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Tell Your Brand Story On Facebook

Tell Your Brand Story On Facebook | Social Media Marketing For Non Profits | Scoop.it

"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?

 

Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow."

 

Read the full article to find out:

- how you can add milestones to your organizations Facebook page

- best practices for Facebook milestones

- what brand milestones should you create

- Facebook brand storytelling examples


Via Kim Zinke (aka Gimli Goose)
Marie Ennis-O'Connor's insight:

Learning how to tell your story effectively is an essential skill for non-profit marketing

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Karen Dietz's comment, July 25, 2013 1:40 PM
My pleasure Kim -- keep up the great work :)
Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like the article Omar!
Karen Dietz's comment, August 2, 2013 7:47 PM
I couldn't agree more Marie! I keep learning all the time how to keep practicing the craft of storytelling :)
Social Media Marketing For Non Profits
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10 Ways to Create Picture Perfect Posts on Instagram

A practical webinar to help you create a memorable and exciting Instagram presence. Jam-packed with actionable tips, this webinar will help you get a grasp on …
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Periscope for Nonprofits: A Quick Guide & Review

Periscope for Nonprofits: A Quick Guide & Review | Social Media Marketing For Non Profits | Scoop.it
Live streaming has been thrust into the limelight recently with the release of Periscope --- a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world...
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Facebook, Twitter, Instagram, LinkedIn, Pinterest: Social Media Image Size Guide [INFOGRAPHIC]

Facebook, Twitter, Instagram, LinkedIn, Pinterest: Social Media Image Size Guide [INFOGRAPHIC] | Social Media Marketing For Non Profits | Scoop.it
In the past two years, LinkedIn has become a must-do for brands, whether you love it or hate it, especially for B2B brands. But without a Linked... Brands have come to rely on social listening to determine what their customers want and what might…
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Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations | Social Media Marketing For Non Profits | Scoop.it
Are you marketing content across generations? If so, there's a good bet you're missing some key opportunities, many of which are revealed in this study.
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7 Ways to Engage Supporters Through Instagram Videos

7 Ways to Engage Supporters Through Instagram Videos | Social Media Marketing For Non Profits | Scoop.it
While your nonprofit may be using Instagram to share images, it’s time to start using the app’s video-sharing capabilities as well. Nonprofit videos are a s
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50 Example Mission Statements

50 Example Mission Statements | Social Media Marketing For Non Profits | Scoop.it
Mission Statement (What You Do): A one-sentence statement describing the reason an organization or program exists and used to help guide decisions a
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15 Must-Know Fundraising and Social Media Stats

15 Must-Know Fundraising and Social Media Stats | Social Media Marketing For Non Profits | Scoop.it
LinkedIn launched in 2003, Facebook launched in 2004, and Twitter launched in 2006. Now more than a decade into the Social Web, the use of social networks still continues to grow worldwide and will...
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Which content works on Facebook?

Which content works on Facebook? | Social Media Marketing For Non Profits | Scoop.it
A great infographic from vi knallgrau looking at the performance of Facebook posts from 50 Consumer Brands and 50 Retail Brands in Germany, Austria and Switzerland over a four week period:
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Rachel Yuen's curator insight, March 20, 1:06 PM

Captivating pictures on Sunday with a short caption.

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Millennial Marketing Requires Brand Interaction

Millennial Marketing Requires Brand Interaction | Social Media Marketing For Non Profits | Scoop.it
You can't spam a millennial. They're savvy, they're smart and they demand authentic interaction.d
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Infographic: Social Fundraising is up 32%. - DonorDrive

Infographic: Social Fundraising is up 32%. - DonorDrive | Social Media Marketing For Non Profits | Scoop.it
This article and accompanying infographic show the percentage of increase in peer-to-peer donations that come directly through social media in DonorDrive. The comparison is 2012-2014.
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Six inspiring nonprofit online annual reports

Six inspiring nonprofit online annual reports | Social Media Marketing For Non Profits | Scoop.it
Online annual reports offer expanded reach, insightful visitor data, added online fundraising opportunities, and the chance to put your most memorable foot forward in the form of video and interactive features that are compulsively shareable on social media. And because they can range from very simple to complex (in terms of coding effort required), there are options for every budget that will beat printed reports in terms of cost savings almost every time.

