprofits must still meet financial goals in order to survive, the goal of their marketing…
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How Nonprofits Can Increase Reach and Engagement Using Facebook Notes

How Nonprofits Can Increase Reach and Engagement Using Facebook Notes | Digital Marketing For Non Profits | Scoop.it
Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. …
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36 Useful Apps & Online Tools for Nonprofits

36 Useful Apps & Online Tools for Nonprofits | Digital Marketing For Non Profits | Scoop.it
The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tool…
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11 Must-Know Stats About How NGOs Worldwide Use Internet Technology

11 Must-Know Stats About How NGOs Worldwide Use Internet Technology | Digital Marketing For Non Profits | Scoop.it
A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of h…
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25 Twitter Tips for the Modern Nonprofit

25 Twitter Tips for the Modern Nonprofit | Digital Marketing For Non Profits | Scoop.it
Twitter is constantly updating its features and functions, but we've got you covered—check out 25 Twitter tips for the modern nonprofit.
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