Online annual reports offer expanded reach, insightful visitor data, added online fundraising opportunities, and the chance to put your most memorable foot forward in the form of video and interactive features that are compulsively shareable on social media. And because they can range from very simple to complex (in terms of coding effort required), there are options for every budget that will beat printed reports in terms of cost savings almost every time.
All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps. The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once. That said, the rapid sales of smartphones worldwide ensure a growing a mobile app audience in coming years, but for nonprofit mobile apps to be successful they must be well-designed and useful. If your nonprofit is considering launching an app in 2015, be sure to do your research first.
The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are … Continue reading →
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