 

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10 Goals for Nonprofit New Media Managers for 2015

10 Goals for Nonprofit New Media Managers for 2015 | Social Media Marketing For Non Profits | Scoop.it
After the holiday break new media managers return to work energized to update and implement their list of priorities for the upcoming year. The goals suggested below are fairly easy to achieve, yet...
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Social Media for Beginners: How to Create the Perfect Social Media Post

Social Media for Beginners: How to Create the Perfect Social Media Post | Social Media Marketing For Non Profits | Scoop.it
How are your social media posts performing? Are you generating lots of engagement and building a buzz around your brand? When we suggest using social media networks as a marketing tool to our clien...
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The Best Nonprofit Digital Campaigns Collection

The Best Nonprofit Digital Campaigns Collection | Social Media Marketing For Non Profits | Scoop.it
Great campaign ideas aren't easy to come by. No problem - just check out our collection of creative, innovative and effective nonprofit digital campaigns and get inspired!
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18-Point Nonprofit Donation Page & Form Checklist

18-Point Nonprofit Donation Page & Form Checklist | Social Media Marketing For Non Profits | Scoop.it
Getting a prospective donor to your donation page is only half the battle. Here are 18 things that your donation page and form should do or have:
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5 Ways to Reach and Engage the Next Influential Generation: Gen Z

5 Ways to Reach and Engage the Next Influential Generation: Gen Z | Social Media Marketing For Non Profits | Scoop.it
Gen Z, this young and nascent population is notoriously difficult to target for brands. I am often asked by brands How do you target these savvy consumers who were born in the digital age?
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8 Impactful Nonprofit Videos on Vine

8 Impactful Nonprofit Videos on Vine | Social Media Marketing For Non Profits | Scoop.it
Videos need to be part of your nonprofit’s marketing toolkit. These days, you don’t have to be Spielberg or Tarantino to craft an impactful film. Social med
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How To Tell a Story for Nonprofits #infographic

How To Tell a Story for Nonprofits #infographic | Social Media Marketing For Non Profits | Scoop.it
How To Tell a Story for Nonprofits
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10 Twitter Best Practices for Nonprofits

10 Twitter Best Practices for Nonprofits | Social Media Marketing For Non Profits | Scoop.it
It’s impossible to apply Twitter best practices across all segments of the nonprofit sector because of the wide variety of causes and follower counts, but scientific analysis of Twitter clearly ind...
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4 marketing tips for non-profit organizations

4 marketing tips for non-profit organizations | Social Media Marketing For Non Profits | Scoop.it
How much more could you do with a few more donations? Marketing for non-profit organization has become crucial to drive their contributions and success.
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Top 9 Online Fundraising Blogs for Nonprofits

Top 9 Online Fundraising Blogs for Nonprofits | Social Media Marketing For Non Profits | Scoop.it
Fundraising online for a nonprofit initiative or cause has a lot of moving parts. Thankfully, there are some awesome experts out there who are willing to share what works and ...
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The 100 Best Nonprofit Website Designs of 2015

The 100 Best Nonprofit Website Designs of 2015 | Social Media Marketing For Non Profits | Scoop.it
What makes a good nonprofit website? That's a question with more than 100 answers. But this list is definitely a good start. Check out the 100 Best Nonprofit Website Designs of 2015.
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Calixte Vernier's curator insight, March 13, 3:05 PM

6 typologies de designs de websites pour les organisation caritatives, avec 100 exemples.

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#Infographs for Business

#Infographs for Business | Social Media Marketing For Non Profits | Scoop.it
Emotion is more effective than logic in advertising - How emotional triggers get people to buy... and spend more money (infographic).
Marie Ennis-O'Connor's insight:

Highly relevant for non profit marketing too 

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5 Myths of Mobile Fundraising Debunked [INFOGRAPHIC] | npENGAGE

5 Myths of Mobile Fundraising Debunked [INFOGRAPHIC] | npENGAGE | Social Media Marketing For Non Profits | Scoop.it
At the end of the 2014 giving season, we completed a mobile fundraising study across 343 nonprofit websites to help separate our facts from our opinions
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